Presentation delivered by Andy Kulina of StylePoints at Sagittarius Strangers, Friends & Lovers thought leadership event, 6th July 2017.

1. Disruptive
Strategies for Today’s
Brand/Consumer Relationship

2. What Makes you
Loyal?
Service/Quality
Recognition
Enjoyment/Fun
Ease (Laziness)

3. Are these still
Loyalty Drivers?
Service/Quality
Recognition
Enjoyment/Fun
Ease (Laziness)

4. Are these still
Loyalty Drivers?
Awareness

5. Engagement
Consideration

6. Engagement

7. Retention

8. Evangelist

9. What Makes you
Loyal?
Service/Quality
Recognition
Enjoyment/Fun
Ease (Laziness)
Pain Relief

13. loyalty restyled.

14. Digital media advertising is a £10bn sector in the UK alone
• Digital media is now the top advertising channel in terms of spend,
surpassing television in 2016
• Digital media advertising spend is enjoying “double digit” year on
year growth
Confidential 14
So why are most media
owners in trouble?

15. Confidential 15
In Q1 2016, 85% of all digital advertising
spend went to either Google or Facebook
- Financial Times/Morgan Stanley, Nov. 2016
“We need more balance in the marketplace to
counter the growing force of Facebook &
Google”
- Sir Martin Sorrell, CEO WPP, Nov. 2016
The 3rd party cookie - the lifeline of online
advertising – may be about to die (because of
GDPR)
- Mediatel, Jan. 2017
”Traditional Media Publishers need better user
insight data to survive”
- Anna Jones, then-CEO Hearst UK, Nov. 2016

16. Our solution: We help media owners turn their millions of
unknown users into known, permissioned users
Confidential
16
%of“Known”UserData
User Reach
StylePoints is a loyalty programme
that rewards unknown users for
becoming “known”

17. When you read content online, you are passively searching for things that match
your tastes, interests and styles
Confidential 17
StylePoints initially engages
users by leveraging the existing
traffic of tens of millions of
monthly visitors to our media
owner partners’ sites
We use gamification and social interaction, combined
with points offers & rewards, to drive users to become
known and share with us data about their interests &
“styles”
This data is then used to continually match relevant
media content and brands to each user and also help
them to find other users that share their styles.
The StylePoints social platform includes features
such as StylePages and StyleFeeds, where
members discover relevant & targeted content as
well as brands that match their interests & styles.
Brands can offer points as incentives for
consideration & engagement.