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Simple Ideas - Abu Dhabi Chamber of Commerce

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John Girard's presentation to the Abu Dhabi Chamber of Commerce on 25 April

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Simple Ideas - Abu Dhabi Chamber of Commerce

  1. 1.                        1                                                                                
  2. 2. h�p://�ve.aspx   Recent  Ar�cle     About  You     1.  Name   2.  Organiza�on   3.  Posi�on   4.  KM  Story     Introduc�ons                        2                                                                                
  3. 3.  “a  group  of  obviously  related  units  of   which  the  degree  and  nature  of  the   rela�onship  is  imperfectly  known”                        3                                                                                
  4. 4. Could  this  happen  to  you?   Data Communication Information Culture  knowledge is "defined broadly to include information, data, communication and culture” (p. 293) What  is  knowledge?                        4                                                                                
  5. 5. Wisdom Ackoff’s Apex Understanding Knowledge Knowledge Wisdom: Information The collective and individual Data experiences of applying knowledge to the solution of problems (p. 373). The  Cogni�ve  Hierarchy   October 27, 1917 Q1 - What time is it? Q2 – Where are these people? Q3 – Why is the boy smiling? The  difference  .  .  .  Data  to  Knowledge   Easier to document and Explicit share Contributes to Easier to efficiency replicate 20% Leads to competency Michael Polanyi 80% Tacit Carla O’Dell Harder to articulate Harder to steal Higher competitive advantage Harder to transfer O’Dell, C. (2002, May). Knowledge Management New Generation. Presented at the APQC’s 7th Knowledge Conference, Washington, DC. Types  of  Knowledge                        5                                                                                
  6. 6. TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co Ikujiro Nonaka ati mb liz a in rn a ti on Inte EXPLICIT Exchange  and  Transfer  of  Knowledge   The  importance  of  leaders  communica�ng  .  .  .   Measurement Leadership Process Technology Culture A  New  View  of  Communica�on   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.                        6                                                                                
  7. 7. Leadership  Transparency  Vision and example  Resources (including time) Measurement Technology Culture Leadership  Help or hinder  Need to Share vs Process Technology Need to Know Culture  Security issues  Privacy  Tending toward free  Content Creators A  li�le  TLC  goes  a  long  way!   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   New  Technology   The  Right  Technology                        7                                                                                
  8. 8. Including Ray Downey, Special Operations Command lost 95 men that day – totaling 1,600 years of experience. (emphasis added) TLC:  Leadership   Share  constantly   Respect  that  your   to  build  trust.   customers  and   Nurture  curiosity   employees  have   and  humility.   power.   Hold  openness   Forgive  failure.   accountable.­‐rules/   Open  Leadership­‐audit   Openness  Audit                        8                                                                                
  9. 9. “. . . there are known knowns; there are things we know that we know. There are known unknowns; that is to say there are things that we now know we don’t know. But there are also unknown unknowns — there are things that we do not know we dont know.” A  leader’s  view  on  “knowing”.  .  .   Unknown Unknown Knowns Unknowns HP   Known Known Knowns Unknowns Comp  Intell   Knowns  and  Unknowns   Somewhere on the West Coast` Unknown  unknowns                        9                                                                                
  10. 10. How  do  you  inspire  communica�on?   We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified.   Our  Credo  (Johnson  &  Johnson)   We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return.   Our  Credo  (Johnson  &  Johnson)                      10                                                                                  
  11. 11. Impact  of  Culture  on  Communica�on   h�p://­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture   Tribal  Leadership   h�p://­‐book   Free  Audio  Book                      11                                                                                  
  12. 12. Emphasis  on  So�  Skills   It  is  clear  that  Arab  CEOs  favor  so�  skills   such  as  problem-­‐solving  and   communica�on  skills  over  the  ability  to   perform  rou�ne  tasks.  The  Interna�onal   Labor  Organiza�on  corroborates  these   finding  when  sugges�ng  that   employability  is  closely  linked  to  the   capacity  of  an  individual  to  adapt  to   change  and  the  ability  to  combine   different  types  of  knowledge  and  build   on  them  by  managing  self-­‐learning   throughout  his/her  working  life   Emphasis  on  So�  Skills   Hofstede:  Cultural  Dimensions                      12                                                                                  
  13. 13. Canada   6   5   Singapore   USA   4   3   2   1   Japan   0   England   South  Africa  (B)   Australia   South  Africa  (W)   Power  Distance  Prac�ce   Power  Distance  Value   Cultural  Dimensions:  Power  Distance   Cultural  Metaphors   Will  people  understand  your  message?                      13                                                                                  
  14. 14. TACIT n Ext tio ern za a i ial liz Soc ati on EXPLICIT TACIT on Co Measurement ati Leadership mb liz in na r a ti on Process Inte Technology Culture EXPLICIT Exchange  and  Transfer  of  Knowledge   Kn ow le dg 14 November 2004 Wisdom e Ed ge “With 3,600 stores in the United States and Understanding roughly 100 million customers walking n Knowledge tio Knowledge ea through the doors each week, Wal-Mart has Cr access to information about a broad slice of ge led America Information . . . The data are gathered item by ow Kn item at the checkout aisle, then recorded, mapped and updated by store, by state, by Data region . . . By its own account Wal-Mart has 460 terabytes of data.” ( 750,000 CDs 1 terabyte ~ 1,000,000 MB) Hurricane The  Knowledge  Edge  –  The  Ul�mate  Goal   42   — Bed   — Slumber   — Rest   — Night   — Pajamas   — Awake   — Pillow   — Blanket   — Snore     — Dream   * Developed by Nancy Dixon Memory  Test*                      14                                                                                  
  15. 15. 43   — Bed   — Slumber   — Rest   — Night   — Pajamas   — Awake   — Pillow   — Blanket   — Snore     — Dream   * Developed by Nancy Dixon Memory  Test*   Records Artificial Communities Data Management Intelligence of Integration Taxonomies Practice Subject Expertise Data Classification Ontologies Locator Warehouse Document Enterprise After Management Portal Action Review Web Database Forms Management Management Portal Group Ware Virtual Content Collaboration Management Search Engine Storytelling Data Information Knowledge Management Management Management * Developed by Denise Charbonneau (TBS) and Dr. John Girard Interrela�onship  of  DM,  IM,  KM*                      15                                                                                  
  16. 16. 1.  What was planned? 2.  What happened? 3.  What is the delta? 4.  What do we do about it? A�er  Ac�on  Review     h�p://   The  Right  Message                      16                                                                                  
  17. 17. Purpose  of  Story   Ø Sparking  ac�on   Ø Communica�ng  who  you  are   Ø Transmi�ng  values   Ø Fostering  collabora�on   Ø Taming  the  grapevine   Ø Sharing  knowledge   Ø Leading  people  into  the  future Storytelling  by  Steve  Denning   In  June  of  1995,  a  health  worker  in  a   �ny  town  in  Zambia  went  to  the  Web   site  of  the  Centers  for  Disease  Control   and  got  the  answer  to  a  ques�on  about   the  treatment  for  malaria.  Remember   that  this  was  in  Zambia,  one  of  the   poorest  countries  in  the  world,  and  it   happened  in  a  �ny  place  600  kilometers   from  the  capital  city.  But  the  most   striking  thing  about  this  picture,  at  least   for  us,  is  that  the  World  Bank  isnt  in  it.   Despite  our  know-­‐how  on  all  kinds  of   poverty  related  issues,  that  knowledge   isn‘t  available  to  the  millions  of  people   who  could  use  It.  Imagine  if  it  were.   Think  what  an  organiza�on  we  could   become.   HBR  May  2004   Snowden,  ‘we  can  always  know  more  than   we  can  tell,  and  we  will  always  tell  more  than   we  can  write  down.’     However,  Snowden  suggests:     I  can  speak  in  five  minutes  what  it  will   otherwise  take  me  two  weeks  to  get   round  to  spend  a  couple  of  hours  wri�ng   it  down.  The  process  of  wri�ng  something   down  is  reflec�ve  knowledge;  it  involves   both  adding  and  taking  away  from  the   actual  experience  or  original  thought.   Reflec�ve  knowledge  has  high  value,  but   is  �me  consuming  and  involves  loss  of   control  over  its  subsequent  use.   Wri�ng  the  Future                      17                                                                                  
  18. 18. Ø  excite  change  in  a  very  large   bureaucra�c  organiza�on     Ø  Five  years  in  the  future   Ø  Balance  of  real  and  imaginary   Cri�cal  Success  Factors:   Ø  Look  of  the  story   Ø  Believable   Ø  Execu�ve  Support   For complete stories see: Guiding  Government  Leaders  into  the  Future     Ø  excite  change  in  a  small   mid-­‐west  university   Ø  Mock  interview  with  Dean   Ø  Balance  of  real  and   imaginary   Cri�cal  Success  Factors:   Ø  Real  Dean   Ø  Realis�c  Journal   Ø  “Now  I  get  it”   For complete stories see: Guiding  Faculty  into  the  Future     Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   Purpose  of  Story   Ø Sparking  ac�on   Ø Communica�ng  who  you  are   Ø Transmi�ng  values   Ø Fostering  collabora�on   Ø Taming  the  grapevine   Ø Sharing  knowledge   Ø Leading  people  into  the  future Storytelling  by  Steve  Denning                      18                                                                                  
  19. 19.   Powerful  Messages   h�p://                      19                                                                                  
  20. 20.   A  New  Approach  to  Mee�ngs   h�p://   Can  social  technology  solve  the  problem?   Measuring  Success                      20                                                                                  
  21. 21. h�p://   A  word  on  incen�ves   John  P.  Girard,  Ph.D.                      21                                                                                  
  22. 22. h�p://   Are  You  Ready?        “A  social  trend  in  which  people   use  technologies  to  get  the   things  they  need  from  each   other,  rather  than  from   tradi�onal  ins�tu�ons  like   corpora�ons.”   TLC:  Technology   Creators   Creators  make  social  content   go.  They  write  blogs  or  upload   Cri�cs  respond  to  content  from   video,  music,  or  text.   others.  They  post  reviews,   Cri�cs   comment  on  blogs,  par�cipate   in  forums,  and  edit  wiki  ar�cles.   Collectors  organize  content  for   Collectors   themselves  or  others  using  RSS   feeds,  tags,  and  vo�ng  sites  like   Joiners  connect  in  social   Joiners   networks  like  MySpace  and   Facebook   Spectators  consume  social   Spectators   content  including  blogs,  user-­‐ generated  video,  podcasts,   Inac�ves  neither  create  nor   forums,  or  reviews   consume  social  content  of  any   Inac�ves   kind   The  Social  Technographics™  Ladder                      22                                                                                  
  23. 23. US  Adults   18%   24%   46%   23%   12%   2007   2010   US  18-­‐24   US  35-­‐44   US  55+             Creators             25%   37%   50%   34%   28%             Cri�cs             12%   21%   38%   20%   12%             Collectors             25%   51%   85%   54%   26%             Joiners             48%   73%   89%   73%   64%             Spectators             44%   18%   3%   17%   30%   Inac�ves   The  Social  Technographics™  Ladder   South  Korea  Adults   Japanese  Adults   38%   49%   22%   34%   2007   2009   2007   2009           Creators           27%   46%   36%   30%           Cri�cs           14%   19%   6%   11%           Collectors           41%   48%   22%   26%           Joiners           39%   76%   70%   69%           Spectators           36%   9%   26%   23%   Inac�ves   The  Social  Technographics™  Ladder                      23                                                                                  
  24. 24. 1.  Google      51%   1.   2.  Facebook  44%   2.  Facebook   3.  YouTube    32%   3.  Google   4.  Yahoo!    22%   4.  YouTube   5.  Wikipedia  14%   5.  Yahoo!   6.  Baidu    11%   6.  Live   7.  Live    11%   7.  LinkedIn   8.  Twi�er    10%   8.  Blogspot   9.  QQ          8%   9.  Twi�er   10.  Amazon        6%   10.  Wikipedia   h�p://   24  April  2012   Global  Top  Internet  Sites  (Reach)   The  Power  of  YouTube   Could  this  happen  to  you?                      24                                                                                  
  25. 25. Share  constantly   Respect  that  your   to  build  trust.   customers  and   Nurture  curiosity   employees  have   and  humility.   power.   Hold  openness   Forgive  failure.   accountable.­‐rules/   Open  Leadership   h�p://­‐is-­‐tribal-­‐leadership/diagnosing-­‐culture   Tribal  Leadership   h�p://   Google  Alerts                      25                                                                                  
  26. 26. h�p://www.socialmen�   socialmen�on   Buffer   The  Genera�on  Game                      26                                                                                  
  27. 27. Digital  Na�ve  or  Digital  Immigrant?   Are  we  ready  for  them?   Genera�on  Z   Is  your  organiza�on  ready?                      27                                                                                  
  28. 28. 82   What  would  you  do?   >350  million   >  800  million   >  400  million   ac�ve  mobile   ac�ve  users   login  daily     users   250  million   Average  user   130  friends  is   photos  up  per   connected  to   average   day   80  pages   75%  of  users   70  languages   outside  USA   available     Why                                          Ma�ers   Knowledge  Sharing  in  a  2.0  World  ©  2012,  John  P.  Girard,  Ph.D.   —  2,640,600  Facebook  users   live  in  UAE  (age  18  or  older)   —  2,023,400  Facebook  users   live  in  Dubai  (18+)     —  403,580  Facebook  users  live   in  Abu  Dhabi  (18+)   Personal  or     —  4,311,580  Facebook  users   Organiza�onal   live  in  KSA  (18+)     —  2,093,380  Facebook  users   live  in  Riyadh  (18+)   According  to  Facebook                      28                                                                                  
  29. 29. Learn   Listen   Lead   Social  Media  Ac�on  Plan   Wikipedia  is  driven  by  a  global  community  of  more  than  150,000  volunteers—all   dedicated  to  sharing  knowledge  freely.  Over  almost  eight  years,  these  volunteers  have   contributed  more  than  11  million  ar�cles  in  265  languages.  More  than  275  million   people  come  to  our  website  every  month  to  access  informa�on,  free  of  charge  and   free  of  adver�sing.     86   Wikipedia    Crowdsourcing  is  the  act   of  taking  a  job  tradi�onally   performed  by  a   designated  agent  (usually   an  employee)  and   outsourcing  it  to  an   undefined,  generally  large   group  of  people  in  the   form  of  an  open  call.     Consider  Crowdsourcing                      29                                                                                  
  30. 30. Jeff Howe on Crowdsourcing Crowdsourcing   h�p://                      30                                                                                  
  31. 31. A  New  Approach  to  Mee�ngs   h�p://   Can  social  technology  solve  the  problem?   92   h�p://   Final  Thoughts:  The  Right  Message  or­‐                      31                                                                                  
  32. 32. John  P.  Girard,  Ph.D.                      32