John Girard's presentation, "Social Knowledge: Are we ready for the Future" as delivered to a group of Certified Public Accountants (CPA).

1. My
Story
…
My
PerspecAve
Social
Knowledge:
2
Are
we
ready
for
the
Future?
1
John
P.
Girard,
Ph.D.
john.girard@minotstateu.edu
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Recent
CPA
ArAcle
It
is
all
about
People!
3
4
Sagology
is
dedicated
to
connec%ng
people
with
people
to
facilitate
collabora%on,
learning,
and
knowledge
sharing
through
keynotes,
workshops,
and
consulAng.
sagology
[sāj-­‐ol-­‐uh-­‐jee]
-­‐noun
1. the
study
of
organiza%onal
wisdom
in
all
its
forms,
esp.
with
reference
to
technology,
leadership,
culture,
process,
and
measurement
2. the
study
of
one
venerated
for
experience,
judgment,
and
wisdom.
Origin:
2008;
Canadian
English,
from
Middle
English
sage
+
-­‐ology.
Sage
[Middle
English,
from
Old
French,
from
Vulgar
LaAn
*sapius,
from
LaAn
sapere,
to
be
wise;
see
sep-­‐
in
Indo-­‐European
roots.]
hGp://incpas.org/Member/Resources/CPAINPerspecAve.aspx
-­‐ology
[Middle
English
-­‐logie,
from
Old
French,
from
LaAn
-­‐logia,
from
Greek
-­‐logiā
(from
logos,
word,
speech;
see
leg-­‐
in
Indo-­‐
European
roots)
and
from
-­‐logos,
one
who
deals
with
(from
legein,
to
speak;
see
leg-­‐
in
Indo-­‐European
roots).]
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Link
for
slides:
www.sagology.com/640
Knowledge
Sharing
–
Nothing
New?
5
6
Knowledge Management is the
creation, transfer, and exchange of
organizational knowledge to achieve
a [competitive] advantage.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
1
info@sagology.com

2. What
Advantage?
Pugng
our
Task
in
Context
7
8
More
quesAons
than
answers!
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Empowering
Knowledge
Workers
What
is
knowledge?
9
10
Chapter
8:
ProducAvity
Data
Through
People
Knowledge Information
Knowledge:
knowledge is "defined broadly to include
information, data, communication and
Concepts, culture"
experience, and
insight that(p. 293) a framework
provide
for creating, evaluating and
using information (p. 373).
1982
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
CogniJve
Hierarchy
The
difference
.
.
.
Data
to
Knowledge
11
12
Wisdom
Ackoff’s Apex
Understanding
Knowledge Knowledge
October 27, 1917
Wisdom:
Information Q1 - What time is it?
The collective and individual Q2 – Where are these people?
Data experiences of applying
Q3 – Why is the boy smiling?
knowledge to the solution of
problems (p. 373).
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
2
info@sagology.com

3. A
New
View
of
KM
A
liGle
TLC
goes
a
long
way!
13
14
Leadership
Measurement
• Transparency
Leadership
• Vision and example
Technology
• Resources (including time) Process
Culture
Technology Culture
Measurement
• Help or hinder • Need to Share vs
Leadership Need to Know
• Ease of access
• Privacy
• Tending toward
Technology Process free • Content Creators
Culture
and Joiners
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
TLC:
Technology
The
Social
Technographics™
Ladder
15
16
Creators
Creators
make
social
content
go.
They
write
blogs
or
upload
Cri%cs
respond
to
content
from
video,
music,
or
text.
others.
They
post
reviews,
Cri%cs
CompuServe
comment
on
blogs,
parAcipate
in
forums,
and
edit
wiki
arAcles.
Collectors
organize
content
for
Collectors
themselves
or
others
using
RSS
feeds,
tags,
and
voAng
sites
like
Digg.com
“A
social
trend
in
which
people
Joiners
connect
in
social
Joiners
networks
like
MySpace
and
use
technologies
to
get
the
Facebook
things
they
need
from
each
Spectators
consume
social
other,
rather
than
from
Spectators
content
including
blogs,
user-­‐
tradiAonal
insAtuAons
like
generated
video,
podcasts,
Inac%ves
neither
create
nor
forums,
or
reviews
corporaAons.”
groundswell.forrester.com
consume
social
content
of
any
Inac%ves
kind
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Social
Technographics™
Ladder
US
Adults
17
18
2007
2010
Creators
US
18-­‐24
US
35-­‐44
US
55+
18%
24%
46%
23%
12%
Cri%cs
25%
37%
50%
34%
28%
Collectors
12%
21%
38%
20%
12%
Joiners
25%
51%
85%
54%
26%
Spectators
48%
73%
89%
73%
64%
Inac%ves
44%
18%
3%
17%
30%
http://www.globalwebindex.net
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
3
info@sagology.com

4. Global
Top
Internet
Sites
(Reach)
Why
MaGers
hGp://www.alexa.com/topsites/
19
20
1. Google
50%
1. Google
>350
million
>
800
million
>
400
million
2. Facebook
43%
2. Facebook
acAve
mobile
acAve
users
login
daily
3. YouTube
32%
3. YouTube
users
4. Yahoo!
24%
4. Yahoo!
5. Wikipedia
15%
5. Amazon
2
billion
posts
250
million
130
friends
is
are
liked
per
photos
up
per
6. Blogger
13%
6. Wikipedia
average
day
day
7. Baidu
11%
7. TwiGer
8. MSN
11%
8. eBay
Average
user
9. TwiGer
11%
9. Blogger
75%
of
users
connected
to
10. Craigslist
outside
USA
10. QQ
7%
80
pages
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
According
to
Facebook
New
Technology
21
22
— 326,800
Facebook
users
live
in
North
Dakota(age
18
or
older)
— 36,160
Facebook
users
live
in
Minot
(18+)
— 1,680
Minot
Facebook
users
Personal
or
The Newest always is Best …
are
newlyweds
OrganizaAonal
— 1,280
Minot
Facebook
users
are
small
business
owners
— 9,300
Minot
Facebook
users
are
>50
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
Right
Technology
History
of
KM:
Leadership
23
24
c. 350 BC 17th Century 1950s 1990s 2000s
Aristotle Sir Francis Bacon Michael Polanyi Carla O’Dell
Classification
of
Knowledge
Aristotle
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
4
info@sagology.com

5. TLC:
Leadership
Something
to
consider
.
.
.
25
26
Including Ray Downey, Special Operations Command lost 95 men that day –
totaling 1,600 years of experience. (emphasis added) “. . . there are known knowns; there are things we know that we know. There are known
unknowns; that is to say there are things that we now know we don’t know. But there are also
unknown unknowns — there are things that we do not know we don't know.”
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Runner
Up
Knowns
and
Unknowns
27
28
"I
think
that
gay
marriage
is
Unknown Unknown
something
that
should
be
Knowns Unknowns
between
a
man
and
a
woman."
HP
Known Known
Knowns Unknowns
Comp
Intell
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Unknown
unknowns
Open
Leadership
29
30
Share
constantly
Respect
that
your
to
build
trust.
customers
and
Nurture
curiosity
employees
have
and
humility.
power.
Somewhere on the West Coast
Hold
openness
Forgive
failure.
accountable.
http://www.charleneli.com/resources/new-­‐rules/
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
5
info@sagology.com

6. Openness
Audit
TLC:
Culture
31
32
http://www.slideshare.net/charleneli/openness-­‐audit
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Tribal
Leadership
TwiGer
RevoluAon
33
34
See
Sonia
Ben
Jaafer:
www.slideshare.net/KMMiddleEast
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
The
GeneraAon
Game
Digital
NaAve
or
Digital
Immigrant?
35
36
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
6
info@sagology.com

7. GeneraAon
Z
www.strategy-­‐business.com/arAcle/11404
37
38
Are
we
ready
for
them?
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
39
40
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Exchange
and
Transfer
of
Knowledge
The
impact
of
not
.
.
.
sharing
41
42
TACIT
n Ext
tio ern
za a
i
ial
liz
Soc
ati
on
EXPLICIT
TACIT
According to Computer Associates . . .
on
Measurement
Co
ati
Leadership
mb
liz
in
na a ti
Technology
Process r on
Inte
Culture
EXPLICIT
http://www.youtube.com/watch?v=lH39xjXaLW8
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
Social
Knowledge:
Are
we
ready
for
the
Future?
©
2011,
John
P.
Girard,
Ph.D.
www.sagology.com
7
info@sagology.com