1. BANK OF CEYLON

2. DETAILS OF GROUP
GROUP NAME : ENTREPRENEURS
NAME OF THE LEADER : W.G.S HASAVINDA

3. Bank of Ceylon was founded in 1939 ,with sir Ernest de Silva as its first
chairman
Bank of Ceylon is a main leading bank of Sri Lanka .Its a government owned
,major commercial bank in Sri Lanka .
Its head office is located in an iconic cylindrical building in Colombo .The
political and commercial capital
of the island
The bank has a network of 628 branches 689 ,automatic teller machine
(Atm) 123 CDM network and redinol loan centers within country.
INTRODUCTION

4. Vision
To be the nations preferred bank with a strong global presence
providing customer centric innovative financial solutions
Mission
To provide highly efficient ,customer focused, technologically
sophisticated , resilient and innovative financial services to the nations
with global access , empowering employees and enhancing value to
the stakeholders

5. BOC as a domestic bank began to grow despite severe competition from
exchange bank and informal money lenders.
it opened its first branch in 1941 at Kandy and subsequently in outstation
towns such as Galle , Jaffna. Trincomalee .
bank of Ceylon opened its first overseas branch in London

6. What is Marketing Mix?

7. Banking products are intangible. Recently, banks are in a period that they
earn money in servicing beyond selling money. They earn a reputation for
providing their services to the people.
Banking products are about the money in different types and attributes
like lending, depositing and transferring procedures.
PRODUCT

8. 01.Savings accounts for different age demographics
EX:
SmartGen, Ran Kekulu,14+,18+, ,Senior citizens Savings, Ran
ulpatha,Abhimana retirement Scheme
02.Current accounts
EX:
BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business
 BOC Current account
 Prestige plus
03.Loans
Bank of Ceylon provides loan facilities to various sectors.
 personal loans,
 Home loans(BOC sirimedura)
 education loans(laptop computer loans)
 Ran surekum
 Overdraft facilities
When considering bank of Ceylon we can identify several products.

9. 04.Deposits
 normal fixed deposit
 savings certificates
 Smart FD
 7 day call deposits
 Senior citizen FDs.
05.credit cards for different income
 visa classic card
 visa gold card
 visa platinum card
 master titanium card
 World Master Card.

10. 06.Debit Card
07.Internet & mobile banking facilities.
‘B app’ mobile application
inquiry of account balance
payments
funds transfer
other services
08. Smart passbook
09. Leasing facilities.
‘Easy to get Easy to pay BOC leasing’
10. Clubs & societies Accounts
BOC has introduced ‘BOC sanadasa ‘ for proper financial management
to reach objectives of society or club.

11. Pricing is the strategy for the product and services and how will it
affect their customers.
In bank of Ceylon, uses various pricing strategies to attract their
customers.
PRICE

12. 01. Savings accounts rates
Bank of Ceylon has opened different accounts for different age
ranges and also they offer maximum interst rates for them .EX:
 Children- ran kekulu -4.50%
 teenager’s savings-14+ -4%
 Youth savings- 18+ - 3.5%
 Senior citizens -4%
02. Current accounts rates
 BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business.
 BOC bank charge minimum service charge for both credit and debit balance.
 Minimum OD interst
 Minimum cheque returns notification charges.

13. 03. Loans interest rates
 The BOC offers a maximum loan amount for minimum service charge
 at a minimum interest rate for the borrowers.
 They provide loan facilities to various sectors.
 Special loan scheme for purchase laptop computers to university students.
 Ran surekum naya sewa
BOC presents ‘Ran surekum naya Sewa’ to get a loan against customer’s
personal gold articles in minutes
 Overdraft facilities.
Overdrafts are offered by BOC for competitive rate of interest in speedier way.
EX: Up to Rs.499 999 Rs.1000.00
 Sirimedura housing loan
BOC offers sirimedura hosing loans for customers in 2 visits within 2 weeks.
Up to 10 years -9.75%, above 10years-10.00%

14. 04. Deposit interest rates.
BOC offers highest interest rate for the customers’ fixed deposits.
 normal fixed deposit- 5% per annum
 savings certificates -7% per annum
 Senior citizen FDs -15% per annum
05. Credit cards interest rates
 A low rate and low annual fee cards in Sri Lanka.
 Interest free credit period (minimum 22 Days& maximum 52 days)
 Interst rate 18% per annum
06. Debit cards interst rates.
 They charge lowest rate for the debit card.
 ATM cash withdrawal fee – RS.5.00
 on other bank cash withdrawal fee- RS.30

15. 07. Internet & mobile banking facilities.
 Fund transfer, CEFT – internet banking –RS.50.00
SLIPS – internet banking –RS.20.00
08. Smart pass book
 BOC smart pass book is available for free of charge
09. Leasing rates.
 BOC offers leasing for vehicle & machinery.
 Lowest rental in the market.
10.tresury bill rate

16. Place which is also called distribution, is consider to distributional
activities of organization. This “place” encompasses many locations
where a product is made, viewed in ads, distributed, and sold. You
need to ensure that customers can find your product or service with
easy.
PLACE
 Location
 Distribution channel
 Distribution coverage
 Outlet location
Multi-channel
 Internet
 Access
 Electronic delive

17. Under the BOC
Bank of Ceylon in Sri Lankan distribution involves,
 Banks branches
 Internet banking
 ATM
 Mobile banking (smart passbook ,BOC app)
Bank of Ceylon has established branches and ATM in supermarkets,
urban areas, shopping malls etc. which always frequented by customers.
Bank of Ceylon also expanded access to banking services using smart
passbook, BOC app, internet banking etc.
Here they hope to attract customers by providing easy and quick service
to their custom

18.  Promotion is main strategy of marketing(it include advertising and
sales techniques)
 Its most important to every industry
 Without promotion strategy anyone cant to face competition of
the market
 And also promotion is a main part of the inform consumer
 Its most important to the find the new customer and retain the old
customer
PROMOTION

19. Under the BOC
Today is most completion industry as a bank industry
Then every bank try to attractive new customer
Then BOC directly influence to the young generation .
then mainly school children .
BOC introduce ran kekulu to the school children
Provide the gift for the children under to the promote their various child
account

20.  There are so many technique using to promote BOC there intangible product
(1)using social media
Fb ,instergram,
(2)internet banking
Internet passbook
(3)introduce the various accounts under the various age level
Ran kekulu ,BOC smart gen.

21. (4)Atm ,and, cdm
Reduce the time waste
Debit card offer

22. (5)Seasonal promotion(new year and Christmas)
(6)Gift as promotion item
(7)Social responsibility program
(8)Customer data and public relation
(9)More security

23.  Employees…People, refer to those involved in service delivery. The
“people” element of the 7Ps involves anyone directly or indirectly
involved in the business side of the bank service. Employing and
retaining the right people imperative in both the long and short
term success of bank service.
PEOPLE

24. “People” involves,
 Recruitment
 Individuals of marketing activities
 Training and skills
 Remuneration
 Management
 Relationships
 Organizational culture

25.  Under the BOC

 Recruitment of highly qualified employees (conducting
competitive examinations)
 Giving priority to young efficient employees
 Recruitment to the service with a training period
 Providing higher salaries and bonuses
 Promoting customer-employee relationship

26.  Process mix shows procedure of rendering services.
PROCESS

27.  Process mix refers to flow of activities or mechanism that take
place when there is an interaction between the customer and the
business.
 Bank of Ceylon has a marketing research unit that does research on
the latest trends in customer purchases, their needs and
competitor research. This information is then provided to relevant
business units which then provides a summary to their respective
deputy GM and assistant GM.

28. Process system of Bank of Ceylon
 Understanding the Market place and customer Needs and wants.
 Designing a strategic management plan.
 Bank of Ceylon strategic plan analysis.
 Macro and Micro Environment analysis of Bank of Ceylon.
 SWOT Analysis.
 Target the market and position.
 Planning and developing strategic marketing plan for BOC.
 Reviewing the implementations.
 Capturing values from customers.

29.  Physical evidence deals with environment where business operates.
 Parking area
 Furnishings
 Color
 Noise level
 Air conditioning system
PHYSICAL EVIDENCE

30.  Tangibilising the intangible commodity is a major challenge of the BOC
marketer. Regarding the physical evidence one among the important
methods is the upkeep of branch premises and interior decorations.
 And also Bank of Ceylon provides creatively designed,
 Stationery
 Greeting cars
 Calendars
 Gift items

31.  Bank of Ceylon product brochures, BOC website and annual reports are
made with the standard Bank of Ceylon themes.
 of the above, Customers from a distance can identify a Bank of Ceylon
branch easily.
 Maintaining a service environment increase customer satisfaction and
that within service environment customers can be exposed to
numerous stimuli which potentially affect how they act.
 Service environment has a significant impact on customer perception
of overall service quality.

32.  011-2225555
 011-2224444
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