3. Bank of Ceylon was founded in 1939 ,with sir Ernest de Silva as its first
Bank of Ceylon is a main leading bank of Sri Lanka .Its a government owned
,major commercial bank in Sri Lanka .
Its head office is located in an iconic cylindrical building in Colombo .The
political and commercial capital
of the island
The bank has a network of 628 branches 689 ,automatic teller machine
(Atm) 123 CDM network and redinol loan centers within country.
To be the nations preferred bank with a strong global presence
providing customer centric innovative financial solutions
To provide highly efficient ,customer focused, technologically
sophisticated , resilient and innovative financial services to the nations
with global access , empowering employees and enhancing value to
5. BOC as a domestic bank began to grow despite severe competition from
exchange bank and informal money lenders.
it opened its first branch in 1941 at Kandy and subsequently in outstation
towns such as Galle , Jaffna. Trincomalee .
bank of Ceylon opened its first overseas branch in London
7. Banking products are intangible. Recently, banks are in a period that they
earn money in servicing beyond selling money. They earn a reputation for
providing their services to the people.
Banking products are about the money in different types and attributes
like lending, depositing and transferring procedures.
8. 01.Savings accounts for different age demographics
SmartGen, Ran Kekulu,14+,18+, ,Senior citizens Savings, Ran
ulpatha,Abhimana retirement Scheme
BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business
BOC Current account
Bank of Ceylon provides loan facilities to various sectors.
Home loans(BOC sirimedura)
education loans(laptop computer loans)
When considering bank of Ceylon we can identify several products.
normal fixed deposit
7 day call deposits
Senior citizen FDs.
05.credit cards for different income
visa classic card
visa gold card
visa platinum card
master titanium card
World Master Card.
10. 06.Debit Card
07.Internet & mobile banking facilities.
‘B app’ mobile application
inquiry of account balance
08. Smart passbook
09. Leasing facilities.
‘Easy to get Easy to pay BOC leasing’
10. Clubs & societies Accounts
BOC has introduced ‘BOC sanadasa ‘ for proper financial management
to reach objectives of society or club.
11. Pricing is the strategy for the product and services and how will it
affect their customers.
In bank of Ceylon, uses various pricing strategies to attract their
12. 01. Savings accounts rates
Bank of Ceylon has opened different accounts for different age
ranges and also they offer maximum interst rates for them .EX:
Children- ran kekulu -4.50%
teenager’s savings-14+ -4%
Youth savings- 18+ - 3.5%
Senior citizens -4%
02. Current accounts rates
BOC current accounts come with a range of benefits to manage day to day
transaction either personal or business.
BOC bank charge minimum service charge for both credit and debit balance.
Minimum OD interst
Minimum cheque returns notification charges.
13. 03. Loans interest rates
The BOC offers a maximum loan amount for minimum service charge
at a minimum interest rate for the borrowers.
They provide loan facilities to various sectors.
Special loan scheme for purchase laptop computers to university students.
Ran surekum naya sewa
BOC presents ‘Ran surekum naya Sewa’ to get a loan against customer’s
personal gold articles in minutes
Overdrafts are offered by BOC for competitive rate of interest in speedier way.
EX: Up to Rs.499 999 Rs.1000.00
Sirimedura housing loan
BOC offers sirimedura hosing loans for customers in 2 visits within 2 weeks.
Up to 10 years -9.75%, above 10years-10.00%
14. 04. Deposit interest rates.
BOC offers highest interest rate for the customers’ fixed deposits.
normal fixed deposit- 5% per annum
savings certificates -7% per annum
Senior citizen FDs -15% per annum
05. Credit cards interest rates
A low rate and low annual fee cards in Sri Lanka.
Interest free credit period (minimum 22 Days& maximum 52 days)
Interst rate 18% per annum
06. Debit cards interst rates.
They charge lowest rate for the debit card.
ATM cash withdrawal fee – RS.5.00
on other bank cash withdrawal fee- RS.30
15. 07. Internet & mobile banking facilities.
Fund transfer, CEFT – internet banking –RS.50.00
SLIPS – internet banking –RS.20.00
08. Smart pass book
BOC smart pass book is available for free of charge
09. Leasing rates.
BOC offers leasing for vehicle & machinery.
Lowest rental in the market.
10.tresury bill rate
16. Place which is also called distribution, is consider to distributional
activities of organization. This “place” encompasses many locations
where a product is made, viewed in ads, distributed, and sold. You
need to ensure that customers can find your product or service with
17. Under the BOC
Bank of Ceylon in Sri Lankan distribution involves,
Mobile banking (smart passbook ,BOC app)
Bank of Ceylon has established branches and ATM in supermarkets,
urban areas, shopping malls etc. which always frequented by customers.
Bank of Ceylon also expanded access to banking services using smart
passbook, BOC app, internet banking etc.
Here they hope to attract customers by providing easy and quick service
to their custom
18. Promotion is main strategy of marketing(it include advertising and
Its most important to every industry
Without promotion strategy anyone cant to face competition of
And also promotion is a main part of the inform consumer
Its most important to the find the new customer and retain the old
19. Under the BOC
Today is most completion industry as a bank industry
Then every bank try to attractive new customer
Then BOC directly influence to the young generation .
then mainly school children .
BOC introduce ran kekulu to the school children
Provide the gift for the children under to the promote their various child
20. There are so many technique using to promote BOC there intangible product
(1)using social media
(3)introduce the various accounts under the various age level
Ran kekulu ,BOC smart gen.
22. (5)Seasonal promotion(new year and Christmas)
(6)Gift as promotion item
(7)Social responsibility program
(8)Customer data and public relation
23. Employees…People, refer to those involved in service delivery. The
“people” element of the 7Ps involves anyone directly or indirectly
involved in the business side of the bank service. Employing and
retaining the right people imperative in both the long and short
term success of bank service.
25. Under the BOC
Recruitment of highly qualified employees (conducting
Giving priority to young efficient employees
Recruitment to the service with a training period
Providing higher salaries and bonuses
Promoting customer-employee relationship
27. Process mix refers to flow of activities or mechanism that take
place when there is an interaction between the customer and the
Bank of Ceylon has a marketing research unit that does research on
the latest trends in customer purchases, their needs and
competitor research. This information is then provided to relevant
business units which then provides a summary to their respective
deputy GM and assistant GM.
28. Process system of Bank of Ceylon
Understanding the Market place and customer Needs and wants.
Designing a strategic management plan.
Bank of Ceylon strategic plan analysis.
Macro and Micro Environment analysis of Bank of Ceylon.
Target the market and position.
Planning and developing strategic marketing plan for BOC.
Reviewing the implementations.
Capturing values from customers.
29. Physical evidence deals with environment where business operates.
Air conditioning system
30. Tangibilising the intangible commodity is a major challenge of the BOC
marketer. Regarding the physical evidence one among the important
methods is the upkeep of branch premises and interior decorations.
And also Bank of Ceylon provides creatively designed,
31. Bank of Ceylon product brochures, BOC website and annual reports are
made with the standard Bank of Ceylon themes.
of the above, Customers from a distance can identify a Bank of Ceylon
Maintaining a service environment increase customer satisfaction and
that within service environment customers can be exposed to
numerous stimuli which potentially affect how they act.
Service environment has a significant impact on customer perception
of overall service quality.