All the major events related to marketing and SEO from the previous month. We talk about this in the Melbourne SEO Meetup

1. SEO News – Feb 2015
By : Saijo George
Twitter : @Saijo_George Web : blog.saijogeorge.com

2. .. and you are ?
• I am Saijo George. I work as an internet marketer at Envato , the folks
behind sites like ThemeForest.
• You can follow me on @Saijo_George and on LinkedIN.
• I have also launched some cool stuff like a list of SEO tools ,
AllTheFreeStock.com, Collection of StyleGuides
Twitter : @Saijo_George Web : blog.saijogeorge.com

3. • Make sure you update your canonical links when you switch to HTTPS
• Mobile SEO – make sure you do it right
Twitter : @Saijo_George Web : blog.saijogeorge.com

4. Make sure any rel=canonical you specify matches one of the URLs you
use for the hreflang pairs.
Twitter : @Saijo_George Web : blog.saijogeorge.com

5. • if Google algo tip in favour of good links, then you are going to see a
penguin recovery even without disavowing or removing links – THAT
SAID please do remove the bad ones and disavow – Hangout
• Google PageSpeed Insights API updated to v2 - adds support for rule
groups, such as 'SPEED' or 'USABILITY'.
• Now Google News can index images hosted on 3rd party domains.
Twitter : @Saijo_George Web : blog.saijogeorge.com

6. Updates to Structured Data Testing Tool – support for JSON-LD syntax,
Syntax highlighting of markup issues - Google
• Googlebot added support for TLS version 1.2
Twitter : @Saijo_George Web : blog.saijogeorge.com

7. Include your social profile in branded search results on Google
Knowledge panel – Google
• Locale-aware crawling by Googlebot - Accept-Language HTTP
request, Geo distributed crawling
Twitter : @Saijo_George Web : blog.saijogeorge.com

8. Event based knowledge graph can now show official ticket links,
Delegated Event Listings, Comedian Event, Venue Events - Google
Twitter : @Saijo_George Web : blog.saijogeorge.com

9. WMT warnings for non-mobile friendly sites
Query Word Count dimension for AdWords search queries in Analytics
G+
Twitter : @Saijo_George Web : blog.saijogeorge.com

10. • Google AdWords Planning For 2015 : Location / Device based
reporting, Ad Scheduling, etc - Official Google Video
• Reach and frequency reports dropped from Dimensions tab, will be
available from the Campaigns tab – G+
• Starting on February 11th, 2015, you will no longer be able to share
ads across multiple ad groups or campaigns using the Shared library.
No change required as the assets will be copied across – G+
• Google Trusted Stores no longer need to submit a shipment and
cancellations feed to Google to be approved
Twitter : @Saijo_George Web : blog.saijogeorge.com

11. Google re-brands city experts as Local guides – encourage users to
write review
• CTA buttons on FB - Book Now, Contact Us, Use App, Play Game,
Shop Now, Sign Up, Watch Video
Twitter : @Saijo_George Web : blog.saijogeorge.com

12. All The Free Stock . com
FREE stock images, videos, icons and more
Twitter : @Saijo_George Web : blog.saijogeorge.com

13. Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : saijogeorge.com
Twitter : @Saijo_George Web : blog.saijogeorge.com