A quick look at G+ and Authorship. It was used to present to the Melbourne SEO Meetup Group in Feb 2014. Presented by Saijo George, Inbound Marketer for Envato Marketplaces like ThemeForest, GraphicRiver

1. Why you should not ignore G+
By : Saijo George
Find me :
+SaijoGeorge
@Saijo_George

2. Who are you
I am Saijo George.
I work as an internet marketer at Envato, the folks behind sites like
ThemeForest, VideoHive, Tuts+ Network, Microlancer, etc.
I tryout new things on BestPremiumThemes.net ( new site ) – helps me learn new
things.

3. We are going to look at
•
The rise of G+ as an important Social Network
•
How G+ fits in to Google’s long term strategy
•
Quick look at Knowledge Graph
•
Authorship and its impact on SEO

4. The rise of G+ as an important Social Network
• Lessons learned from Orkut, Buzz >> G+
• Quite aggressive about G+ Android >> SMS via Hangout, Youtube >> Comments
• Engaging with Brands and Celebrities ( Toyota Collaborator, Hangouts with NASA )
Registered Users 2013

5. What works on G+
• Rich media post including GIF
• Exciting new formats : +Post ads
• Google+ brings your Social Prowess to AdWords

6. • Give your users a richer experience for Branded Searches

7. How G+ fits in to Google’s long term strategy
Google +
Google Authorship
Knowledge Graph
Semantic Search

8. Olivia Wilde
Knowledge Graph in Action
According to Google, the information in the Knowledge
Graph is derived from many sources, including the CIA
World Factbook, Freebase, Wikipedia, Google+
Business Listing and more
You can help Google understand things on your website
by using microdata, microformats, and RDFa .
Popular Movies 2013

9. G+ Authorship
G+ and Authorship is going to play a big role in search, both at a publisher and
author level.
Authors – can use G+ Authorship to take ownership of a piece of content using
their G+ User profile.
Publishers – can use the publisher tag to link to G+ Business Page

10. Google used to understand Websites NOT People, but G+ Authorship is
changing all that .
Associating your G+ profile with content on prominent sites tells Google you are
an expert in that niche and all your content in that niche will benefit from this.

11. Setting up G+ Authorship
Option 1: Link your content to your Google+ profile using a verified email address.
Option 2: Set up authorship by linking your content to your Google+ profile.
a) Link from your Google+ profile to your content
b) Link from your content to your G+ profile
add a link to your Google+ profile using the
“rel=author” tag in the link.
<a
href="https://plus.google.com/+SaijoGeorge?
rel=author">Google</a>

12. No Authorship Image Yet ?
• Test the Authorship Mark-up using the Rich Snippet Testing Tool
• Typically the page should contain a single article by one author
• Show a clear byline on the page, stating the author wrote the article and using
the same name as used on their Google+ profile
• Its wise NOT to use authorship on home pages, product pages, category
archive, contact pages, etc …. It’s meant to be used on content pages
• Wherever possible, use real first and last names to get author snippets, and try
using that as the link to your G+ user profile ( with ?rel=author )
• Use your photo and not an avatar - Google prefers to feature a human who wrote
the content.

13. ?

14. Thank You
Feel free to reach out to me on
you might have.
On
: @Saijo_George with any questions
you can circle me at +SaijoGeorge ( would be a happy camper if you do )
Funnily enough I am also on LinkedIN
This slide is available on SlideShare ( please rate it if you find it useful ) , will add the
link to it on the meetup page