Cruise and the Community 2015 a Shared Vision August 2010
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Presentation given by Andrew Dixon, VP of Marketing and Business Development for Saint John Port Authority, at a cruise information session for the community in Saint John, New Brunswick on August 10, 2010.
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Cruise and the Community 2015 a Shared Vision August 2010
- 1. Welcome
- 3. Cruise and the Community 2015 – A Shared Vision Presented by: Andrew Dixon V.P. Marketing & Business Development August 10, 2010
- 5. 1) Saint John Cruise History
- 6. Saint John Cruise History September 10, 1989 the Cunard Princess entered our harbour in order to avoid Hurricane Gabrielle which was heading to Bermuda.
- 7. Saint John Cruise History
- 8. 2) Overview of 2010 Cruise Season
- 10. When are they calling?
- 11. How do we currently stack up?
- 12. Saint John – A Port of Choice for Large Cruise Ships
- 13. 3) Cruise and the Community
- 16. Ask yourselves... Who benefits from Cruise?
- 18. What is the value of cruise in 2010? $30 Million in total direct expenditures Cruise Benefits the Overall Community
- 19. 2009 Cruise Saint John Web Survey Results Question: On a scale of 1 (poor) to 5 (excellent) please rate your visit to Saint John? Note: 91% rated Saint John 4 or 5
- 20. 2009 Cruise Saint John Web Survey Results Question: Would you visit Saint John or New Brunswick again? Note: 96% said they would like to return
- 22. 4) Saint John Port Authority Cruise Infrastructure Investments
- 23. 2003 – Pugsley A/B Before Cruise Development
- 24. 2004 – Pugsley A/B Cruise Development Begins $6 M facility investment in 2004 – SJPA Funded
- 25. 2007 – Improvements / Additions – City Infrastructure $10M funded by City of Saint John and the Community
- 26. 2009 – Pugsley A/B evolves into the Marco Polo Cruise Terminal $18 Million Investment (cumulative)
- 27. 2008 – Long Wharf Cruise Development Additional $1M - SJPA Funded
- 28. Total SJPA investment in Cruise Infrastructure to date: $19 million
- 29. 5) The Evolution of Cruise Ship Size Cruise ships have steadily increased in length over the past 20 years… and the trend continues.
- 30. What are the cruise lines building today? RCCL Oasis of the Seas: 360 meters Carnival Dream: 306 meters Norwegian Epic: 329 meters
- 31. Ships on Order Books Ships in excess of 300m long
- 32. 6) Future of Cruise in Saint John
- 34. Cruise Business Growth Projected 2008: 183,462 2009: 186,538 2010: 210,368 2015: 300,000 Note: Visiting crew account for an additional 35% over the total passenger count reported above
- 35. 7) Current Situation / Proposed Solution
- 38. Current Pugsley & Lower Cove Berth Capacity Pugsley A/B – 388 m Pugsley C – 235 m Lower Cove – 224 m Effectively Obsolete
- 39. Proposed Pugsley C Terminal Development Current: 290m Proposed: 340m 1 – MODIFY PUGSLEY C SHED 2 – EXTEND BERTHING CAPACITY 3 – INSTALL GANGWAY SYSTEM 4 – INSTALL OVERHEAD WALKWAY 5 – BOLLARDS, PAVING ETC.
- 40. Current Long Wharf Berth Capacity Long Wharf – 285 m
- 41. DOLPHIN/WALKWAY Proposed Long Wharf Berth Capacity Current: 300m Proposed: 320m 1 – DOLPHINS/WALKWAYS 2 – SITE DEVELOPMENT DOLPHIN/WALKWAY
- 42. Total Project Cost = $18.4M SJPA Commitment = $9.2M Required Provincial Commitment = $4.6M Required Federal Commitment= $4.6M
- 44. Thank-you for your support
- 48. Shore Excursions make a difference Shore Excursions are one of the top 3 revenue generators for cruise lines. Shore Excursions influence the decision of a cruise line to call on a port.
- 54. Keys to growth of cruise for saint john Invest Innovate Adapt
- 55. Cruise… Beyond the Numbers Ross Jefferson Saint John Destination Marketing Inc.
- 62. People are Part of the Product
- 66. Cruise… Beyond the Numbers
- 67. Next Steps
- 68. Honourable Edward Doherty Minister of Supply & Services Province of New Brunswick
- 69. Rodney Weston Member of Parliament for Saint John Government of Canada
- 70. Closing
Notas del editor
- Charlottetown 57.34 34.94 Corner Brook 56.76 34.94 Halifax 66.16 48.41 St. John’s 56.75 34.94 Sydney 62.01 48.41
- Keeping cruise going here – bullet in previous screen or here with angle of “we also do training – SJ living lab
- Aquila alone directly employs – way to tie message from Mico – only operator in Canada listed – level of service – happening and without funding
- Because we see 210,000 passengers here on fam
- We need to continue to invest in our port facilities but also continue to invest all of us from tour development, transportation, Our competitors are investing – northern New Brunswick, especially Quebec have received funds to grow and adapt Innovate – creatively expanding product and extending the berth Adapt to changing needs of industry – from ships to demographics – expect more today Invest, innovate and adapt to the changing cruise landscape. Ships are getting bigger, and in order to continue this tremendous growth, the infrastructure investments have to be made.