NeweysOnline beats best of class

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Surveyor activity 18 purchases 3 purchases 41 Account holders 9 Non - account holders 50 completes 5 click & collect 13 delivery 23 non- purchases 1 click & collect 2 delivery 6 non-purchases

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],All surveyors were experienced at buying electrical equipment as part of their jobs n = 50

[object Object],[object Object],And are typically internet savvy n = 50 How would you describe your level of experience of using the internet? n = 50

[object Object],[object Object],The most recently used supplier is Screwfix, while 10% used Newey & Eyre n = 50

[object Object],All surveyors have experience researching or buying electrical supplies online n = 50 Yes, and I did the ordering Yes, but someone else did the ordering on my behalf No, but I did research products online No, I haven’t bought or researched buying electrical products online

The homepage scores well across key criteria and achieves a similar NPS to Gil-Lec. ,[object Object],[object Object],Recommend (Net Promoter Score) n = 50 n = 50 I think the layout is fantastic. Everyone wants a site that is navigable and has excellent search facilities for specific supplies.

neweysonline’s performance is at least on par or exceeds both RS and Screwfix n = 50 n = 50 n = 50 n = 50 Q. Please rate the following aspects of the home page? All answers are %max

Browsing and searching for products on Neweysonline was found to be easy and performed better than RS and Screwfix Recommend (Net Promoter Score) n = 50 Product categories are too complex, and the number of clicks to find any one item is too high The results came up with too many items not related to what I had searched for It was no fuss and whilst not a pretty site it was very functional It just takes a couple of clicks to get to the products you want to have a look at or buy

Surveyors typically used the ‘online search tool’ and almost all searches on neweysonline were successful, with 77% completing their search in under 15 seconds. ,[object Object],n = 150 Approximately, how long did it take you to find the item? Immediately 15 Seconds 30 Seconds 1 minute 2+ minutes n = 150

Neweysonline compares well overall, particularly on navigation and ease of search n = 50 n = 50 n = 50 n = 50 Q. Please rate the following aspects of the browsing experience

Surveyors felt the information they needed to input was as expected, n = 50 A lot less than expected A little less than expected As expected A little more than expected A lot more than expected How much information do you need to give the system to find what you want? (%) Rate the search results for (% Max ) When completing searches I found them fast and reliable with only relevant results being brought up.

Similar performance across the range and product pages, although there seems to be scope to improve the quality of images across all suppliers n = 50 n = 50 n = 50 n = 50 Q. Please rate the following aspects of the product pages

Browsing the site was found to be easy ,[object Object],[object Object],n = 50

Neweysonline shopping basket performed well when compared to other suppliers ,[object Object],[object Object],n = 50 The shopping basket was superb. It was easy to use and I could easily add or remove an item at any time during the shopping process. I did not have to register first to place items in the shopping basket. I disliked how 'busy' the space around the shopping basket was as it was far too crowded with other offers. Clear list of goods in basket. Image of product in basket. Can not delete items from basket until checkout.

[object Object],[object Object],Strong scores across the board – 100% for stock availability details!!!!!!! n = 50

Strong scores across logging in and registration suggest process is simple and customers are finding the site easy to use n = 41 Detractors Passives Promoters NPS: +48 INFORMATION REQUIRED I had to complete a lot of information in one go but on the upside this means it will not have to be entered on subsequent occasions (promoter) BENEFITS They don't really tell you what benefits there are in registering. (Passive) OPT-INS Marketing opt in was ticked YES as default (detractor).

Neweysonline’s shopping basket compares favourably with its nearest competitors n = 50 n = 50 n = 50 n = 50 Q. Please rate the following aspects of the shopping basket

Neweysonline performs well when compared to other transactional website sectors 81% neweysonline 83% office / stationary 83% Supermarket / food 77% Music / Entertainment 77% DIY / Home 79% General Retail 79% Fashion 76% Electrical Overall Results % Max

NeweysOnline beats best of class

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NeweysOnline beats best of class

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