Get to know about the various search trends of the real estate market in year 2015 and forecast for year 2016 . It talks about the overall market sentiments and state wise break-ups of various opportunities in different markets. It also talks about the overall capitalization value of different markets with specific opportunities. Explore the case study with a scope to enlighten your thoughts with future realty market.
M3M 129 E Brochure Noida Expressway, Sector 129, Noida
Real estate digital outlook 2015
1.
2.
3. • The trends suggest that the market was better placed than the previous year
• Similar pattern in month on month growth in comparison with the previous year
• July 2015 witnessed highest growth in searches post union budget session and
re-stabilized thereafter
4. • Maharashtra topped with 20% alone in the overall search graph followed by
Karnataka (13.4%), Tamil Nadu (9.2%), Telangana (5.9%) and Uttar Pradesh (4.8%)
• People in Delhi/NCR, Haryana, Rajasthan, West Bengal, Gujarat, Madhya Pradesh,
North-East and Bihar seemed to be reluctant with the overall residential investment
5. • Search on mobile is picking up the momentum
• Apps and news portals have clearly got a better eye balls than the previous year
• More and more end users are coming forward to search the property options
available in various markets
Year 2015 Year 2014
6. • The market was better poised than the previous and grew during the period of
July to September 2015
• Overall growth remains at around 30% (YoY basis)
7. • Maharashtra topped with 17% of the overall searches alone in the overall search
graph followed by Karnataka (15.5%), Tamil Nadu (10.2%), Telangana (8.2%) and
Uttar Pradesh (4.1%)
• People in Delhi/NCR, Haryana, Rajasthan, West Bengal, Gujarat, Madhya
Pradesh, North-East & Bihar seemed to be reluctant with the overall
Commercial investment as well
8. • Search on mobile has picked up for commercial property as well but comparatively
still lower than the residential search volume
• Apps and news portals have clearly got a better momentum than the previous year
for evaluating the commercial assets as well
Year 2015 Year 2014
9. • Around 10% YOY growth shows that
people have started showing interest
towards residential property in
Delhi/NCR market
• The second half of the year seams more
positive for residential property buyers
• Overall sentiment for buying the
residential properties are improving
Delhi accounts for around 77%
of the overall searches followed
by Noida (9.2%), Gurgaon
(8.3%), Ghaziabad (2.9%),
Faridabad (1.2%) and Greater
Noida (0.7%)
10. • Around 20% of YOY growth
• Better performed market than Delhi/NCR
• Entire year has shown consistent trends
which suggests that the market was
evenly poised around the year
Mumbai accounts for around
43% searches followed by Pune
(28.9%), Chinchwad (5.6%),
Navi Mumbai (5.2%) and Thane
(2.6%).
11. • The YOY growth is around 25%
• The market gained momentum in the
second half of the financial year
• This shows a positive surge in terms of
the overall demand in the places like
Ahmedabad , Surat and Vadodara
Ahmadabad accounts for 44.6%
of the overall searches followed
by Surat (11.9%), Vadodara
(11.2%) and Rajkot (6.9%)
12. • The YOY growth is around 20%
• The market has shown a consistent
growth, though recorded slight dip in
the months of October and November
2015
• Overall search volume is quite less
compared to the other related market
Ludhiana accounts for 20.4% of
the overall search followed by
Jalandhar (17.2%), Amritsar
(15.3%) and Sahibzada Ajit
Singh Nagar (11.7%) and Patiala
(6.7%)
13. • Around 20% growth YOY
• The market gained momentum in the
second half of the calendar year
• Overall demand curve for the property
searches are still very low compared to
other tier 1 and tier 2 cities
Jaipur remains the hot-spot
with (54.7%) search followed by
Udaypur (8.8%), Jodhpur
(8.1%), Kota (5.9%) and Ajmer
(3.6%).
14. • The YOY growth is around 15%
• Shows a consistent growth pattern
throughout the year
• Overall demand curve for the property
searches are still very low when
compared to the markets like Gujarat
and Rajasthan
Indore accounts for 36.2%
searches followed by Bhopal
(32.5%), Jabalpur (5.4%),
Gwalior (4.5%) and Satna
(1.6%)
15. • The YOY growth is around 18%
• Shows a clear spike in the mid term of
the year and again going down
• This indicates that the market is still
going through a sluggish period and
rides on certain buzz in the select phase
Gurgaon account for 56.8% of
the overall searches followed by
Faridabad (11.5%), Karnal
(2.7%), Rahtak (1.9%) and
Sonipath (1.7%)
16. • Around 50% growth YOY
• Overall volume search trends are very
less in the region
• This gives us a view that people are only
focused to the local market investments
• The market is still to open-up as a target
market for various developers
Raipur accounts for 29.7%
searches followed by Bhilai
(18.8%), Bilaspur 16%, Korba
(7.9%) and Raigarh (3.6%)
17. • The YOY growth is around -2%
• Overall search decreased in the region
and was uneven throughout the year
• The market is responding with some
buzz and again dropping back to below
normal
• The overall sentiment is currently not in
favour of the market
Noida accounts for 29.2% of the
overall searches followed by
Lucknow (22.6%), Ghaziabad
(10.5%), Kanpur (4.8%) and
Varanasi (4%).
18. • The YOY growth is -5%
• Overall search decreased in the region
• The search volume in the market is
still low which indicates that only the
investors are looking for the
opportunities in other markets
Patna accounts for the majority
of the searches (55.9%)
followed by Purnea (1.9%) and
Samastipur (0.6%)
19. • The growth YOY is 15%
• Overall search was consistent
throughout the year but overall volume
is still not that high
Bhubaneswar accounts for 55%
of the overall searches followed
by Cuttack (14.2%), Rourkela
(7%), Sambalpur (2.6%) and
Brahmpur (2.4%)
20. • The growth YOY is 35%
• Overall search trends were consistent
around the year and saw some peak in
the months of July & August 2015
• Overall market sentiment poised positive
but only limited to the capital region
Kolkata accounts for 83.3% of
the overall searches followed
Howrah (4.7%), Siliguri (2.7%)
Durgapur (2.3%), Kharagpur
(1.2%)
21. • The growth YOY is 40%
• Overall search trends including all the
seven states in the region is very low, but
the good sign is that the market is
improving and has started opening up a
bit compared to last year
Assam accounts for 74.2% of
the overall searches followed by
Mizoram (6.6%), Manipur
(6.6%), Meghalaya (4.8%),
Tripura (4.1%) and Nagaland
(2.4%)
22. Chennai accounts for 67% of
the overall searches followed by
Coimbatore (11.7%), Madurai
(2.3%), Tiruchirappalli (1.9%)
and Salem (1.6%)
• The growth YOY is 5%
• Overall search trends are quite
consistent around the year
• The market is still moving on the positive
momentum and seems it has recovered
after flood which affected the overall
demand
23. • The growth YOY is 25%
• Overall search trends around the year
was constant, but less promising than
Tamil Nadu when it comes to property
searches
• The overall regional market is evenly
poised with more local searches
Vijayawada accounts for 16.4%
of the overall searches
followed, Vishakhapatnam
(14.7%), Nellore (8.5%), Guntur
(8%), Kakinada (7%)
24. • The YOY growth (Not specified)
• Overall search trend is quite positive
and evenly paced throughout the year
but majorly confined to it’s capital city
Hyderabad accounts for 83.7%
of the overall searches followed
by Secunderabad (97%) and
Warangal (0.7%).
25. • The YOY growth is 20%
• Overall search trend improved from the
last year but got some major peak during
July – August 2015 period
• Overall market sentiment looks positive
but only confined to the Bengaluru market
and surrounding areas
Bengaluru accounts for 89.8%
of the overall searches followed
by Mysuru (2%) and Mangaluru
(1.5%)
26. • The YOY growth is 12%
• Overall search trend improved from the
last year but got some major peak during
September – December 2015
• Overall market sentiments look positive
and but are confined to local markets
Kochi accounts for 20.5% of the
overall market followed by
Thiruvananthapuram (14.7%),
Thrissur (7.8%), Kozhikode
(7.1%) and Kottayam (4%).
27. • Maharashtra, Tamil Nadu, Telangana, Karnataka and Andhra Pradesh
emerged as a clear winner where the property demands are still on
good pace
• Delhi/NCR market is going through a rough patch and needs a
speedy recovery to bounce back
• Tamil Nadu and Andhra Pradesh is still guided by the local
requirements and overall resurgence is visible in both residential
and commercial property markets
• The overall capitalization value in the markets lies with Punjab,
Gujarat, Rajasthan, Uttar Pradesh and Orissa
• Unlike the previous season where investors were the key drivers of
the market, this year the trend shifted towards the actual buyers or
end users
28.
29. • On an average the market is
expected to witness some 1800 in-
organic visits per day for various
residential property searches across
India. This sums up to be around
6,57,000 visits in a year
• Overall in-organic online sales
contribution for the market will be
around 70 Million sq. ft. area
(Capitalization value)
• Major market gainers will be
Maharashtra, Tamil Nadu, Andhra
Pradesh, Telangana and Karnataka
• Delhi/NCR will see a boost in the
second half of the year with various
offers and schemes
• On an average the market is
expected to witness some 600 in-
organic visits per day for various
commercial property searches across
India. This sums up to be around
2,19,000 visits in a year
• Overall in-organic online sales
contribution for the market will be
around 15 Million sq. ft. area
(Capitalization value)
• Major market gainers will be
Maharashtra, Karnataka, Tamil Nadu
and Noida / Greater Noida
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