Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.

1. Why Brands are Adopting a Digital
Newsroom Approach to Content

2. Brands are no longer restricted
to advertising next to what we
read – they can be the media

3. The public wants to see how your product or service fits
into their lifestyle – not just the features of your product

5. Adidas is adopting
this strategy to make
their brands more
relevant online in
order to propel
demand.
Nike and Puma have
also implemented
this approach.

6. If you publish great content it can
attract the media too

7. A Good Newsroom Needs:
More than text press
releases
Great original material
Content that the media
and the public will value
Talent
Technology
Data/Analytics

8. You can build a visual newsroom in Wordpress
– but you will need a good programmer who
can make it look like a newsroom.

9. Can A Small Business Create a Digital Newsroom?
Be smart with
technology
– Hosted newsroom
with visual features
– Train your team to
curate industry news
and create original
content

10. FEATURES:
Easy to use content
management system.
Images and video.
Social sharing options.
News feeds.
Tags.
Search function.
Great content.

11. Track and adjust content using a
digital dashboard

12. Results
• More traffic
• More engagement
• More conversion
• More media coverage
• More online visibility

13. Want to know more?
http://press-feed.com
http://www.meritusdigital.com
Call 626 793 4911 for a demo