2. Contents
Escalators, Travelators and Arches Media
• Media Overview.
Malls Target Audience•
• Distribution and Coverage.
• Shopping Malls Listing
• Photo Gallery
Rate Card 2011•
Production Specifications•
3. Escalator Media Overview
Escalators ,Travelators and Arches are impactful and
cost
efficient media opportunities that enable messages to be displayed
on extremely high visible area within the mall.
They offer the best chance to communicate with consumers when
they're in a buying mindset.
Benefits of Escalators, Travelators & Arches Media:• Ensure high OTS considering shopping malls importance in KSA as a
major entertainment.
• Provide intensity and repetitive exposure considering the average time
span spent in Mall per visit.
• Reach of quality demographic in key neighborhoods within a leisure
environment.
• Reinforce the memorability of advertising campaign’s media mix.
• Reach mall shoppers when they are poised to purchase and provide
the last impression before a purchase is made.
• Optimize synergy with other mall media thus creating a real “buzz” and
high impact with shoppers
4. Escalator Media Overview
Today’s Malls offer more than an advertising opportunity, they represent a
destination where marketers can enhance the brand experience and influence
consumer perceptions.
Some Facts about Shopping Malls
Based on research on consumer behavior and purchase pattern of In Mall visitors:
• 70% of all consumer purchases take place in malls.
• 80% of all mall visitors make a purchase
• The average spending/capita is 266 SAR.
15. Standard Escalator (Glass Sides) Rate Card 2013
Madinah Al Alia Mall
Premium Shopping Malls
Gross Cost/Unit: 60,000 SR/Month
City
Standard Shopping Malls
Gross Cost: 50,000 SR/Month
Standard Escalator Production Cost/Unit: 6,000 SAR
Red Sea Mall Jeddah
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Kingdom Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Jeddah Al Jamea Plaza
Madinah Al Manar Mall
Abha Aseer Mall
16. Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013
Madinah Al Alia Mall
Premium Shopping Malls
_
Gross Cost: 75,000 SR/Month
City
Standard Shopping Malls
_
Gross Cost: 60,000 SR/Month
Mega Escalator Production Cost/Unit: 12,000 SAR
Al Andalus Mall Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Roshan Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Riyadh Gallery Riyadh
Riyadh Remal Mall
Riyadh Aziziah Mall
Khobar Al Othaim Mall
Khobar Dareen Mall
Khobar Jarir Mall
Madinah Al Manar Mall
Abha Aseer Mall
17. Arches Rate Card 2013
Shopping Malls City
Red Sea Mall Jeddah
Roshan Mall Jeddah
Al Andalus Mall Jeddah
Al Jamea Plaza Jeddah
Central Park Jeddah
Flamingo Mall Jeddah
Panorama Mall Riyadh
Al Hayat Mall Riyadh
Remal Mall Riyadh
Aziziah Mall Riyadh
Dareen Mall Khobar
Othaim Mall Khobar
Al Manar Mall Al Madinah
Al Alia Mall Al Madinah
Al Aseer Mall Abha
Gross Cost/Unit: 30,000 SAR/Month – Production Cost: 5,000 SAR/Unit
