Targeting enterprise Fortune 1000 accounts can be like running through a maze. Here are some tips for selling into the Fortune 1000!

1. Top 10 Guide:
Selling Into
Fortune 1000
Accounts
By SalesQuest, Home of CRUSH
www.salesquest.com

2. #1 Efficiently Qualify
Prospects
Understand who
you’re calling and
that you’ve done
your homework!
You’ll sound much
more knowledgeable
and confident.

3. #2 Getting Past The
Gatekeeper
Gatekeepers are very knowledgeable in understanding what the
company needs. Give them your elevator pitch like you would
the decision maker.

4. #3 Increase Call
Back Rates
Leave very personalized messages. Humans are very driven by
curiosity, leave a message with intriguing or interesting
questions to receive a call back.

5. #4 Pick The Right Target
Prospects
Use customer data, do
research, competitive
displacement and revenue
year-over-year to find
quality prospects. Don’t
waste your time on
companies with no buying
power!

6. #5 What’s In It For Me?
This is what your target
prospect is thinking the whole
time you’re talking. Have a
relevant message to start off
with to get their attention right
away.

7. #6 Brand Name
Recognition
Is your brand
name not
strong
enough yet to
get attention?
Use
customers
and partner
brand names
to build
confidence
and trust.

8. #7 Think Quantity,
Not Quality
Relevant
messaging,
although takes
longer, will get a
much higher ROI!

9. #8 Social Selling
Use all the information available in social media to
personalize your messaging and connect with decision
makers, prospects and target accounts

10. #9 Run an Effective
“Door Opener” Campaign
Be creative! Captures someone’s attention by thinking outside
the box and open doors to opportunities.

11. #10 Qualify! Qualify!
Qualify!
This has already been said, but needs to be emphasized. Don’t
waste time! You’ll never succeed if you don’t do your research
and make sure you’re going after qualified leads and targets!

12. For more information about
Selling into the Fortune 1000
check out our free 13-page guide:
www.salesquest.com/resources/selling-into-the-
fortune-1000/