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Creative Resource Group Ideas & Inspiration
1.
2. A premier manufacturer of heat exchangers
requested unique and creative ideas to
market themselves to prospects.
The Mug has a black wrap with the company logo. As hot liquids are
added to the mug, the black fades away to reveal a full color image of the
company’s featured product. This was chosen for uniqueness, as well as
the fact of the heat reaction relationship shared by the company’s product.
Magic Can a puzzle in the shape of a heat transfer unit
that manipulated into several different designs, revealing
product pictures, contact information and a calendar.
Custom Stress Toy in the shape of a heat
transfer unit.
3.
4. A rapidly growing workout and nutrition
franchise requests a strategic plan with trendy
upscale products for their members.
Gym Bag which is branded in every detail, from the branded pull tags to
the custom pattern screened onto the bags material.
Water Bottles were created to be a constant companion. Not just for
workouts, the stylish designs were meant to be seen at home and office as well.
A Strategic Plan for growing the brand through merchandise was proposed.
One aspect, was to award members for different achievement with medallions.
The medallions would symbolize the members commitment to the lifestyle.
5.
6. A large food corporation needed ideas for
their annual employee Christmas gift. The
gift needs to be fun, unique and celebrate
the companies 50 th anniversary.
Picnic Blanket with the distinctive look of a Swiss Cake Roll.
Cup Cake Snuggie looks like a giant cupcake on your couch. Packaged
in a cup cake box with a holiday message.
Wall Clock fun retro design desplays the
customers product over the last 50 years.
Lunch Box with over the top retro graphics
which celebrate the companies 50 anniversary.
7.
8. An international hydraulics manufacturer, wanted
to attract more potential employees at career
fairs. They wanted to target college graduates and
needed a different way to promote their brand.
A Total Booth Experience was created with a unique backdrop with blue
graphics which showcased Sauer Danfoss products and slogan of Heavy Duty teamwork.
front back
Do you
At the booth, Sauer Danfoss staff wore shirts that ask “Do you engineer well with others?”
engineer
The question immediately engaged students with the company’s with others? teamwork.
well
focus on
To create an initial buzz before the front back
event, company interns wore shirts Do you
with “Intern, don’t act like you’re not engineer
well with others?
impressed,” imprinted on them. This
was used to grab attention and relate
with the college audience.
front back
9.
10. International brewery needed promotional
products ideas for their distributors.
Bear Theme these products were a play off of the customers current
marketing campaign.
Hockey Stool the customer supplied a sketch, this mock-up was
created and manufacturer was tracked down.
Table Tent is a dry erase material with the bottom made into a hockey
net. Tavern patrons used bottle caps to shoot into the goal.
Dashboard Dancing Ice Fisher is a play off of a
vintage dashboard hula girls. An advertising campaign
was designed around the dolls encouraging people to
take photos of the doll at different events and locations
and sharing them through social media.
11.
12. A large oil company wanted a gift that would
promote their company and also educate
customers about the history of their brand.
A Custom Property Trading Game has players driving around the
country visiting the companies points of interest, as well as purchasing
their assets. It was designed with great attention to detail from the custom
branded tokens to the fun and engaging game play.
To display the companies history the property cards have trivia questions
on the back which educate the player on the
history of the company and its many brands.
13.
14. A large banking organization needed a
memorable way to send their RFP's to
prospects in various industries.
Retail Clothing Accounts were sent boxes which were imprinted
to look like dress shirts. When the box was opened it looked as though
the arms were open to embrace you.
Recycled Box and Trash Bag was designed as a general purpose box
for many different industries. The box was imprinted with the line, "Please
consider the environment while disposing of all other RFP’s."
Retail Appliance Accounts were went a box designed
to look like a refrigerator. The box also had a cardboard
outer sleeved that looked like a refrigerator box.
15.
16. The content shown is the intellectual property of Newton Manufacturing Company. The tradmarks shown on the
products displayed may be speculative in nature and not endorsed by or produced by the owners of the artwork.