Keynote presentation Dreamforce to You, Copenhagen, 11th of November 2015.

1. Get ready for a new kind of
Customer Success
Michael Zink
Vice President

2. Cloud Computing Pioneer
New Technology Model
New Business Model
New Philanthropic Model
1960s
Mainframe
1980s
Client/Server Cloud
Today

3. Subtitle text
APIs
Flexible, Scalable, Metadata Platform
Workflow
Data &
Objects
IdentityAnalyticsCollaborationMobile UI
2,700+ Partner Apps
Largest Enterprise Ecosystem
Cloud
Mobile
Social
Data Science
Trusted Multitenant Cloud
Fast App Dev & Customization
Common data model, workflows, and collaboration. Built for desktop and
mobile.
Everything is Powered by the Salesforce Platform
AnalyticsCommunityMarketingServiceSales AppsComplete CRM

4. SF 1 Mobile slide
Subtitle text
The Customer Platform to Sell from Anywhere
Sell from any mobile device
2,000+ AppExchange apps
Build custom mobile apps
Customized for you

5. Analytic slide
Subtitle text
Get Answers at the Speed of
Thought
Any Sales Rep Engages Data Mobile Access to KPIs Insight into Any Data
Manage & Grow Pipeline Sales Coaching & Performance Forecast with Accuracy

6. Subtitle text
Four Things that Matter
Sales Rep Productivity Customer Experience
Customer Insights Innovation

7. Innovation Speakers
10:30am - 4:30pm
9:00am - 10:00am
Travis Kalanick
Uber
Main Keynote
1:00pm - 3:00pm
Keynote
5:00pm - 6:00pm
Mindfulness Day
10:00am - 1:00pm
Marc & Parker Q&A
2:00pm - 3:00pm
Tuesday Wednesday Friday
Satya Nadella
Microsoft
Marc Benioff
& Friends
Josh Tetrick
Hampton Creek
Rick Welts
Golden State Warriors
Will Marshall
Planet Labs
Welcome to
10M+
Online
Viewers
400+
Partner
Exhibitors
170K+
Registrants
1,600+
Sessions
8 Industry Keynotes
Goldie
Hawn
Jack
Kornfield
Tara
Brach
Donna
Karan
Padmasree
Warrior
11:00am - 12:00pm
Meng
Tan
Larry Brilliant
15
Marc Benioff
Larry Baer
San Francisco Giants
Women’s
Leadership Keynote
5:00pm - 6:00pm
Susan Wojcicki
Thursday
Product Keynotes
Jessica Alba
VIP performance
with John Legend
Dreamfest &
UCSF Benefit
7:00pm - 11:00pm
Gayle King
Aaron
Levie
Box
Adrian
Grenier
Actor
& Entrepreneur
Emily
Chang
Bloomberg

8. Salesforce & Microsoft Partnership
+
Salesforce1 for Office
Salesforce integration with SharePoint
and OneDrive for Business
Salesforce and Windows 10 integration
Salesforce Wave, PowerBI, and
Excel Integration
Salesforce for Office

9. Patrik Himmelsfärd
Solution Engineer.
Torben Markussen
Director Solution Engineering.
#DF2U

10. Future Looking Statements
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the
forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with
completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment,
our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent
fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

12. 4th Largest Software Company in the World in 2016
2013 • 2014 • 2015 2008 • 2009 • 2010
2011 • 2012 • 2013
2014 • 2015
2011 • 2012
2013 • 2014
2015
Most
innovative
companies in
the world
4th largest software company based on analyst consensus
revenue for FY2017. Salesforce fiscal 2016 guidance provided
August 20th, 2015: “revenue for the company’s full fiscal year
2016 is projected to be approximately $6.60B to $6.625B.”
$6.62BFY16 revenue guidance
20KFY16 employees

13. Billions
connected things
Trillions
of customer interactions
MillionsThousands
IoT
Data
Science
Social
Mobile
CloudThe Connected World
Everything and everyone is connected
LAN/WAN
Client
Server
SNA
Mainframe
Terminal

14. Get Ready for a New Kind of Customer Success
Dev
Syst
Co
Ad
M ISV
IoTIoT
1 to 1 customer
relationships
Write once, run
great everywhere
World’s largest
enterprise ecosystem

15. NEW
IoT Cloud
Connect to everything
Massive scale
Real-time
Powered by Thunder

16. How the IoT Cloud Works
Capture
customer IoT events1 Trigger
1 to 1 real time rules2 Engage
customers 1 to 13
Salesforce IoT Cloud
Powered by Thunder
Salesforce Apps
Sales, Service, Marketing,
Communities
Internet of Things Events
Sensors, connected products, smartphones
Enhanced customer profiles
IoTIoT

17. The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel

18. Sales Cloud
#1 Sales application
Lightning Experience | New
Sell faster as a team
Sales Wave Analytics | New
Sell smarter on any device
Sales Platform & Ecosystem
Sell the way you want

19. The Sales Cloud has
never been smarter
Connected CRM & Email
All your data in context
Proactive & Intelligent
Smart notifications, dynamic scheduling
Connects to Salesforce1
Seamlessly keep your pipeline up-to-date
Download today
Connects to
Sales Cloud
NEW
Jamie Wu
opened your
email: “Revised
Acme proposal”
SalesforceIQ
for Sales Cloud

20. The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel

21. #1 Customer service platform
Service Cloud
Lightning Service Console | New
Empower agents with speed
Service for Apps | New
Personal, in-context support
Service Wave Analytics | New
Smarter service, instant insights

22. The Salesforce Customer Success Platform in Action
American Express
CommunityMarketingService AppsAnalytics
Sales
Intuit Mattel

23. Marketing Cloud
#1 Marketing application
1 to 1 customer journeys
Connect every interaction
Precision marketing
Predict and personalize content
Every channel, every device
Email, mobile, social, ads & web

25. Agenda
08:00 - 08:30 Registration and Breakfast
08:45 - 10:15 Keynote
10:15 - 10:45 Coffee
KEYNOTE ROOM BREAKOUT ROOM
10:45 - 11:45 Business Digitalization The Power of the Platform
11:45 Lunch

26. thank y u