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Qr code presentation

  1. 1. Understanding The QR Code
  2. 2. This…
  3. 3. …Is NOT This!
  4. 4. …or This! U P C B A R C O D E
  5. 5. Typical Information encoded into a QR Code • URL • Plain Text • SMS (text message)
  6. 6. You will need a Smartphone* with an ADJUSTABLE FOCUSING Camera and a barcode scanning app. An app which allows you to use your LED flash light is GREAT to get a better read of the code. Most apps can scan UPC codes and QR Codes which comes in handy if you want to look up reviews for products when you are in the store (UPC). * Smartphone is iPhone, Android, Blackberry and Windows 7 Phone
  7. 7. Where are QR Codes Found?
  8. 8. W E A R A B L E
  9. 9. R E TA I L / C ATA LO G
  10. 10. M a g a z i n e a n d M a g a z i n e A d s
  11. 11. D R I V E BY S TO R E F R O N T
  12. 12. Outside Inside T R A N S P O R TAT I O N A P P L I C AT I O N S
  13. 13. MEDIUM TOAST ITALY Watch This Barrel Being Made WINEINDUSTRY
  14. 14. What Would happen if you were able to add a link to a wine Sommelier at point of purchase? Would you sell more wine if the consumer were better able to make and informed decision? What if that code took you to a video of the grapes in the bottle being picked on a sunset evening and people enjoying the wine? Would experiencing the wine visually help you sell the product?
  15. 15. Consider that in 1994 book style boxes were the deciding factor in over 44% of the point of purchase transactions at retail stores because of the added selling information. Information helps SELL
  16. 16. Interview with the author or additional content to sell the book at Point of Purchase
  17. 17. QR Codes can simplify data entry – instant addition to phone book at networking events. Or link to an experiential video of the product or a user testimonial … or …or BUSINESS CARDS
  18. 18. Q R C o d e s t r a v e l w e l l … * T r a n s l a t i o n : S e n d m o r e c o l d M a r g a r i t a s !
  19. 19. How Can You Use Them?
  20. 20. Promotions – wearable or sticker or…
  21. 21. N e t w o r k i n g N a m e B a d g e TINA YEARSLEY A B C L A N D S E L L E R S
  22. 22. What about a networking event where there was clues built into the codes and you had to meet each person to put the clues together?
  23. 23. P r o m o t i o n s M e s s a g i n g C o m m u n i t y E m e r g e n c y I n f o r m a t i o n P u b l i c I n t e r e s t / P r o t e s t P o l i t i c s S o c i a l A w a r e n e s s E n t e r t a i n m e n t INSTANTLY AND TIMELY
  24. 24. How do YOU Make Them?
  25. 25. Generate QR Codes on your phone and share information with other phones. Many apps allow you to turn a contact in your phone book into a QR code so you can instantly share that with someone who has a scan app. No more –”let me send you his/her contact info when I get back”.
  26. 26. Fill In Field s To Create Code
  27. 27. Simple! Now just right click and copy or copy URL to embed in website!
  28. 28. Can put on web pages or print media Can get to information at point of decision Simplifies information transfer – NOW! Makes instant use of video or other multimedia information on phones and tablets. Simple – easy to use – gaining more acceptance – getting more visibility. Still “cool” Free Summary Why use this technology?
  29. 29. w w w . g r e g h o l s e n . c o m
  30. 30. A l l T r a d e m a r k s a r e o f t h e r e s p e c t i v e o w n e r s .