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Social Media : The Future of PR

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Sally Falkow
Sally Falkow

A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.

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The Future of PR Why every PR graduate needs to learn social media
Sally Falkow APR ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Future of PR – 2010 edition Bulldog Reporter
PRSA Counselors Academy ,[object Object],[object Object],[object Object],[object Object]
State of Social Media Marketing
Top Ten Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A More Strategic Sequence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Trends ,[object Object],[object Object],[object Object],[object Object]
What You Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do I Get Started? ,[object Object]
Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start by Listening ,[object Object],[object Object],[object Object]
Establish Share of Voice ,[object Object],[object Object]
1. Share Of Voice + 2. Share Of Mind 3. Share Of Conversation Topic is Anti-aging
Content Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals, Baselines and Benchmarks
Find Communities & Bloggers
Identify the Influencers
Find Communities and Identify Influencers 600 Beauty Bloggers (US only) 26 in Head 106 in Magic Middle 460 in Long Tail Top 60 Map
Develop Your Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Technographics
Growing by Leaps and Bounds
Analyze Your Customers
Pick the Right Channels ,[object Object],[object Object],[object Object]
Pick the Right Tools/Platforms ,[object Object],[object Object],[object Object]
Syndicate the Content ,[object Object]
Socialize the Content
Content Sparks Conversations ,[object Object],[object Object],[object Object],[object Object]
Engaging People ,[object Object],[object Object],[object Object]
What Is Engagement? ,[object Object],[object Object],[object Object],[object Object]
What Shows Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Entrepreneur Hot 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inc 500 ,[object Object],[object Object],[object Object],[object Object]
Fortune 100 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CMO Engagement Gap ,[object Object]
Key Measurement ,[object Object],[object Object]
Focus on the Bottom Line ,[object Object],[object Object],[object Object],[object Object]
New Measure of ROI: Engagement ,[object Object],[object Object],[object Object],[object Object]
Engagement: The Lifebelt ,[object Object],[object Object],[object Object]
What is the Bottom Line? ,[object Object],[object Object],[object Object]
 
 
 
Skin MD Natural Case Study
Situation ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Customer Education
 
 
 
 
 
 
 
 
 
You Tube Videos
 
 
Payoff ,[object Object],[object Object],[object Object],[object Object],[object Object]
@sallyfalkow www.twitter.com/sallyfalkow
http://www.infocomgroup.net/prtrends
Resources ,[object Object],[object Object],[object Object],[object Object]

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