What Digital Journalists Need and Want
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More people are getting their news online and journalists are looking for digital assets with releases. Find out what they need and how PR people can provide that in a social media newsroom.
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What Digital Journalists Need and Want
- 1. What Do Digital Journalists Need and Want? Rethink Your Media Strategy
- 3. State of the Media For the first time more people said they got news from the web than newspapers
- 4. State of the Media 2011 Larger national online-only news organizations focused more on aggregation than original reporting
- 5. Media Sites Using Video Web Influencers Survey 2011
- 6. TV Websites Using Video Other Than News Casts
- 7. Opportunity The percentage of TV stations using video separate from their newscasts has increased by 12% in the last year alone. The web can be a backdoor pitch opportunity to get your story covered.
- 8. Media Sites Using Outside Video
- 9. Opportunity There has been a 38% increase in the use of outside video by web influencers since 2009. Create a video or series and distribute it across multiple web media platforms
- 10. What Kind of Video Do You Want?
- 11. Opportunity Surprisingly, the demand is highest for completed videos
- 12. How Do You Prefer to Receive Outside Video?
- 13. Opportunity Provide web media with a unique URL featuring your video. Embed codes also allow for easy tracking of video views Provide the embed code so a journalist or blogger can quickly and easily put your video on their website
- 15. Media Sites Using Branded Content
- 16. Opportunity Nearly half of web media surveyed reported that they feature paid content on their site Magazine sites were most active in both advertising and brand integration; which is no surprise given their historical success with advertorials. Integrating earned media content with paid placement will be a growing trend
- 17. Assets Wanted with a Release Links to Relevant Info 91% Images 88% RSS feeds 51% Video 35% Embed Codes 31% Image Player 25%
- 18. Opportunity 79% of journalists say including an image they can easily use significantly increases the chance of a release being picked up
- 20. It’s vital to have a social hub on your website Source: Altimeter Group
- 22. While news search was the one factor that impacted the news industry in the last decade, sharing news content will be the game-changer in the next decade Pew State of the Media Yet only a handful of companies connect their social content to their newsroom (32%) and even less make it possible for visitors to share that content with others. (11%)
- 23. Connect, Share and Feed
- 24. Multi Media Gallery
- 25. Press Contacts
- 26. Tag All Content
- 27. Aggregate Discussion on the Site
- 28. News and Media Coverage
- 29. Social Media Release Format
- 33. Analytics
- 34. Analytics
- 35. News Drives Traffic to Your Main Website
- 36. Results Winston Salem CVB in North Carolina has been using the social media newsroom for just over a year now. "We are delighted with our results – since we started using the PRESSfeed social media newsroom we’ve gained media coverage that has not only created positive exposure for our destination, but has helped increase visitation to our industry partners as well." Casey Hough Marketing and Media Manager Visit Winston-Salem
Notas del editor
- It is vital to have your corporate news content on sites like Facebook, Twitter and YouTube, bit it’s just as important to have a hub on your own website that integrates on your corporate news and social content. This framework for integrating social content into a corporate website was developed by Jeremiah Owyang, a leading social media researcher and analyst with the Altimeter Group. It shows the steps companies can take to move their website from no social integration to seamless integration.
- The next most important features are icons to share the content and news feeds that send your content into the social web.
- The recent report from Forbes and Google on video consumption by C-Suite Executives underlines just how important video material has become. It is essential to include video with your news content today. A multimedia gallery on your newsroom, with social sharing features and embed codes, makes this a valuable feature that can increase your chances of media and blog coverage.
- One of the most common complaints from journalists is how difficult it is You can add your press contacts easily and keep them up to date.
- One of the elements requested by journalists today is that you should tag your news content so it is easy to find online. The PRESSfeed newsroom provides a field to tag all content.
- Level five of the social integration ladder is where you aggregate your social content on your website so that the real-time conversation about your brand is right there on the neswroom.
- In the centre column of the newsroom you can add news releases and media coverage and feed this content out to the social web.
- Journalists have requested that news should be formatted for ease of use. They want the releases to be constructed in sections, starting with core news facts
- Bloggers and journalists appreciate the addition of images with a story., If you provide them with the source for that image, it makes it so much easier fo them grab the image and use it in a story or blog post.
- Adding video to your news content can exponentially increase the impact. More than 75% of C-Suite Executives watch work-related corporate video online on a business-related website at least weekly. 65% of C-suite Executives report visiting a vendor’s website after watching their online video.
- The other sections of the social media release format are quotes and an about section for the company information. The pressfeed social media newsroom has all the elements needed to move your website up to
- Each newsroom has Google Analytics so you can see which social sites are sending traffic to your newsroom, and evaluate where your social efforts are paying off.
- You can track which content is getting results. We will soon have expanded analytics that will track and score the effectiveness of your social content
- You can track which content is getting results. We will soon have expanded analytics that will track and score the effectiveness of your social content
- And those are the features of the social media newsroom. To find out how easy it is to add content to the newsroom, watch the next video.