How to build your personal brand on Linkedin - Presentation for Workfest Mumsnet
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Presentation on how Linkedin can help mums get back into work after time out.
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How to build your personal brand on Linkedin - Presentation for Workfest Mumsnet
- 1. Sally Keane Head of sales Marketing Solutions UK LinkedIn Build a great LinkedIn profile and build your professional brand
- 2. 2
- 4. 4 How can LinkedIn help you?
- 5. 5 Members 350M Members per second >2 New Monthly unique visitors 93M Growing global network
- 6. 6 LinkedIn helps its members CONNECT STAY INFORMED GET HIRED
- 7. 7 CONNECT with your professional world
- 8. Build a great profile 8
- 9. Add a professional photo 1 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 9
- 10. Write an attention- grabbing headline 2 Explain what it is you do Show your passion and value 10
- 11. Draft a compelling summary 3 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords 11
- 12. Detail your past work experience 4 More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 12
- 13. 5 Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 13
- 14. Add skills and get endorsed for them 6 Include a mix of high level and niche skills 14
- 15. Include Volunteer Experiences & Causes 7 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 15
- 16. 16 STAY INFORMED Build your professional brand
- 17. 17 Then (2008) Connect & Communicate Now (2015) Create, Engage & Consume
- 18. More engagement with content vs. jobs 7x Content Jobs 18
- 19. The most relevant professional news and knowledge Pulse Influencers & Publishing GroupsSlideShare 19
- 20. 20 Tell visual stories with SlideShare Increase search findability
- 21. 21 Find and join Groups Participate in discussions related to your industry
- 22. 22 Follow the companies that your interested in Get Job updates & industry trends from the companies that matter
- 23. 23 Build your knowledge Discover content that matters to you
- 24. 24 Gain insights from top industry leaders
- 25. Helping you grow and engage your network 25 Sharing updates vs. publishing posts Share links, articles, images, quotes or anything else your followers might be interested in Deeply explore topics that matter to you, then watch the comments to see your impact UPDATES PUBLISHING
- 26. Be known for what you know Strengthen your reputation and grow your reach 26
- 27. 27
- 29. 29 Jessica Ratty
- 30. 30
- 31. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.
Notas del editor
- Hi I want to start and introduce myself my name is sally keane I am head of sales uk at LinkedIn. Inspiring stuff hey ?Why am I here talking to you? Well what was my dream – my dream was firstly to be a journalist then as I worked my way up through my career and eneded up in Media I realised that this was actually my real dream – to be a mummy. But more importantly I also wanted to return to work I had worked to get to where I was having spent 14 years in media and I wasn’t going to give it up and don’t see why any of us should.
- Our overall value proposition
- Our value propositions for members – three ways that LinkedIn helps its members
- An ideal starting point for connecting with your professional world is building a great profile on LinkedIn
- Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
- Your profile is the front page of your story. The headline is a great way to show your value and passion in one quick line. Inspire the viewer to read more.
- Adding a summary of 40 words or more makes your profile more likely to turn up in a future employer’s search. A good tip is to ensure your summary includes keywords featured in desirable job descriptions for your field. Describe your experience and tell the world why you work in your chosen career. Avoid buzzwords (examples: strategic, team player, creative) and focus on your career accomplishments.
- It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
- Illustrate your unique professional story and achievements by adding visuals such pictures, compelling videos, links to news stories and innovative presentations to your experience section.
- Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific. Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
- Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
- The usage of our platform has dramatically shifted and content now gets 7x more engagement than jobs on LinkedIn. Today, we are the definitive platform for professionals to gain and share content and insights.
- There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these. SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss Pulse – Consume content on the topics that interest you. Influencers – Follow industry influencers We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
- Upload your latest presentations to SlideShare to share your perspective and key information with other professionals worldwide
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
- Look for groups relating to your industry, function, and career interest –– then join a few to stay up to date on trending topics and news. Build a solid professional reputation by sharing your ideas and commenting on others’ posts and providing advice where appropriate.
- Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
- Used Linkedin to start her own business then worked her way up to running comms for Crowdfunder. Jess continues to use LinkedIn to connect with prospective customers.