1. Sam Beal & Associates ©2013
Business Intelligence
Inbound Marketing
High Technology
Sam Beal & Associates

2. Sam Beal & Associates ©2013
What is Inbound Marketing?
Customers reaching out to you
Better ROI than outbound
Success is a function of:
Website effectiveness
Content – on your site and on the web
Conversations on the web i.e. social

3. Sam Beal & Associates ©2013

4. Sam Beal & Associates ©2013
Landing Page Quality
Rich Content
Conversion methods
Search
The Funnel

5. Sam Beal & Associates ©2013
Search Matters
Organic search is ~free
Engineers use search
Your products & services must be on page 1
And must be near the top to be clicked

6. Sam Beal & Associates ©2013

7. Sam Beal & Associates ©2013
Search Matters
Search Engine Results Page - SERP
Where do your products rank
Where do your keywords rank
Search engines filter (bias) results
Search history, IP, social activity, etc.
Use tools to unbias results

8. Sam Beal & Associates ©2013
SERP Analysis
Keywords
Ranking
#1 on page

9. Sam Beal & Associates ©2013
How do you improve SERPs
Search Engine Optimization
Quality Content
and/or
Outbound Marketing with SEM
Search Engine Marketing