The email templates that Outreach used in our first Agoge Sequence emails. Inspiration for sales development content writing. Original Article: https://www.linkedin.com/pulse/writing-copy-closers-blueprint-2x-response-rates-sam-nelson/

1. The Agoge Sequence
UNCUT AND OUT OF CONTROL!
Sam Nelson

5. Hi {{first_name}},
I saw on your LinkedIn that {{! ENTER RELEVANT DETAIL FROM LI PROFILE THAT SHOWS YOU DID RESEARCH}} and I
would love to help you {{!INSERT VALUE POINT HERE}}
We can get your team selling more. Outreach is a sales engagement platform that automates the non-selling activity that
keeps your team from hitting their number. Based on what I understand about {{company}}, you would see an extremely high
ROI from Outreach...
We need to meet!
I have time {{weekdays_from_now 1}} or {{weekdays_from_now 2}} pretty much all day. When works for you?
Thanks in advance,
{{sender.first_name}}

7. First reply:
Any thoughts?
(literally the reply email is just those two words)
Second reply:
Hi {{first_name}},
Making sure my last note reached your inbox. I know things can get lost and I wanted to get back on your radar.
When can I get a few minutes on your calendar to talk?
Thanks,
{{sender.first_name}}

9. Hey {{first_name}},
Noticed your experience in sales management roles and given our customers in your space you will find this relevant.
Outreach is a sales engagement platform that streamlines workflow so your team is more efficient, effective and productive.
Frank Lusko, the EVP of Sales and Marketing at CWPS said, "With Outreach we were able to create the process that
addressed the challenge of getting the activities and metrics we need to achieve as a business in order to drive the top of
the funnel."
{{first_name}}, I’m willing to bet your team would get similar results. Let’s find out. How does your calendar look
{{weekdays_from_now 2}} or {{weekdays_from_now 3}} for a chat?
Best,
{{sender.first_name}}

11. First reply:
Any thoughts?
(literally the reply email is just those two words)
Second reply:
Hi {{first_name}},
Making sure my last note reached your inbox. I know things can get lost and I wanted to get back on your radar.
When can I get a few minutes on your calendar to talk?
Thanks,
{{sender.first_name}}

13. Hey {{first_name}},
I'm pretty new here and I'm trying to figure out why I haven't been able to get a hold of you. {{account.name}} was
identified as a company that would get an extremely high ROI from Outreach and I'm trying to find out where I went wrong.
We're both in sales here and I'm sure you've been in a similar situation where you've done everything possible and still can
get the attention of a high-priority prospect.
For my own growth as a salesperson, would you be so kind as to just tell me why you have not responded?
Thanks for any help
{{sender.first_name}}

14. {{first_name}}
I don't want to be rude but I have been reaching out for weeks and this is starting to feel like a one-way conversation.
I've researched you and your company, I've called you 6 times, I've left messages, InMails...everything in my power. I
KNOW Outreach can be a game changer for {{account.name}}.
Even if you don't have time for a demo, can we at least chat so you can see why I'm being so persistent?
{{sender.first_name}}

15. Happy Hunting!
Sam Nelson
https://www.linkedin.com/in/realsamnelson/