How Media and Entertainment Companies Succeed with there Digital Transformation!
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How Media and Entertainment Companies Succeed with there Digital Transformation!
- 1. 1 Acquia « Digital Business Company » Cyril Reinhard, @cyrilCR
- 2. 2 BE AGILE : Digital World is going faster and faster… By PatrickSmithPhotography
- 3. 3 In 2020, 50 billions Of connected devices (Orange sources) By PatrickSmithPhotography The World change… BE AGILE : We are in connected world…
- 4. 4 BE MOBILE : Think Mobile First and build cross-canal experiences Flickr : By heαrtbreaker In 2014, most of Internet access come from Mobile devices
- 5. 5 Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor” +1.7b people are using Social Network BE SOCIAL : Users are your best brand Ambassadors ! Fantastic!
- 6. 6 77%+ of the Web sites are not using Personalization ! BE UNIQUE : People want to be the “one” !
- 7. 7 The Digital Business Engagement : 3C
- 8. 8 How we engage is crucial ! Emotion & Story Telling ! Source 2013 : Kanter Media POEM : Forrester Research Model
- 9. 9 User Generated Content SEO Email Analytics Marketing Automation Personalization Multi-channel Rich Media CRM CONTEN T COMMUNIT Y COMMER CE … so best digital experience combine content, community and Commerce...
- 10. 11 ... To create value throughout the user experience “TouchPoints” … the open source is for business, the most agile and flexible solution EvangelizeRetainConvertMeasureEngageAttract
- 11. 12 Acquia The Digital Business Company • Founded by Dries Buytaert, Drupal founder. • 4000+ customers • 450+ employees • 700+ partners • Worldwide presence • 220% 3 year CAGR
- 12. 13 Why companies consider Acquia+Drupal for their Digital plateform transformation 1. Enterprise CMS/WEM leader 2. + 2 500 000 enterprise sites 3. + 1 000 000 community members 4. + 25 000 active developers around the world 5. + 25 000 available modules 6. Adoption in 228 countries "Modularity and flexibility to monitor developments / uses of the Web and to adapt to complex business environments"
- 13. 14 Acquia, The Digital Business Platform We support enterprise to build exceptional solutions that : • Allow marketers to create content-rich, socially immersive, and hyper-personalized experiences • Allow developers to create higher quality sites faster • Allow technical teams to deliver digital-first reliably and securely, globally
- 14. 15 Acquia, The Digital Business Platform The digital business platform lives at the center of our customers digital strategy. The Digital Business Platform supports the full lifecycle - from ideation to creation - with technical solutions and services that accelerate digital business outcomes.
- 16. 17 Flexibility and Integration Drive Digital Competitive Advantage What are the main drivers for a new digital experience platform? 1. Limited flexibility 2. Total cost of ownership 3. Poor, inadequate functionality 4. Inability to quickly innovate Source: A commissioned study conducted by Forrester Consulting on behalf of Acquia, July 2012
- 17. 18 Continuous Delivery Cloud Digital Framework Digital Engagement Services Acquia, The Digital Business Platform
- 18. 19 Building a Digital Business Platform in your business environnent Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia Digital Business Plateform Measure & report
- 19. 20 In this world where everything is accelerating, where everything goes faster! Marketing and IT need Flexible Digital Business plateform
- 20. 21 In this world where everything is accelerating, where everything goes faster!
- 21. 22 Acquia help you for Digital Lifecycle Management build extend maintai n test launch & scale plan
- 22. 23 Acquia help you for Digital Lifecycle Management build extend testplan • Drupal expertise in design, development, and hosting • Software solutions • Development tools • Guidance and project management • Digital marketing solutions for site search, personalization, translation, and analytics • Quality assurance tools that monitor application and infrastructure • Expert performance, security, and site audits launch & scale maintain • Application assurance • Global 24x7x365 support • Cloud operations • Digital marketing tools • Launch preparation • Elastic cloud platform • Application assurance
- 23. 24 OPEN SOURC E Selected Drupal for more flexibility, better agility, integrate faster on a centralized platform
- 24. 25 UNIFIED Timex transformed their customer experience with a unified platform for Content, Community, and Commerce
- 25. 26 AGILE 300+ websites 60% reduction in cost 30% faster time to market
- 26. 27 300+ Warner Music Group artist websites, 3 site templates, total creative freedom
- 27. 28 10X Increased site visitors during Boston Marathon Bombings.
- 28. 29 MOBILE FIRST Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia
- 29. 30 Media Entertainment Public Sector Higher Ed Some Cutomer references
- 30. 31 High Tech Life Sciences Financial Services Others Some Cutomer references
Notas del editor
- Pour les marques, le but n’est plus simplement de transmettre un message, mais aussi d’instaurer un dialogue avec les consommateurs. En effet, le paysage médiatique numérique se fragmente en multiples plateformes et réseaux avec, au centre, un nouvel acteur : l’empowered consumer investi d’un pouvoir, celui d’impacter et de changer le monde des marques1. Ce modèle se recentre sur l’expérience vécue avec la marque (la Brand Experience) et s’étend en halo vers le partage (le fameux Shared Media) qui offre aujourd’hui la possibilité d’amener la marque au-delà des limites de la communication traditionnelle.
- The best digital experiences blur the lines between traditional categories. They combine content and community together to transform customer support, they seamlessly overlay commerce above rich content so that when you fall in love with that new track from Bruno Mars you can instantly buy it, download it to your devices, and get a discount on tickets to his next show. Or they bring rich content, social interaction, and commerce together to fundamentally change a business; like we’re seeing with Air BnB, or traditional manufacturers like Nike who have fundamentally changed their relationship with consumers. These digital experiences are woven into how a business works… the web is tied seamlessly into marketing activities, backend order processing and tracking, customer support and CRM. Every touch point you have – digital or otherwise, desktop or mobile or retail, is woven into how a business works.
- Throughout the customer life cycle the 3 pillars (3C : Content, Community, Commerce) are presente… To attract you need to create content, push the content on the corporate site and all the social-media , To engage you will build your “fan/ambassador” communauty and build social media strategy…. (FB, twitter, Instagram…) …etc And more importantly, all of this is aligned by the business to generate value throughout the customer lifecycle. The path to value is not just clear for digital experiences, whole organizations are beginning to align themselves around this!
- Etats-unis, Angleterre, France, Belgique, Allemagne, Suède, Hollande, Australie… etc France : 10 personnes et bureaux à Paris
- Really interesting and important point. One of the main reason of change (Digital transformation) is world digital world and usage (SoLoMo: Social, Mobile, Local) go too fast and the traditional software providers can’t follow the rythm of needed innovation (Roadmap and release constraint)e. Open Source model is the only way to be agile and quickly innovate. Drupal provides great flexibility and integration capabilities while leaving the Marketing all creative abilities
- Most of the time, Company already have several back-end solutions and need to integrate them through the Digital plateform (customer 360°) - Solution to manage all the brand assets (DAM : Digital Asset Management) Social media like Linkedin, FB, twitter, Pinterest…. Marketing tools, email automation tools, campaign… like MArketo CRM (Customer Relation Management) like Sales force Stream and API integration They need te build great digital user experiences on all the avalaible channel : paper, mail, mobile, tablet, sms, Social, TV, web… And the experience must be personalized, in the best world, each user must think he is unique ! To do that, you need to measue and analyse the user experience (touch point, duration, center of interest… Analytic tools, A/B testing, …) to be able to optimize the experience for him…
- Different use of this slide. 1- we can see how the digital is going faster and faster 2- we can explain how Drupal allow to the marketing to quickly innovate and integrate new « usage » (Dropbox, Twitter, FB, Pinterest Modules….) 3- and we can se the Drupal is growing in this Digital World…
- Different use of this slide. 1- we can see how the digital is going faster and faster 2- we can explain how Drupal allow to the marketing to quickly innovate and integrate new « usage » (Dropbox, Twitter, FB, Pinterest Modules….) 3- and we can se the Drupal is growing in this Digital World…
- Creating a digital experience to drive true brand engagement was a priority for Timex. It wanted its website to reflect a shopper’s passion for having the perfect watch. The watchmaker also wanted to make it easier to discover how a Timex watch looks and functions and to offer shoppers all sorts of ways to explore, navigate, and search the Timex catalog. Timex also wanted capabilities to easily add new product content when needed. “We’re not just selling watches on Timex.com, but supporting the sale of any Timex watch anywhere online,” said Cal Crouch, head of digital marketing and ecommerce. “We want to be the place where people can get the best Timex research and online experience possible.” Thanks to Drupal’s modular platform, Timex was able to have a new commerce site in six months. The watchmaker now has a flexible commerce platform that offers a content management workflow that best aligns with delivering an engaging shopping experience, and is in line with Timex’s continued international expansion.