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Social Media Strategy in 6 steps
- 1. social media, noun Websites and applications that enable users to create ands share content or to participate in social networking. Most companies should have a social media presence. You Want to have one You Need to have one But where should you start? Let’s run some tests.
- 2. Social Media explained using coffee. Look at my coffee! I’ve joined a circle of Barista’s. Here’s a hipster shot of my coffee. I have 10+ years of experience in coffee. Unboxing my new French Press! 10 ways to make coffee like a Barista! I’m drinking the best #coffee ever! #Starbucks
- 3. Let’s build the plan. Ask these questions. 1. We are the only ones who… 2. Are we ready to talk? 3. What are we going to say? Where? 4. What do we want to achieve? 5. How can we stand out? 6. Which platforms are our best fit?
- 4. 1. We are the only ones…
- 5. 2. Are we ready to talk? Are we ready to take some heat?
- 6. 3. What will become our content hub? If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video.
- 7. 4. What to expect?
- 9. 5. How can we stand out? 1.Add Value 2.Care 3.Ask your people what they want 4.Reply to Questions 5.Have a personality 6.Be Real 7.Know the trends 8.Think visual
- 10. 6. What is our best fit?
- 13. Worldwide, there are over 950 million Facebook users. In Europe, over 223 million people are on Facebook. Five new profiles are created every second. 83 Million profiles are fakes. (Source: Facebook) What this means for you: fFacebook is too big to ignore. Fake profiles: CNN
- 14. Age 25 to 34, at 29.7% of users, is the most common age demographic. Facebook users are 53% female and 47% male. (Source: Emarketer 2014) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.
- 15. On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.
- 16. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
- 17. Wereldbevolking, ouder dan 18 met toegang naar het internet.
- 20. Twitter best
- 22. LinkedIn best
- 24. Pinterest best
- 26. Instagram best
- 27. Let’s build the plan. Ask these questions. 1. We are the only ones who… 2. Are we ready to talk? 3. What are we going to say? Where? 4. What do we want to achieve? 5. How can we stand out? 6. Which platforms are our best fit?
- 28. 1. We are the only ones who… 2. Are we ready to talk? 3. What are we going to say? Where? 4. What do we want to achieve? 5. How can we stand out? 6. Which platforms are our best fit?
- 29. 1. We are the only ones who… 2. Are we ready to talk? 3. What are we going to say? Where? 4. What do we want to achieve? 5. How can we stand out? 6. Which platforms are our best fit?
Notas del editor
- BEST POST TIMES TOEVOEGEN
- J.P. Morgan Cancel's Q&A In 2013, with the financial crisis still stinging, the geniuses at J.P. Morgan decided to open up their Twitter account to questions that would be answered by the vice chairman the next day. After six hours of abuse by the Internet asking things like "Where do I send my resume? I'm smart and have very flexible morals" (by @sjshmo, now suspended!), the Q&A got canceled.
- In social media is er een term die ‘phoning it in’ heet. Je moet meer doen dan van tijd tot tijd je LinkedIn profiel aanpassen. Je hebt bronnen met rijke content nodig om uit te putten in je communicatie. Iets dat echte toegevoegde waarde biedt. Wat je ook kiest, maak er iemand verantwoordelijk voor, en maak het grondig, tijdloos, quotable en doorzoekbaar.
- Merendeel van de mensen die aan content beginnen gaan er vanuit dat het zo in elkaar zit. Ik heb goeie content gemaakt en de mensen gaan dat leuk vinden, iedereen gaat klikken. We gaan direct geld beginnen verdienen.
- Social media gaat om brand awareness, om een locale community te creeeren. Deel van een grotere strategie. Hier speelt ook google adwords in mee. Later hierover meer.
- https://www.socialfresh.com/8-simple-tips-that-can-help-you-stand-out-on-social-networks/
- 50% of 18-24 year-olds go on Facebook when they wake up. (Source: The Social Skinny) What this means for you: Facebook is important to these users, and potentially, if done correctly, so is the content you post on it.
- Average time spent per Facebook visit is 21 minutes. (Source: whishpond) What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
- Hootsuite is a social media management platform, and as such it lets you manage your social media channels; you can also use it to delegate tasks with other users, making it a great option for a team platform Buffer is a content publishing platform, letting you publish and schedule content to social networks. Hier korte demo.
- Demo hootsuite
- Demo Buffer