BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

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Learn how to forge relationships with influencers and build links without spending a penny. Packed with actionable takeaways for developing a killer link building campaign – from a blogger’s perspective!

Marketing

Sam Charles
Float Digital
How to Incentivise Bloggers
Without Buying Links

Learn how to forge
relationships with influencers
and build links without
spending a penny.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

Packed with actionable
takeaways for developing a
killer link building campaign.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

"I receive 50+ emails a day like
this, therefore I charge a fee of
£200 per post plus the iPad."
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

NOTHING NEW
HERE...
Flex my creative muscle.
Make some extra dollar.
Grow my GA knowledge.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

25-30OUTREACH
EMAILS A DAY
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

All these strategies
have been tried and
tested. First hand!
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

SOURCE BLOGGERS
WITH PRESS PAGES
AND CREATE
CONTENT ABOUT
THEM ON YOUR BLOG.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

OUTREACH AS USUAL
AND INCENTIVISE
BLOGGERS WITH EXTRA
CONTENT INSTEAD OF
MONEY.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

If you can't offer money,
then offer your time. It can
be far more valuable...
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

OFFER ADVICE OR
RESOURCES AND
SUPPORT BLOGGERS
TO IMPROVE THEIR
WEBSITE.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

RESOURCES FOR
BLOGGERS
SEO Consultant
Graphic Designer
Web Developer
Photographer
Lawyer
Accountant
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

CREATE AN EGO-BAIT
INFOGRAPHIC OF 30
OF THE BEST
BLOGGERS AND
SHARE IT WITH THEM.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

Nobody wants to host
infographics; they’re usually ugly,
generic and *surprisingly* readers
don’t engage with them.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

HOWEVERThere is one exception that
I’ve seen, and although it
was still ugly.. It worked.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

Offer this if the account
you are willing to
promote it on has less
followers than the
blogger has.
BUT PLEASE
DON'T...
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

Agree to promote the
content through newsletter
or social channels and then
go silent.
OH... AND PLEASE
PLAY FAIR
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

OUTREACH TIPS
(from the blogger community)
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

RULE #1: Never
pretend to be
somebody else!
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

RULE #2: Don't be
afraid to tell us
what you want.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

RULE #3: Keep
e-mails short and
to the point.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

WHAT WE’VE
LEARNED TODAY
Target bloggers with press pages.
Incentivise with content instead of money.
Offer website support to a blogger.
Create ego-bait infographics.
Play nice when it comes to outreach.
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

float-digital.com/brighton-seo-2017
HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

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BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

1. Sam Charles Float Digital How to Incentivise Bloggers Without Buying Links

2. Learn how to forge relationships with influencers and build links without spending a penny. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

3. Packed with actionable takeaways for developing a killer link building campaign. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

4. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

5. "I receive 50+ emails a day like this, therefore I charge a fee of £200 per post plus the iPad." HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

6. NOTHING NEW HERE... Flex my creative muscle. Make some extra dollar. Grow my GA knowledge. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

7. THINGS WENT QUITE WELL International press trips and awesome freebies. Brand collaborations money can't buy. Making money on the side. Develop my SEO knowledge. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

8. 25-30OUTREACH EMAILS A DAY HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

9. All these strategies have been tried and tested. First hand! HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

10. SOURCE BLOGGERS WITH PRESS PAGES AND CREATE CONTENT ABOUT THEM ON YOUR BLOG. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

11. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

12. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

13. OUTREACH AS USUAL AND INCENTIVISE BLOGGERS WITH EXTRA CONTENT INSTEAD OF MONEY. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

14. If you can't offer money, then offer your time. It can be far more valuable... HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

15. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

16. OFFER ADVICE OR RESOURCES AND SUPPORT BLOGGERS TO IMPROVE THEIR WEBSITE. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

17. RESOURCES FOR BLOGGERS SEO Consultant Graphic Designer Web Developer Photographer Lawyer Accountant HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

18. CREATE AN EGO-BAIT INFOGRAPHIC OF 30 OF THE BEST BLOGGERS AND SHARE IT WITH THEM. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

19. Nobody wants to host infographics; they’re usually ugly, generic and *surprisingly* readers don’t engage with them. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

20. HOWEVERThere is one exception that I’ve seen, and although it was still ugly.. It worked. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

21. PROMOTE THEIR CONTENT ON YOUR BRAND SOCIAL CHANNELS OR COMPANY NEWSLETTERS. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

22. Offer this if the account you are willing to promote it on has less followers than the blogger has. BUT PLEASE DON'T... HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

23. Agree to promote the content through newsletter or social channels and then go silent. OH... AND PLEASE PLAY FAIR HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

24. OUTREACH TIPS (from the blogger community) HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

25. RULE #1: Never pretend to be somebody else! HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

26. RULE #2: Don't be afraid to tell us what you want. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

27. RULE #3: Keep e-mails short and to the point. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

28. WHAT WE’VE LEARNED TODAY Target bloggers with press pages. Incentivise with content instead of money. Offer website support to a blogger. Create ego-bait infographics. Play nice when it comes to outreach. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

29. float-digital.com/brighton-seo-2017 HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

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BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links