CVS: Customer. Value. Service.

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SamanthaLynn1090

CVS pharmacy

Tecnología Empresariales

Prescription Drugs Cosmetics Food
Seasonal Items Film Health Care

Weakness/Challenges
• Other convince stores/pharmacies
Strengths
•24/7 Service
•Minitueclinic
Goals
•Customer Service

• @CVSpharmacy
• Coupons/discounts
• Mintueclinic appointments
• New products
• Talk to other customers
• Connect with CVS employees

Pharmacy Blog
• Drug descriptions and information
• Written by CVS pharmacists
• Articles
• Customer forum
• Pictures

Online Public Relations
Fundraising Charity
Giving back to the Community

YouTube
• Broadcast company
• Commercials
• Customer Testimonials

Evaluation Tools
• Google Analytics
• Website optimizer
• Google Adwords

Budget
Public Relations
Social Media
Advertising
Evaluating Success

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