The new year is officially less than a month away -Do you know what marketing will look like in 2020 for your advisory firm?
Our team has the inside scoop on what's in store for 2020 and we can't wait to share these interesting trends with you.
This presentation takes a look at emerging trends in 2020 like:
- Marketing automation
- New social media platforms
- Video marketing specifically on YouTube
- Paid social media ads
- Retargeting advertising
2. We will send the recording and slides
Samantha Russell
Chief Marketing & Business Development
Officer
Twenty Over Ten
@SamanthaTwenty
Linkedin: samanthacrussell
3. AGENDA
What We’ll Discuss
● Personalization
● Online Reviews
● Marketing automation
● Social media trends
● Video marketing
● Retargeting advertising
5. PERSONALIZATION
95% of your visitors will never convert into a customer.
And that’s if you are lucky.
It isn’t that your marketing sucks or that all of those visitors
are junk and unqualified.
It’s that your message doesn’t fit every single one of your
visitors.
Personalization = Higher conversion
6. PERSONALIZATION
74% of consumers get frustrated when website content has
nothing to do with their interests.2
2 Business 2 Community
Personalized Based On:
BehaviorsAttributes
● Job title
● Industry
● Geography
● Content
consumption
● Form submit
● Download
11. PERSONALIZATION
How to Personalize Email
● Put first names
● Personalize subject line
and the “from address”
(Samantha Russell vs.
Twenty Over Ten)
● Segment by:
○ Location,
○ Age (60+, etc)
○ Retired/Not
Retired
○ Occupation
○ Interests
12. PERSONALIZATION
How to Personalize Email
● Use a marketing tool
that allows you to
format and automate
email campaigns
OR
● Send plain text and link
out to content
13. PERSONALIZATION
How to Personalize
● Include keywords in
Blog Titles
● Pair with compelling
images
● Titles written as
questions perform great
in Search
15. PERSONALIZATION
Online Reviews
77% of consumers say reviews are
deal-breakers or deciding factors
(according to Edelman)
ANYONE can leave a review for ANY business
that is on Google Maps.
To Be Compliant:
don’t comment on any reviews
don’t republish any reviews
don’t ask for reviews in writing
18. VIDEO MARKETING
72% of businesses say that video has improved their
conversion rate.3
3 IMPACT
19. Video
Vlogs (Video Blogs)
● 2-5 minute videos
● Easily Digestable
● Share Weekly/bi-Weekly
Tips:
1. Look into Camera
2. Start with “Hook”
3. Then, Introduce Yourself
4. Always ask people to
subscribe
5. Can also have another
CTA
20. VIDEO MARKETING
1. Don’t set to auto-play
2. Keep it laser-focused on
ONE topic
3. Break up larger topics
into many videos, or
record one longer
webinar
4. Transcribe for compliance
and SEO boost
5. Upload to Vimeo,
Youtube first. THEN
embed in site
6. Dont’ forget a CTA at the
end
Video on Blogs (Vlogs) & Landing Pages
21. VIDEO MARKETING
Do you want a 1 min refresher on how to add video to your
Blogs via Twenty Over Ten’s Platform?
3 IMPACT
23. SOCIAL MEDIA STORIES
Social Media Stories - Why?
● Increased brand awareness
● Constant engagement
● Cost-effective
● Increased traffic to site
● Authentic
24. SOCIAL MEDIA STORIES
Creative Ways to Use Stories
● Use polls/questions
● Add links
● Add location tags
and hashtags
● Use GIFs/stickers
● Add mentions for
other brands and
your fans
● Give live video a try
● Invite followers to
explore more with
clear CTAs
26. SOCIAL MEDIA
How to Pay to Play
● Set as large or small a budget as you want
● Specifically choose who will see your content
(hyper target)
● Boost posts that are already high-performing
● Consider video ads - highest engaging
● Make sure boosted posts have a strong call to
action that fit your end goal
Keep Learning: https://blog.twentyoverten.com/how-to-use-social-media-to-grow-traffic-sales/
35. CHATBOTS
63% of people would consider messaging an online
chatbot to communicate with a business or brand.1
1 Botcore
36. CHATBOTS & LIVE CHAT
ChatBots vs. Live Chat
A Chatbot is a computer program powered by AI that interacts with your
website visitors via a chat interface. Automated.
Live Chat allows you (or another human on your team) to chat in real time
with your website visitors. No Automation.
40. AUTOMATION
Retargeting Ads
People are 70% more
likely to convert when
they’re retargeted.
“Meet People Where
They Are”
TIP:
Add tracking codes to
your website and all
other pages asap.
45. A Website Platform for the
Modern Financial Advisor
Join the fastest growing website
platform for financial advisors and
start marketing better.
TwentyOverTen.com