2. TODAY'S CHALLENGES IN CLOSING A
SALE!
Hyper-connected Customer
Access to more information at the touch of
a button
Always-on, Always-connected lifestyle is
creating the most knowledgeable and
educated consumers in the history
3. TODAY'S CHALLENGES IN CLOSING A
SALE!
In-store experience
Customer's Expectations from the sales
associates are higher than ever before
In fact, 73% of consumers believe they are
more informed than the sales associates
4. TODAY'S CHALLENGES IN CLOSING A
SALE!
Feet on Street
Qualification of resources
Training investment
Attrition
5. OVERCOMING CHALLENGES
Define & acquire necessary information
about consumer and products
Provide elegant, intuitive and simple
interfaces
Deliver info in a timely and easy-to-use
manner for associate to use in dialog
7. THE SOLUTION
Personal Concierge
Store associates take on the role of a
personal concierge
Information access at the touch of fingers
Empowered associate with info on
•Product
•Consumer preferences
•Buying habits
8. THE SOLUTION
Personalized shopping experience
36o degree view of the customer
Recommendation based on buying history
Recognize frequent shoppers
11. T-COMMERCE FOR INDIA
Ecommerce penetration in India is still only 2%
Key Reasons:
• Lack of awareness
• Lack of trust
• Banking and Gateway
• Touch and feel
12. USE CASES
Digital Franchisees
Big Bazaar Direct
Franchisees book orders using a tablet
Big Bazaar Direct delivers the order in 3-7 days
Franchisee makes commission on every order
14. USE CASES
Card on Delivery
Myntra
Customers can now pay by card on delivery
Major breakthrough for high ticket items
15. USE CASES
Insurance Premium Collection
Reliance General Insurance
• Product information
• Premium calculator
• Card payments
16. TAKEAWAYS
Expectations of the hyper-connected consumer are higher than ever
Is it worth empowering your associates?
Absolutely !Is T-commerce the right fit for India? Looks promising !