Social media can be understood as a digital platform that provides facilities for carrying out social activities for each of its users. Some activities that can be carried out on social media, for example, are communicating or interacting to provide information or content in the form of writing, photos and videos.

1. Definition of Social Media
Social media can be understood as a digital platform that provides facilities for carrying out
social activities for each of its users. Some activities that can be carried out on social media, for
example, are communicating or interacting to providing information or content in the form of
writing, photos and videos. Various information in the shared content can be open to all users for
24 hours straight.
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Social media itself is basically part of the development of the internet. The presence of several
decades ago has allowed social media to develop and grow widely and quickly as it is now. This
is what makes all users who are connected to an internet connection able to carry out the process
of disseminating information or content anytime and anywhere.
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B. Definition of Social Media According to Experts

2. Social media can actually be called a popular phenomenon that attracts a lot of people's
attention. In some of their works, experts have provided various definitions of technology that
society always needs today. The following is the definition of social media in the opinion of
experts, including:
1. B.K. Lewis (2010)
BK Lewis in his work entitled Social Media and Strategic Communication Attitudes and
Perceptions among College Students which was published in 2010 stated that social media is a
label that refers to digital technology that has the potential to make everyone connected and
interact, produce and share. message.
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2. Chris Brogan (2010)
Furthermore, in 2010, Chris Brogan in his book entitled Social Media 101: Tactics and Tips to
Develop Your Business, stated that social media is a communication tool that contains various
possibilities for creating new forms of interaction.
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3. Dave Kerpen (2011)
Meanwhile, Dave Kerpen in his book entitled Likeable Social Media, which was published in
2011, argued that social media has a definition as a collection of images, videos, writings to
interaction relationships in networks, both between individuals and between groups such as
organizations.
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C. History of Social Media

3. Quoted from the online page maryville.edu, the beginning of the creation of social media itself
occurred on May 24, 1844. Social media was originally a series of electronic dots and lines typed
on a telegraph machine. It was also around this time that Samuel Morse sent the first telegraphic
message to the public.
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The roots of digital communications, along with the origins of the modern internet and the
current notion of social media, were pioneered by the emergence of the Advanced Research
Projects Agency Network (Arpanet) in 1969. This digital network was created by the US
Department of Defense to connect scientists from four universities to share software, hardware,
and other data.
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Then, in 1987, the National Science Foundation launched a more powerful national digital
network called NSFNET. After running for a decade, in 1997 to be precise, the National Science
Foundation launched its first social media platform to the public.
However, according to The History of Social Networking on the Digital Trends website, the
growth and development of the internet around 1980 to 1990 had the potential to introduce
online communication services, such as CompuServe, America Online, and Prodigy. This
communication service successfully provides users with the ability to interact via email, bulletin
board messages, to real-time online chat.
This was one of the driving forces behind the birth of the earliest social media network, namely
Six Degrees, which launched in 1997. Six Degrees itself is the first social media platform that
can allow users to connect with each other with real-world contacts, for example, such as
creating a profile on Twitter. databases.
After the emergence of social media Six Degrees which turned out to be short-lived. In 2001, the
world of communication technology made another innovation by presenting a new social media

4. called Friendster. In contrast to the fate of its older sibling, Friendster managed to attract millions
of users by simply registering email addresses and basic online networking.