Final Pitch- presentation

1. Addicted to Gaming?

2. VIDEO GAME ADDICTION
• Technological advances have contributed greatly to the popularity of gaming.
• As a result of this, there has been an increase in the number of research studies on the issue, researchers
have now been able to identify the consequences of excessive video game use, factors associated with
video game addiction and the treatments of video game addiction.

3. SECONDARY RESEARCH
• As part of secondary research I researched articles relating to my documentary
topic and similar documentaries out there on the market.

4. PRIMARY RESEARCH
• I conducted various types of primary research such as: interviews,
questionnaires and focus groups. This research enabled me to gain a better
understanding as to what my target audience would like to see in a
documentary on video game addiction.

5. MAPPING THE DEVELOPMENT OF MY IDEA

6. STRUCTURE/OVERVIEW OF MY DOCUMENTARY
Introduction
What VGA is?
Cutaway footage
shown and more
information on the
growing concern of
video games
Introduction into video game
addict//interview with him describing
what it feels like and what impact it has
had on him//cutaway footage in-
between
Interview with addict’s
parent// cutaway footage
in-between
Cutaway
footage//introduction to
psychologist
Interview with
psychologist/explains
implication video game
addiction can have and
advice to parents

7. TARGET AUDIENCE
• My primary target audience are parents, predominately mothers, this is
because my documentary will inform and educate them on video game
addiction and the effects it can have on their children.
• My secondary target audience are young people aged between 12-18 years
old.

8. AIM
• Inform and educate the audience
• Give them an insight into the issue of gaming and the effects it can have, in a
short and concise documentary.

9. COST AND BUDGETS

10. FUNDING
• To gain funding for my documentary I will contact different organisations and
promote my documentary idea to them, so that they may want to fund the
documentary.
• Some of these organsations include: BFI and Catapult Film Fund

11. VIABILITY
• My documentary will be viable as it will be filling in a gap in the market and I
have found this out by researching into current outputs.
• I will be filling in the gap in the market because:
- My documentary focuses on the implications excess video games can have,
something which is not explored in other documentaries
- My target audience is aimed at parents, while other documentaries are aimed
at young people
- Not many documentaries on video game addiction have been aired on BBC
One

12. DISTRIBUTION
• My documentary ‘Addicted to Gaming?’ will be aired on BBC One.
• The reason I would like to air my documentary on BBC One is because
BBC One air ‘popular access documentaries’ that ‘gives a real insight into
modern Britain’, something which my documentary provides, in that video
game addiction is a current issue with estimations of 18.8 million people
between 6-64 playing games in the UK.
• The channel appeals to a wide audience and not a niche audience. For
example, on average 97% of UK adults (47 million people) consume at
least 15 minutes of a BBC service in an average every week, and they
spend 19 hours a week on average with the BBC.
• My documentary fits into the ethos of the channel. The ethos of BBC One
include ‘promoting education and learning’ through a wide range of
programming on the channel. BBC One state that their mission is ‘to enrich
people’s lives with programmes and services that inform, educate and
entertain’.

13. MARKETING
• I will be using 3 marketing techniques to promote my documentary. These
include: Promotion, distribution and advertising.
• I have aimed my marketing towards my target audience to ensure that they
will watch it.

14. LEGAL AND ETHICAL ISSUES
I have conducted thorough research into legal and
ethical issues regarding my documentary to
ensure that I do not breach the law when in the
production stage.
Furthermore, I have created release forms which I
will be signed before I start filming. For example, I
will ensure that location release forms are signed
by the owner of the property, so that I have written
permission to film within the property.

15. THANK YOU
For more information about documentary please visit my wix page:
http://uddinsamiha14.wixsite.com/samiha