Technology is changing everything... how we buy, how socialise and how we sell. These changes mean we have to think again about how we market - not just about using social media, but our whole approach to connecting with buyers, understanding that it is no longer good enough to talk in terms of B2C or B2B. This revolution means we have to think in terms of Business 2 People. The shift in technology and how people are using it socially, mean we can target and connect with very specific groups - one to one. Serving them up content that is tailored to them, so that a conversation can turn into a sale, with increased customer loyalty and repeat business. Aamplify is the agency that can help you navigate today’s sea of marketing communication choices, so that you are connecting buyers to your brand story, with engaging content, using the right mix of traditional & social media tactics. Partner with us to create measurable magnetic demand for your products & services.

1. WHY SHOULD I EVEN CARE?
DIGITAL-SOCIAL REVOLUTION

2. BEING SOCIAL
IN FRONT OF TVREMEMBER HOW IT WAS?

3. WE WATCHED WHAT
WAS BROADCAST
AND SENT DOWN
THE TUBE

4. READ WHAT
WE WERE TOLD
ABOUT BY THE
EDITOR

5. AND
PONDERED
THINGS
THAT ARRIVED
IN THE MAIL

6. BUT SOMEHOW
IT HAS CHANGED

7. THERE WAS A GROUND SWELL
WHERE THE BALANCE OF POWER
SHIFTED FROM ONE-WAY
AND BROADCAST

8. TO WHERE THE NEWS & THE STORY
HAPPENS IN BOTH DIRECTIONS

9. AND WHERE
SOCIAL NORMS
ARE CHANGING
ONE VIEW
AT A TIME

10. AND PEOPLE ARE SHARING
ONE TO ONE,
AND ONE TO MANY,
IN POWERFUL WAYS
PHOTO OF A BREAST CANCER SURVIVOR’S
TATTOO GOES VIRAL AFTER FACEBOOK TRIES TO
REMOVE IT

11. WITH NEW
INFLUENCERS & EDITORS
OF OUR
MEDIA CONSUMPTION

12. visualizing friendships
ALL AT THE SPEED OF LIGHT
WITH FRIENDS
AROUND THE
WORLD

13. LET’S PAUSE
FOR A MOMENT
TO CONSIDER
WHAT HASN’T CHANGED?

14. STORIES STILL
CONNECT US
TO EACH OTHER AND FROM ONE GENERATION TO THE NEXT

15. A PICTURE IS STILL
WORTH A 1000 WORDS

16. GETTING
TOGETHER
STILL MATTERS

17. WE STILL “GATHER” IN FRONT OF TV
EVEN IF IT IS ON FACEBOOK

18. THAT A HANDSHAKE
AND A NETWORK MAKE BUSINESS HAPPEN

19. AND THAT CHANGE IS INEVITABLE TO
GROW

20. WE ARE FACED WITH A CHOICE:
READ THE WRITING ON
WALL OR
HANG ONTO THE PAST

21. 7 STEPS TO NAVIGATE
THE DIGITAL-SOCIAL REVOLUTION
SO WHAT WOULD THIS DIFFERENT CHOICE BE LIKE? HERE ARE:

22. 1. UNDERSTAND IT’S ABOUT PEOPLE – NOT A FACELESS MARKET
DIGITAL MEANS YOU CAN CONNECT 1-TO-1 WITH BUYERS

23. 2. KNOW WHAT YOU STAND FOR
UNDERSTAND
THE POWER OF
BRAND EQUITY

24. 3. DEVELOP
SALES CAMPAIGNS
THAT NURTURE
A RELATIONSHIP
HARD SELLING IS
BECOMING
DECREASINGLY
EFFECTIVE

25. 4. STORIES REALLY MATTER
THEY ARE
SHARABLE AND
INHERENTLY
SOCIAL
THEY DEVELOP
THROUGH A
TWO-WAY
DIALOGUE

26. 5. PUBLISH CONTENT THAT • CONNECTS
• EDUCATES
• ENGAGES

27. 6. EMBRACE
MARKETING
TECHNOLOGY
MAKE SURE WHAT YOU
BUILD IS
FIT FOR CONVERSATION
BELVEDERE VODKA WAS FORCED TO APOLOGIZE FOR THIS
USE IT TO CONVERSE
WITH PEOPLE

28. 7. UNDERSTAND WHAT TO MEASURE
THEN MAKE SURE YOU MEASURE IT
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29. SO – IF YOU LIKE WHAT YOU’VE SEEN…