In an increasingly volatile, ambiguous, and rapidly changing world, gaining insights about what customers want now and in the future is more challenging than ever. Borrowing a page from the lean startup playbook, we can quickly learn about what customers want and build meaningful connections with them that have lasting revenue-generating impact. The difference between companies that thrive versus others that don’t often comes down to a rich, empathic understanding of what customers want. Learn how to: Gain insight into what matters most to customers, quickly Identify innovative ways to test concepts with and get vital feedback from customers Turn customer insights into actionable steps that build meaningful customer relationships SPEAKER: CLYNTON TAYLOR SVP of Strategy, Scansion