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1.
www.IgnitionOne.com | info@IgnitionOne.com
| 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved. Display Marketers want to engage audiences in a personalized, cross-device conversation. IgnitionOne Display provides a powerful DMP with unique bid-decisioning technology, extensive cross-device and mobile targeting, and user-level dynamic messages. Power Display Campaigns with IgnitionOne's Bidding-Decisioning Technology Programmatic Display Sell more by expanding audience reach: Look-alike Modeling: Model audiences based on attributes of your most engaged converters. Always get the best price for your bids: Dynamic Bidding Technology: Drive results with scale and efficiency. Prioritize marketing outreach to prospects most likely to buy: User Engagement Scoring: Leverage IgnitionOne’s Engagement Score to target prospects on their propensity to buy. Budget media spend towards most engaged users: Bid Discrimination: Stretch your media dollars by serving ads to the most engaged users based on their interests. Know your customer so you can better market to them: Robust User Profiles: Build user profiles, identify their content consumption and accurately target them cross-device. Convert users with customized 1:1 messaging: Dynamic Creatives: Create one-to-one marketing user experiences in real-time for users with personalized, dynamic creative ads.
2.
www.IgnitionOne.com | info@IgnitionOne.com
| 888.744.6483 | ©2015 IgnitionOne, Inc. All Rights Reserved. IgnitionOne’s Display platform is part of the Digital Marketing Suite (DMS). With a powerful Data Management Platform (DMP) at its core, the DMS simplifies life for marketers by providing an integrated suite of solutions that significantly improves digital marketing performance across all devices. IgnitionOne’s DMP powers its display offerings by managing, analyzing, and optimizing audience data to reach customers across all desktop and mobile devices. PROPRIETARY ALGORITHMS | IGNITIONONE DISPLAY HOW IGNITIONONE’S DMS DOES IT: IgnitionOne Display - The Data Science team builds out proprietary data segments modeled from your 1st party data and enhanced 3rd party data to understand contextual signals. SmartRemarketingSM brings back consumers who have already expressed interest in your product. Look-alike Modeling uncovers additional consumers who resemble your highest converters. Contextual Targeting delivers messaging based on the content, providing the ability to find audiences at the right purchase stage. Custom Targeting leverages 70+ data and inventory partners, including exclusive partnerships, to build a significant audience pool. IgnitionOne's User Engagement Scoring provides one-to- one marketing to your customers in real-time, using the highest performing creative. We analyze users’ behavior with our proprietary algorithims and assign them a score based on their propensity to perform a desired action (to convert). We then bid on the most optimized audiences to maximize ROI. Programmatic Display AD AD AD
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