1. Comparison between two Coffee
Products
Nescafé Gold: Basic Coffee Volcanica Coffee Company: Civet
Coffee
2. Also called as Cat Poop Coffee
or Kopi Luwak.
The Asian Palm Civet plays a
crucial role in extracting the
civet coffee beans.
It eats ripe coffee berries and
the undigested coffee beans
are excreted in its poop.
The beans are collected,
washed and dried.
The beans are then roasted,
grounded and brewed.
Completely safe and hygienic
to use.
Most Expensive and Rarest in
the World.
3. • Premium imported soluble coffee
powder for a distinctive coffee
experience
• Made with choicest Robusta and
Arabica beans grounded 10 times
finer for a smooth taste
• Finest blends crafted by experts.
• Specially designed glass jar
4.
5. • The aroma is strong and rich. It has a hint of
chocolate.
• 100% pure and is the most expensive and rarest
coffee in the world.
• Arrives in a souvenir bag with a numbered
certificate of authenticity.
• Richly pungent. Simple acidity. Gives light smooth
mouthfeel.
• Flavour: Sandalwood, apricot, dark chocolate, plum
blossom, musk and chanterelle-like mushroom in
aroma and savoury-edged cup.
• The beans are harvested from the faeces of wild of
civet cats resident in Sumatra that eat only the ripe
coffee fruit.
6.
7.
8.
9. Features: Made from mountain
grown Arabica beans.
Services: Coupons, special offers,
samples & promotions through the
local Nestlé website.
Warranties: Consumer services on
return/refund or exchange.
Brand: Nestlé
Features: Beans are wild gathered
and from civets that are not caged.
Services: Ships to almost every
country and offers free shipping on
orders above 60$
Warranties The company accepts
returns within 30 days of receipt of
the package. Refunds are issued
minus any shipping charges
Brand: Volcanic Coffee Company
10. Price:
50 g is ₹ 265/-
100 g is ₹ 434/-
200 g is ₹ 799/-
Discounts: Discounts can be allowed
by the retailer.
Allowances: Can be paid through
Gift Cards, Vouchers & Promotional
Codes(online).
Handling Charges:
Shipping charges ₹ 40 (if bought online)
Price:
56g is $ 70 i.e. ₹ 4,850/-
450 g is $ 400 i.e. ₹ 27,710/-
Discounts: No discounts allowed.
Allowances: None
Handling Charges:
Sales Tax $ 40 i.e. ₹ 2,770/-
11. Tagline:
“It all starts with a Nescafé”
Advertising:
Advertising Campaigns,
Newspapers,
Digital advertising (social media and
sponsoring websites),
Television,
Public relation activities,
Excellent branding – Nestlé
Tagline:
No specific Tagline as the company is a
small private company, not as huge as
Nestle.
Advertising:
Digital Advertising only.
12. Sale Promotion:
Couponing, sampling, premiums,
Nescafe contests and techniques etc.
are used.
Publicity:
By direct marketing the consumers
are suggested to purchase directly
from the manufacturer in a low price.
Public Relations:
Necessary to build a good relationship
through print media, TV and social
media.
Providing good consumer service.
Sale Promotion:
Promo Codes, Free Shipping and other
deals are provided by the retailers.
Publicity:
Don’t publicise directly but have put up
their products on popular e-commerce
sites so people become aware.
Public Relations:
Provides genuine reviews on their
official website about the quality.
Has established consumer-friendly
rules which are also mentioned on the
site.
13. Manufacture units in India:
Moga (Punjab)
Choladi (Tamil Nadu)
Nanjangud (Karnataka)
Samalkha (Haryana)
Ponda and Bicholim (Goa)
Pantnagar (Uttarakhand)
Tahliwal (Himachal Pradesh).
Coverage: Almost all coutries
Locations: Almost all countries
Manufacture place(main): Atlanta,
USA
Coverage: Almost all countries
Locations: Atlanta, USA
