about vivo mobiles

1. VIVO SMARTMOBILES
BY
SANDEEP KUMAR S
MBA BANGALORE

2. INTRODUCTION
• Vivo is a Chinese technology company that designs, develops, and manufactures
smartphones, smartphone accessories, software, and online services. It was founded in
2009 in Dongguan, Guangdong, China. The brand uses Hi-Fi chips in its
smartphones.Software developed by the company includes the Vivo App Store and a
proprietary Android-based operating system called Funtouch OS.
• In 2012 Vivo released the X1.The X1 was also the first Vivo phone to use a Hi-Fi chip,
developed by American semiconductor company Cirrus Logic.Vivo followed this up in
2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s. Other
popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.
• Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a
global market share of 2.7%.With research and development centers
in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January
2016.Vivo smartphones is currently the sponsor for the Indian Premier League editions
2016

3. SALES MARKET SHARES

4. MARKETING STRATEGIES
 Celebrity Marketing
 Sponsor Marketing
 Retail Marketing
 Product Marketing
 Social Media and Digital Marketing
 Offline Marketing

5. BRAND AMBASSADOR OF VIVO MOBILES

6. PROFITS OF VIVO

7. ANSOFF MATRIX
• MARKET PENETRATION – smart phones
penetration pricing strategy of vivo basic
mobiles was in 2013 was 5000rs now 2018
around 25000rs development
• NEW PRODUCT DEVELOPMENT –
recently added was like vivo
speakers,powerbanks,and latest feature
was under screen finger sensor unlocker
and facial unlocker
• MARKET DEVELOPMENT – target to both
higher and lower class income people
• DIVERSIFICATION - Expanding the growth
of the company’s products to various
products
speakers,powerbanks,leather,high quality
headphones,backcases and great
attracting mobiles with high quality
displays resolutions music and camera,etc

8. PRODUCT LIFECYCLE
• INTRODUCTION – basic
handsets
• GROWTH – smart mobiles
with basic features
• MATURITY – high featured
good quality camera ‘tagline
was CAMERA AND MUSIC
• DECLINE - brand

9. VIVO INDIA ALLOCATES RS 200 CRORE
FOR BRAND PROMOTION DURING IPL
2016
Chinese smar t phone brand vivo, which has replaced pepsico as the title sponsor
for the indian premier league (IPL) season 9, has allocated a budget of rs 200
crore to leverage its association with the event. The brand which entered the
indian market in december 2014 has also roped in actor ranveer singh as the
face of its high voltage campaign and he appears in a TVC which talks about the
new phone vivo V3 and its association with IPL.
We have allocated rs 200 crore as par t of our marketing strategy to promote our
brand during the upcoming ipl 2016.

10. ONLINE MARKETING AND DIGITAL
MARKETING
 MARKETING THROUGH VARIOUS SOCIAL MEDIA PLATFORMS
SUCH AS TWITTER, FACEBOOK, INSTAGRAM ETC.
 ADVERTISING ON ONLINE PORTALS AND E-COMMERCE
WEBSITES.
 SPONSORED ADVERTISEMENTS ON SEARCH ENGINES.
 ADVERTISING THROUGH DIGITAL MEDIA SUCH AS TV,
RADIO, DIGITAL HOARDINGS ETC.

11. OFFLINE MARKETING
 VINYL ON DELHI METRO.
 VINYL ON CALCUTTA BUSES.
 HIGHWAY HOARDINGS.
 NEWSPAPER & MAGAZINES AND ADVERTISEMENTS
 LIVE PROMOTIONAL SHOWS.

12. IMPACT

13. THANKYOU