Virtual Reality in Financial Services (A Primer)

Copyright © S2EConsulting, LLC.
That’s me…
2@S2EConsulting
• 15+ years in US financial services: American Express,
Ameriprise Financial, Charles Schwab, LPL Financial
• Worked in Finance, Data Analytics, Corporate Strategy,
Marketing, Practice Management and Technology
areas
• Advised CXOs, Executive Directors/ Owners of SMBs,
founders of FinTech startups
• Bring Predictive analytics and Big Data analytics to
FinServ, bridge gap between FinServ and FinTech,
spread awareness on promising Tech/ FinTech topics
Sandhya Krishnamurthy
Founder and CEO
S2E Consulting

Agenda for the next 15 mins
3
§ Why should we care about Virtual Reality (VR)?
§ What can VR enable (practically)?
§ What are some potential applications of VR in Financial Services?
§ How does one get started?
1
2
4
3
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Copyright © S2EConsulting, LLC. 4@S2EConsulting
Why should we care about Virtual Reality?

What is Virtual Reality?
5
"a realistic and immersive
simulation of a three-
dimensional 360 degree
environment, created using
interactive software
and hardware, and experienced
or controlled by movement of the
body"
- Wikipedia
Virtual reality (VR) is an artificial,
computer-generated simulation or
recreation of a real life
environment or situation. It
immerses the user by making them
feel like they are experiencing the
simulated reality firsthand, primarily
by stimulating their vision and
hearing.
- Augment.com
@S2EConsulting

We don’t care about Technology because of
what it is…
………. we care because of what it enables

Smart Phone
Powerful computing power in
your pocket – whenever,
wherever needed

Internet of Things (IoT)
Collection and exchange of
massive amounts of data, machine
makes decision (on your behalf)
based on that data

Blockchain
High level of “Trust” in
ecosystem (due to
transparency)

Virtual Reality
?

From one of 2017 SVVR Expo’s Keynote speeches..

“Convergence of
subjectivity and objectivity
leading to more holistic
thinking.”
- Kent Bye
Virtual Reality

So, if that’s what VR can enable speaking in
abstraction,
what can VR enable practically speaking?

Copyright © S2EConsulting, LLC. 14
3D Interaction Immersion
Environment
Manipulation
Two-way multi level
telecommunication
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What can VR enable (practically)?
Four interrelated capabilities which work
wonders when combined together

What can VR enable (practically)?
15
3D Interaction Immersion
Environment
Manipulation
Two-way multi level
telecommunication
@S2EConsulting
• Simple (3600 videos) to
Complex (embodiment “life of
us”, “Tree”)
• “Touch" and “feel”
virtual elements
“Digital Workplace
Productivity”
“Education”
“Empathy”
“Story telling”
”Engagement”
“Collaboration”

A side note on Augmented Reality..
16@S2EConsulting
Virtual
Reality
Augmented
Reality
vs
Offers a digital recreation of a
real life setting/ situation
Adds contextual layers of
information to exiting reality
“Escape” “Embody” “Total
Focus”
“Augment” “Enhance”
Where you don’t need existing
reality for context
Where existing reality is
needed for context

VR has been applied extensively in Gaming,
Entertainment, Simulation Training
and now in broader Education, Healthcare and Retail
industries.. .
What about potential applications in Financial Services?
17@S2EConsulting

Customer/ Prospect /
Public Interactions
Partner and vendor
Interactions
Interaction
Categories
for VR
application
Employee
Interactions
@S2EConsulting
VR can be applied in in three different types of
interactions within Financial Services

3D Interaction Immersion Environment
Manipulation
Two-way
(tele)communication
• PR events
• Product Education*
through immersion
and gamification
(SRIs, Disability
Insurance products)
• Value added services
• Collaboration on
product (private
banking clients)
• Collaboration
during app
development/
customization*
• Workplace
productivity
application
• Location inspection
• Employee training*
(orientation, product
education)
• Team building
• Client servicing*
(Insurance claim)
• Big Data analytics
- data
visualization*
(Money managers)
• Corporate strategy
sessions (data
visualization)
• Cross-functional
team collaboration
sessions*
19@S2EConsulting
Some applications show more potential (*) than others in the
near future
Customer/ Public
Employee
Partners/ Vendors

© LUMA Partners LLC 2017
Advertising
Hardware
VIRTUAL REALITY LUMAscape
Peripherals
Distribution
Infrastructure
Dev Platform / Tools Reality Capture Tools
Content / Applications
GamingEnterprise
Health
Social Experiences
Education
Denotes acquired company Denotes shuttered company
AR
Entertainment
VR
Head-Mounted Displays
• Infrastructure
• Hardware –
peripheral, display
• Content/
Application
• Distribution

- Better peripherals (wireless)
- Better infrastructure (app streaming)
- More distribution options (subscription)
---------
More in store for VR (as is for AR and MR)..
- More “Data”, if allowed by the user
- Computer replaced by VR computer??
- Web <== >VR?? (especially
entertainment)
2017 SVVR Expo

Explore
Experiment
Incorporate
ü Try a VR app
(e.g., WSJ VR app)
ü Podcasts
(e.g., Voices of VR)
ü Attend VR meetups or
conferences
(e.g., SVVR Expo, Immersive
Tech Conference)
Ø Attend VR hackathons
(<$100)
Ø Join Beta programs of VR
data visualization startups
(E.g., Dataviz, Virtualitics,
etc.)
Ø Udacity courses (<$1K)
Ø Test 1-2 applications in high
ROI areas (50K)
Some next steps

Please remember
VR is just an enabling technology….
Don’t start with VR and find problems for its applications …..
Instead,
Start with the business problem and explore if VR can be a potential
solution (Technologists augment business SMEs, not replace them)

info@s2econsulting.biz
(510) 516 6443
www.linkedin.com/in/sandhyakrishnamurthy
@S2EConsulting
Questions?
Visit us:
www.s2econsulting.biz
Connect with us:
Twitter: @S2EConsulting
LinkedIn: S2E-Consulting-LLC
Facebook: S2EConsulting

Virtual Reality in Financial Services (A Primer)

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