1. SANJAY DUGGAL
Contacts: +918288896075/ +918146068351
E-mail: sanjaylagos@gmail.com, duggalsanjay@rediffmail.com
MARKETING MANAGER
Sales & Marketing ● Business Development ● Channel Management
Demonstrated record of achievement in conceiving & implementing ideas that have fuelled market presence and driven revenue
PROFILE SUMMARY
 A competent professional with the experience of 28 years in Business Development, Sales & Marketing, Channel
Management, Service Operations and Key Account Management
 Possess sound expertisein strategic planning,market plan execution with skills in business development, product launch &
advertising
 Pivotal in identifyingand networking with channel partners, developing the distribution channel, resulting in deeper market
penetration and reach
 Well-versed with management skills in developing and implementing strategic plans to increase efficiency & effectiveness
within a business
Detail-oriented, innovative and accomplished with experience in planning,
implementing and executing strategies that enhance supply chain, improve
productivity and drive revenue, while controlling costs
 Well acquainted with developing comprehensive technical sales knowledge in the business offerings that along with
financial and selling skills can be applied to opportunities across the business unit
 Ability to analyse,disseminate and effectively communicate complex information with strategic view and isolate key issues
 Demonstrated ability in increasing revenue, new market development, strategy implementation to increase penetration &
expanding market share
 Highly skilled in expansion of Dealer Network / Channel Management and managing front lines to attend highest spectrum
of performance level
 Efficient in involving on selected business deployment work streams and generate work stream specific deliverables
 Excellent interpersonal, presentation, communication and negotiation skills and the ability to influence decisions
 Hands-on exposure in implementing the business planningprocess and ensures strategic plan objectives are cascaded into
departmental business objectives
CORE COMPETENCIES
 Achieving marketing & sales operational objectives by contributing marketing &
sales information and recommending strategic plans & reviews
 Establishing or monitoring specific supply chain-based performance measurement
systems in order to ensure prompt delivery
 Meeting marketing & sales financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analyzing variances and
initiating corrective actions
 Grabbing opportunities for business development within a defined area or sector
 Responsible for developing and incurring expansion in new markets as well as
continued expansion among existing clients
 Mentoring, guiding and identifying peak performance and sales success across the
organization
 Playing key roles in devising and implementing the strategy for meeting sales
performance targets
 Presenting potential business deals by contactingpotential partners;discoveringand
exploring new opportunities
 Analyzing potential business deals by observing market strategies, deal
requirements, potential, and financials; evaluating options; resolving internal
priorities; recommending equity investments
 Negotiating strategies and positions by studying integration of new venture with
company strategies and operations; examining risks and potentials; estimating
partners' needs and goals
 Demonstrating leadership in accomplishing new & different requests; exploring opportunities to add value to job
accomplishments
SKILLS SET
Strategic Planning
Business Development
Revenue Generation
Customer Service
Branch Management
Pricing & Sales Analysis
Sales & Marketing
Dealer Management
Product Management

2. WORK EXPERIENCE
Trident Marketing Limited, Nigeria as Marketing Manager
2013-Till Date
Key Responsibilities
 Handlinglocal team of 30 sales executives and five branch managers efficiently and monitoring their performances
 Closely monitoringand controllingoutstandingas per company poli cies and maintainingthe compliancewith respect to
standards
 Forecasting purchase & GP along with increasing market share, campaigns, media & product promotions
 Negotiating pricing and agency fees resulting in reduction by 30% as an administration costs
 Working closely with the finance team and ensuring proper coordination
 Dealingwith shipping companies & clearing agents, media, news papers while ensuring continuation and enhancements of
services
 Managing the Tyre sales & FMCG products (Rice, Sugar, Milk Powder, Tomato Paste, Candles & Match box)
 Working on a developed system to monitor the progress and evaluate the effectiveness of the implementation Vs plan
 Responsible for the development of the markets and monitoring system to track market indicator (Availability/Visibility)
 Workingclosely with the supply chain & managingcommercial function for availability of stocks, indents & purchases with
the suppliers as per requirements
Viramsun Nigeria Ltd., Nigeria as National Sales Manager
2011-2012
Key Responsibilities
 Handled key products and looking after dealer as well as corporate like Yokohama, Techking, BKT, Batteries (OTR & Agri)
Brake shoes for Trucks & Motor cycles and Truck Rims
 Responsible for augmenting the Business by 40% across Nigeria i n corporate & developed a good selling team
 Spearheaded five branches across Nigeria
 Worked in collaboration with the finance team and maintained proper coordination
 Established and maintained a system to monitor the progress and evaluated the effectiveness of the implementation Vs
plan
 Implemented and availed markets monitoring system to track market indicator (Availability, Visibility)
 Coordinated with the supply chain & commercial function for availability of stocks & indents as per requirements
 Followed up with the customer on fortnightly basis to track the performance vis -a- vis competition
 Reported by 5 Branch Managers from all around the country on Specialty tyres on daily basis
Highlights
 Promoted as OTR & Premium tyre head in October 2011 looking after entire Nigeria Dealers & Corporate
 Successfully gained the market share for OTR from 10 % to 25 % in Otr& agriculture
 Procured the market share to 25% in span of six months
 Achieved records of supplying to top five biggest corporate companies in Nigeria such as Setraco Nigeria ,SCC Nigeria,
Dantata & Sawaoe, Julius Berger & Arab Contractors who were core Michelin users
Inifity Tyres, Nigeria as Branch Manager
2006-2012
Highlights
 Strategically handled 11 branches alongwith 20 local sales teamguys and contributed in their performances collectively
 Managed key products likeGoodyear, Pirelli,Infinity,Ceat,OTR, PCR, TBB, TBR Watts Industrial,Batteries,Rims & Machines
 Significantcoordination with the financeteam resultingin influential improvements
 Played a key role in Supply Chain & Commercial function for availability of stock as per requirement
 Developed Sales from 30% to 75% and Market sharefrom 20% to 60% in corporate & fleets in Lagos
 Consolidated healthy relations with customers in the Tyre industry
 Radically renewed 100 % reference customer baseof various clients who had previously been dissatisfied with customer
service
 Achieved the entire activities of the management and promoted to set up a new servicecenter cum retail outletin Isolo
Apollo Tyres, Bihar/ J&K/ Punjab as District Manager
1999-2005
Highlights

3.  As District Manager in Dhanbad, accountable for increasing the market share by 30 %
 Liaised with the financeteam in proper coordination
 Developed a strong dealer network & handled all major key accounts from where we got the maximum growth.
 Managed to deploy and operate the entire activities regarding business development in Jammu & Kashmir in 1999 under
Militancy
 Responsible for the record breaking sales & achieving the market share from 10 % to 35 % in Jammu & Kashmir
 In Punjab, as a District Manager, increased the sales & achieved the market share to 40% in 2001- 2005
PREVIOUS EXPERIENCE
Inalsa Limited, Punjab as Marketing Head 1997-1999
JK Industries, Punjab as Senior Sales Officer 1991-1997
Premier Tyres, Punjab as Sales Representative 1988-1991
CREDENTIALS
Education
B.Com. (Commerce) from Lucknow University, Lucknow 1986
IT Skills
 Well versed in Words,Excel, Microsoftand Tally
Professional Enhancements
 Successfully completed coursefor professional sellingfromNational Instituteof Sales,New Delhi
 Attended training & factory visiton TBR at Pirelli Egypt
 Completed training on sales & technical by Mr. Gerard Weber of Goodyear in Ghana
PERSONAL PARTICULAR
Date of Birth: 22rdMay 1966
Address: C-30 Silver Height, Wadala Chowk, Nakodar Road, Jalandhar (Punjab)
Language known: Hindi,English and Punjabi
Passport Details: Z2317338 (Expiry- 25/03/2022)