Bounce rate refers to the percentage of visitors who leave a website after viewing only one page. This document lists common reasons for high bounce rates, including slow page loading speeds, poor mobile optimization, insufficient content, technical errors, low quality content, bad user experience design, and unclear calls to action. Reducing the bounce rate through effective digital marketing strategies like website optimization can help businesses increase brand awareness, attract more visitors, boost conversions, and improve sales. Outsourcing to an IT solutions provider allows companies to implement strategies to lower their bounce rate.