Digi Bee - Marketing

Mob: 9900885335 | www.beegroup.in| Email: beegroupindia@gmail.com| BeeGroup Strategists’

At our founding academic training, peer-to-peer learning and application are
integral to a student’s learning experience. At DigiBee we have replicated this
approach in our “Globally Connected Classroom”. While the course frameworks are
delivered using interactive video lectures, two-thirds of the learning time is devoted
to application of these concepts through assignments, cases and discussions with
your peers.
Our team of brand strategists combines Academician business enhancers,
marketing evangelists’, entrepreneurs, Strategists’, corporate trainers and design
experts thinking to develop meaningful, differentiated, and authentic brands for
companies’ big and small, start-ups or stalwarts. We don't just come up with what’s
cool; we craft the message your customers want to hear and one that you can
deliver on.

Respected Clientele
Greetings …!!
This program focuses on how marketers can reach digitally savvy audiences, build
deep customer relationships, and influence the digital path to purchase.
Warm Regards,
Santhosh GK PhD
Managing Director – BeeGroup
To succeed, marketers must be able
to plan, implement, and measure the
impact of digital strategies that are
suited to today’s customers and
integrated with their traditional
marketing and business goals.
“BeeGroup– MOTO”
Great things are done by – Series of Small
THINGS
Developing a respective Digital brand
is more than just a creative exercise;
it's a discipline involving research
and analysis, plus structured
management and implementation.
This course is based on BeeGroup
S.P.I.E Methodology course on Digital
Marketing Strategies taught to
executives that come to Various
Business School from all over the world.
The marketing paradigm has
transformed with the rise of digital
technologies. Companies today face a
constant proliferation of social media
channels, the growing power of
connected customers, and an explosion
of new digital tools.
S – Spiritual Quotient
P – Psychological Quotient
I – Intelligent Quotient
E – Emotional Quotient

Module 2 — Advanced Search Engine Landscape
• What is SEO?
• What is Search?
• What is a Search Engine?
• What Search Engines are used for?
• Why use SEO for your Business?
• SERPs, Categorization of SERPs
• Crawling, Indexing and Ranking
• How search Engines Work?
• Evolution of Search Engines
• SEO AUDITS
Module 1 – Traditional Marketing V/s Digital Marketing
• From Mass Markets to Customer Networks
• Mass Market Model v/s Customer Network Model
o Story #1 – Listening your Brand
o Story #2 – Loving your Brand
o Story #3 – Driving your Business
• Definition of a Customer Network and who is in your customer network.
• Metcalfe’s law & Milligram’s Small world hypothesis.
• 1-to-1 communications tools to many-to-many communication tools
• Rethinking the Marketing Funnel

Module 3 — The Digital Advertising Mix: Key Channels
and Principles
• Digital Advertising Overview
• Email Marketing
• Search Engine Advertising
• Display Advertising
• Video Advertising
 Principles of Effective Digital
Advertising: Targeting
Advertising: Personalization
Advertising: Optimization
Module 4 — On-Page
Optimization
What is On-Page Optimization?
Reasons and Benefits of On
Page SEO
Keyword Analysis
URL Mapping
Title Tag, Meta Tag Description,
Meta Keywords and Focus
Keyword
Alt Tags
Header Tags
Anchor Text
Internal Links Creation
Creating Search Engine Friendly
URL
Removing Broken Links

MODULE 5 - Five Core Behaviors of Customers in the
Digital World
Five Core Behaviors of Customers in the Digital World
Maslow’s Theory and customer network behaviors
Introduction to Core Behaviors - Access,
Engage, Customize, Connect and Collaborate
MODULE 6 - Access Strategy
On-Demand Services
Mobile Wallets and Loyalty Location-Based Services
Mapping Path to Purchase and Micro-moments
Omni Channel Thinking strategy
Challenges for the Access
MODULE 7 - Engage Strategy: Content
Marketing, Utility, Messaging, and Brands as
Publishers
Introduction to Engage Strategy
Offering Utility and Being Relevant
Showing a Personal Face and Targeting
Your Audience
Linking Content to Conversions
Who Creates the Content?
Key Issues of the Engage Strategy

MODULE 8 - Customize Strategy: Targeting,
Personalization, and Marketing
Introduction to Customize Strategy - Netflix
Personalized E-commerce - Example
Personalized Packaging - Coke
Mix and Match Products - Starbucks and Customer Manufacturing
Targeted
Communications
Targeting based on Customer Lifetime Value - Example
Are you too targeted? - The Target based STORY
Key issues for the Customize strategy - The Paradox of Choice The
Four Sharing Mindsets.
MODULE 9 - Connect Strategy: Social Media,
Communities, and the Power of Conversation
Listen and Learn, and What to listen for
Examples of Listening
Social Customer Service
Plan a Game out of your Conversations
Add a Layer of Value
Common Metrics to Measure and Defining Your Terms
Key Challenges for the Connect Strategy
MODULE 10 - Collaborate Strategy:
Introduction to Collaborate
Strategy Passive Contribution
Active Contribution
Solving the Expertise Gap
Crowd funding
Key issues for the Collaborate Strategy

MODULE 11 - Best Practices for
Brands on Social Networks
Organic v/s Paid
Major Social Networks – Pros and Cons
Evolving Ad Products
Targeting Options
Online Influencers and Customer Decisions
MODULE 12 - Metrics,
ROI, and Agile Modeling
Swimming in Data
Speaking Different
Languages Barriers
 Measuring ROI Apples and Oranges
Which half of my digital is working?
Model Based on Your Strategy
Focus on KPIs
Question your Data
7 habits of the agile marketing modeler
MODULE 13 – Process,
Planning and Execution of Digital
Marketing Strategy
Setting Objectives
Segmentation & Brand Positioning
Ideation & Concept Selection
Execution
Measurement

Module 14 — On-Page Optimization
What is On-Page Optimization?
Reasons and Benefits of On Page SEO
Keyword Analysis
URL Mapping
Title Tag, Meta Tag Description,
Meta Keywords and Focus Keyword
Alt Tags
Header Tags
Anchor Text
Internal Links Creation
Creating Search Engine Friendly URL
Removing Broken Links
Module 15 — Google Analytics and Google
Webmaster
What is Web Analytics?
How Google Analytics works?
Why Google Analytics is needed for SEO Campaigns?
How to configure Google Analytics?
Google Analytics plug-in configuration within Word Press
Checking Real-time Analytics
Looking at Geo (location) of overall audience.
Users flow
Acquisition — All Traffic — Channels
Traffic achieved through organic search
In-Page Analytics

Module 17 —Project — Off Page Optimization — Link
Building
What is Off Page Optimization?
Benefits of Link Building / Off Page submissions
Directory Submission
Social Bookmarking
Article Submission
Google Map Listing
Guest Blogging
Press Release Submission
Blog Creation and Customization
Social Media Links
Module 18 — Black Hat SEO Techniques to Avoid
Module 16 — Web CEO, SEO Profiler and Other SEO
Tools
Google Commands: align-title, align-url, etc.
Screaming frog (Audit Tool)
Domain Tools
Archive Tools
Duplicate Content Checking Tool — Copyscape
Filling DMCA (Digital Millennium Copyright Act)
SEO Profiler (Audit Tool)
Keyword Stuffing
Paid Links
Link Farming
Article Spinning
Hidden Text
Doorway pages
Google Bombing/Link
Wheel
Duplicate Sites
Automated Submissions

Module 19— Online Reputation
Management
What is Online Reputation Management?
Relationship between SEO and ORM
Listening Tools
Google Alerts
Social Mention
Tactics to rectify negative reviews
• Use of Content
Module 20 — Algorithms and Google Updates
What is Algorithm?
Why Google updates Algorithms?
Google Panda
Google Penguin
Google Hummingbird
Google Mobile Friendly Update
Google Top Heavy Update
Google EMD Update
Google Pirate Update
Google Pigeon Update

Module 1 — Social Media
Introduction
What is Social Media?
How did the evolution of Internet Happen?
Metrics, Campaigns & Execution Overview
Module 2 — Digital marketing
v/s Social Media Marketing
Various parameters of Digital Marketing
Various parameters of Social Media Marketing
Minor and major differences between Digital
marketing & Social Media marketing
Module 3 — Paradigm
evolution of Social Media and
Content
Evolution of Social Media through the
years
How did Content Trends develop Social
Media?
Content Marketing Trends and its
Benefits via Social Media Module 4 — Content
Marketing and Real-time
marketing
What is Content Marketing?
What is Real-time Marketing?
Differences between the two
How to make your brand grow by
practicing both?

Module 5 — Project —
Viral Marketing
Introduction to Viral Marketing
Implementation of Viral Marketing
How can a brand tap into it for
growth?
Module 6 — Marketing on
Social Media platforms
Face book, Twitter, LinkedIn, Interest,
Instagram, Snapchat
Deep insights into all Social Media
Channels
Marketing parameters for social
channels
Best campaigns on platforms
Module 7 — Facebook Marketing
in Detail
Understanding Facebook Marketing
Facebook Glossary
Facebook Fan vs. Page vs. Group
FB Plugins
Exercise on Facebook Posting
Creating external tabs on Facebook Page
Uploading Contact for Invitation
Creating External tabs on Facebook
Creating Page
Module 8 — Facebook
Media Marketing
Increase Fan following on Page
Marketing on fan page
Fan Engagement
Important Apps/Listing
Facebook Advertising
Types of Facebook AdvertisingModule 9—Best Social Media
Campaigns/Best Digital Campaigns
Case Studies and Learning through exercises
and assignments
Successful Strategies Creation

Digi Bee - Marketing

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