Social Recruitment, Social Media Recruitment, Social Hire ppt

1. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
Social Hire – Social Recruitment
Sanvels Consulting Services I Pvt. Ltd

2. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
Attract Engage and Hire with a
Branded Social Recruitment
Strategy
Building a successful business today means hiring the
best people. This starts with the ways in which you
attract candidates, engage them to learn more, and
hire the most qualified. However, this can be easier
said than done, with the high number of candidates
out there searching for work.
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4. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
• By using a well-managed social recruitment
strategy that’s aligned with your corporate
brand, you can better manage the talent
needs of your growing business. The above
infographic explains three critical steps in the
pursuit of leading candidates. Let’s take a look.
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5. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
Step 1 – Implementation
• Before you can successfully launch your brand
using social networking, you will need to develop
this brand on all your corporate social media
channels. From Facebook to YouTube, create a
consistent brand that speaks to the nature of
your industry and the unique corporate culture.
Then integrate these into your corporate career
portal, and make sure your HR and recruitment
team is ready. Having a central editorial calendar
where the marketing outreach and recruitment
team can collaborate is ideal.
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6. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
Step 2 – Identify
• Next you will want to take the time to note the
activities that are taking place on your social
networks, such as responses from
candidates, sharing of posts, and questions and
comments that come in. Monitor all sources of
traffic to your corporate website, to identify
additional possible areas where you can be
networking. This should be an ongoing process of
connecting with others in meaningful ways that
will attract the best job seekers.
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7. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
Step 3 – Engage
• A key factor in the recruitment of high
performance candidates is being able to get
them interested in your company and then
keeping them engaged. From the time they
encounter your company to the way in which
you provide valuable content, you will want to
use a variety of resources to improve
candidate engagement. Speak to their needs
with blog posts, webinars, videos, and
incentives.
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8. What does social recruiting look like?
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• As you roll out a social recruitment campaign, you’ll want
to focus on the funnel, which is similar to what is used in
other forms of internet marketing and sales. As you can
see, at the very top of the funnel is a very large population
of candidates who are just learning about your company.
This is the attraction phase of the social recruiting strategy.
• Moving downwards, you’ll note that recruiters use tools to
select and screen candidates. These can be part of
a Human Resource Management System, or the
recruitment team may use some other form of technology
to accomplish this. Then at the bottom of the
funnel, candidates who best fit the needs of the company
are selected, giving them a chance to become part of the
corporate team.
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10. Is social media useful in recruitment?
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11. •
Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
According to the JobVite State of Social Recruiting
Survey, social media as a recruiting tool was evaluated by
hiring managers who had been recruiting in this manner.
The results of the survey indicated that:
• 64% of surveyed companies used at least two networks in
their recruiting efforts, and 40% used three or more
• 55% planned to increase their budgets for social recruiting
and 30% for referrals, while only 16% will spend more on
job boards
• 64% of survey respondents have hired candidates through
social networks in 2011
• 73% of all social hires came from LinkedIn, 20% from
Facebook and 7% from Twitter
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12. Sanvels Consulting Services I Pvt. Ltd - click www.sanvelsinfo.com
In order to get the most from your social
media recruiting efforts, remember that it’s
important to protect the information of
candidates and not use what’s found on social
networking sites to decide not to hire them.
Put a social recruiting best practice policy into
place to get the maximum value from this
resource.
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