Más contenido relacionado Similar a The Tipping Bucket (20) The Tipping Bucket5. • Objective
• Context
• Intervention
• Budget
Overview
• Timeline
How it Works
• Impact
Opportunity
Sustainability
Growth
Competitive
Advantage
Conclusion
7. +
Overview
How it Works
Opportunity
Sustainability
Growth
Competitive
Advantage
Conclusion
14. • 150 million active users
Overview
How it Works
• Sticky interface (75 million
• 39 million devices
users visit EVERY DAY)
Opportunity
• Growing market share
• Robust social network
Sustainability
(average 120 ‘friends’)
• New device entries
Growth
• Users 18-30 make up more
Competitive
• Young user demographic
than 60% of profiles
Advantage
(half are under 30)
• Strong social conscience
Conclusion
• Heavy web access
(5 of top 15 apps)
15. Overview
How it Works
Opportunity
Sustainability
Growth
“The best and brightest millennials will
Competitive
combine missionary zeal, hardcore
Advantage
management skills and Silicon Valley-style
Conclusion
creativity to attack social ills”
17. Overview
How it Works
Opportunity
•Advertising and Corporate Sponsorship
Sustainability
• Corporate Social Responsibility and
Growth
Marketing Consulting
Competitive
Advantage
•Licensing Fees
Conclusion
• Application and Administrative Fees
20. Overview
How it Works
$100,000
Opportunity
Sustainability
Growth
$10,000
$8,719
Competitive
Advantage
Conclusion
$118,719
21. $97,500
Overview
How it Works
Opportunity
$2,500
Sustainability
Growth
$10,000
$8,719
Competitive
Advantage
Conclusion
$23,719
22. $12,000
Overview
How it Works
Opportunity
$2,500
Sustainability
Growth
$1,375
Competitive
Advantage
Conclusion
$9,219
41. • $1 Donation Minimum
Overview
How it Works
Opportunity
Sustainability
Growth
Competitive
Advantage
Conclusion
42. • $1 Donation Minimum
Overview
• One-Project-at-a-Time
How it Works
Opportunity
Sustainability
Growth
Competitive
Advantage
Conclusion
43. • $1 Donation Minimum
Overview
• One-Project-at-a-Time
How it Works
• Feedback and Mentoring
Opportunity
Sustainability
Growth
Competitive
Advantage
Conclusion
44. • $1 Donation Minimum
• One-Project-at-a-Time
Overview
• Feedback and Mentoring
How it Works
• Action Orientation
Sustainability
Growth
Competitive
Causes
Advantage
Conclusion
45. • $1 Donation Minimum
• One-Project-at-a-Time
Overview
• Feedback and Mentoring
How it Works
• Action Orientation
Sustainability
• Tipping Mechanism
Growth
Competitive
Advantage
Conclusion
47. 2009 Totals 2010 Totals 2011 Totals 2012 Totals 2013 Totals
REVENUES
Donations Received Revenue1 $ - $ 76,950 $ 291,600 $ 550,800 $ 810,000
Bucket Advance Revenue2 $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000
3
Administrative Fee Revenue $ - $ 2,138 $ 8,100 $ 15,300 $ 22,500
Application Fee Revenue4 $ 600 $ 29,025 $ 91,800 $ 108,000 $ 108,000
CSR Consulting Revenue5 $ - $ - $ - $ - $ -
Analytics Sales Revenue6 $ - $ - $ - $ - $ -
Licensing Revenue7 $ - $ - $ - $ - $ -
Sponsorship Revenue8 $ 48 $ 26,351 $ 122,794 $ 188,679 $ 305,661
Bucket Sponsorship Fee Revenue $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000
Grant Revenue9 $ - $ - $ - $ - $ -
Total Revenue $ 648 $ 151,564 $ 579,094 $ 985,179 $ 1,426,161
OPERATING EXPENSES
Donations given to Projects10 $ - $ 76,950 $ 291,600 $ 550,800 $ 810,000
11
Bucket Advances Applied to Projects $ - $ 8,550 $ 32,400 $ 61,200 $ 90,000
Credit Card Fees
Discount Percentage Charge 12 $ - $ 1,539 $ 5,832 $ 11,016 $ 16,200
Per-item Charge 13 $ - $ 10,547 $ 39,967 $ 75,493 $ 111,020
Wages & Salary
Administrative Staff 14 $ - $ 12,000 $ 31,200 $ 38,400 $ 38,400
Management 15 $ - $ 120,000 $ 126,000 $ 132,300 $ 138,915
Lead Developer 16 $ - $ 54,000 $ 56,700 $ 59,535 $ 62,512
Review Board 17 $ 900 $ 7,583 $ 10,665 $ 10,800 $ 10,800
Board of Directors 18 $ 1,500 $ 3,000 $ 3,000 $ 3,000 $ 3,000
Project-based/Development Costs19 $ 25,899 $ 1,000 $ 1,000 $ 1,000 $ 1,000
Web-hosting Fees20 $ 375 $ 10,000 $ 20,000 $ 20,000 $ 20,000
Miscellaneous Supplies21 $ - $ 300 $ 420 $ 540 $ 660
Rent22 $ - $ 7,200 $ 10,200 $ 12,000 $ 12,000
Utilities23 $ - $ 1,200 $ 1,500 $ 1,800 $ 1,800
Legal & Accounting Fees24 $ 5,729 $ 2,357 $ 2,357 $ 2,357 $ 2,357
Total Operating Expenses $ 34,403 $ 316,225 $ 632,841 $ 980,241 $ 1,318,663
Total Profit/(Loss) $ (33,755) $ (164,662) $ (53,747) $ 4,938 $ 107,498