The document discusses how blogging can help individuals get hired and establish a positive online presence and brand. It recommends that job seekers create their own blog to boost search engine optimization, demonstrate writing skills, and position themselves as experts. The blog should feature professionally-relevant topics and industries while avoiding personal details or complaints. Maintaining an online presence through blogging can help individuals curate what potential employers find when searching for them online.

1. Minnesota
Bloggers
Conference 2012
BLOGGING TO FOUND AND HIRED
Sara Geneva NoreauKerr
@Sara_G_N_Kerr
Sara-Kerr.com

2. How do you buy?
How do you make a decision?
What do you need to know?
Where do you go for information?
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3. Employers do the same thing.
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4. YOU ARE A BRAND.
BUILD IT
PROTECT IT
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5. Your Brand /
Your E-Reputation
Source: KBSD Marketing
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6. What Employers Do
 Google you
 Visit your personal website
 Find you socially online
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7. What you need
 A positive online presence
 Good branding
 An excellent biography
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8. What you should do
 Create your own online reputation
 Establish a positive online brand
 Google yourself -- regularly
 Monitor your social media presence
 Ensure there is more positive than negative
 Don’t reveal personal information
 Let your friends and family know what not to post
about you
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9. HOW?
BLOG
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10. What blogging does for you
 Boosts your SEO organically
 Establishes your expertise
 Demonstrates your writing skills
 Affirms your knowledge of social media
 Connects you to influencers
 Validates your knowledge of current trends & news
 Positions you as a source of information
 Distinguishes you from other job seekers
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11. What you should write about
 Professionally
– Companies you’d like to work for
– Industries that you are interested in
– News relevant to your career or your ideal job
– Books that pertain to the above
 Personally
– Charities you support or
– Causes
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12. What you should do
 Own your own domain name
 Interact with your readers
 Link your blog to other professional social accounts
 Employ multiple pages on your blog
– Post a current and relevant blog roll
– Include a thoughtful, professional biography
– If not currently employed, explain the work you’d like to do
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13. Lastly, just don’t…
 Rant or complain
 Use other peoples work (intellectual property)
without citation and permission
 Write about anything you wouldn’t discuss over
dinner with acquaintances
– This usually means sex, politics, and religion
 Ramble
 Post questionable photos
 Write about your current employer
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