The radio advert is 24 seconds long, which is a conventional length. It gets straight to the point by clearly listing price reductions in a quick yet understandable manner, keeping listeners engaged. While parts are spoken quickly, the message remains clear. The advert concludes by reinforcing Tesco's slogan, reminding listeners of the brand. No music or sound effects are included, keeping the message concise and focused solely on the information being advertised.

1. Radio advert analysis
Tesco advert: https://www.youtube.com/watch?v=RLvBRCyNHJs
Codes & conventions: The radio advert is 24 seconds long which is conventional as they
are usually around 30 seconds long. It is very straight to the point and is just based on giving
out the main facts which is very effective as it keeps the listeners attention. Although the
middle of the advert is spoken very quickly it is still easy to hear and understand, keeping the
listener interested as it makes the advert more exciting. I also believe that the ending to the
advert is very effective as it holds the slogan for Tesco, making the advert very recognisable
to the brand and leaves the listener reminded of the company.
Language & tone: The voice over throughout the radio has a strong British accent which
makes it easy and clear to understand. There is quite an informal tone to the advert which I
believe works well as it engages with the listener. Although the advert has very fast language
used which could make some listeners lose interest with the advert, in my opinion this works
very well. It lists the items which have been reduced, emphasising the price drop in Tesco
and makes this radio advert stand out from others.
Music & sound effects: The advert does not include any music or sound effects and just
has dialogue which I believe is very effective. It makes the message of the radio advert very
clear and concise, keeping the aim of the advert simple to the listeners. This means that the
audience’s attention is not distracted by anything other than what is being advertised.