Our Mobile Moment - Content Strategy Applied Keynote

•

19 recomendaciones•5,553 vistas

Sara Wachter-Boettcher

Mobile creates a million challenges, but it's also been a boon for content specialists. It's shown how much content matters—and how hard it is to deal with changing devices and unpredictable screen sizes without considering key messages and communication priorities first. Suddenly, content strategists are in demand. But we're not here to be the new hotness—the must-have tech hire of the moment. We're here to make an impact on our users' experiences and our organizations' success. We're here to solve problems. Those problems won't be fixed with audit spreadsheets and editorial plans alone, though. They require a new set of skills: not just doing, but educating, collaborating, and facilitating change. By taking advantage of this moment—our moment—we can do more than fix today's mobile issues. We can give our digital initiatives focus, our projects purpose, and our organizations the ability to adapt.

Tecnología Deportes

our
mobile
moment
content strategy applied // october 2013

sara
wachterboettcher

BUT I’LL ADMIT IT...

MOBILE IS HARD.

‘‘

Being everywhere is challenging.
We want people to feel like they
experience the same news stories
everywhere.
—Marisa Gallagher,
CNN Digital

IT’S MADE
CONTENT
PROBLEMS
MORE
OBVIOUS.

now devices keep getting
weirder and weirder.

it’s not just phones
and tablets, either.

www.flickr.com/photos/ggwig/3576755559

none of us is sure
what’s coming.

Image link

COPY TO GO
WITH IMAGE.

WE HAVE TO ADAPT
INSTEAD.

CONTENT
GOES HERE.

Trim, compact writing
Modular content
Logically broken into parts
Clearly labeled
Cleanly stored

We are in a war between giant,
unstructured blobs of content, and clean,
well-structured !ields of content... We are
in a war of Blobs versus Chunks.
—Karen McGrane

www.flickr.com/photos/ogimogi/2253657555/

Chunks create
opportunities...

www.flickr.com/photos/wallyg/2391794127

...to build what
our users need.

IT’S A LOT OF
WORK, TRUE.

BUT IT MEANS
WE’RE IN DEMAND.

www.flickr.com/photos/mirka23/4600669094/

www.flickr.com/photos/nickwebb/3904325807/

we’ve finally
made it.

WE’RE JUST
GETTING STARTED.

CONTENT IS ALSO
WHAT COMES
OUT OF AN
ORGANIZATION.

www.flickr.com/photos/patchworkharmony/8206364973

it reveals our
values and beliefs.

our ownership
issues.

www.flickr.com/photos/seabamirum/2848715801

our fear of
change.

www.flickr.com/photos/paulvaarkamp/481912299

www.flickr.com/photos/merlym/3512356738/

www.flickr.com/photos/merlym/3512356738/

Blah

Blah

Blah

Blah

Blah

Blah

where things
fall apart.

www.flickr.com/photos/spanner/1591803996

getting unstuck is
our job, too.

CONTENT STRATEGY
APPLIED.

CONTENT STRATEGY
THAT WORKS.

CONTENT STRATEGY
SUSTAINED.

OUR ROLE MUST
BE GREATER THAN
THE SUM OF OUR
SKILLS.

‘‘

Content is easy, people are messy.
—Sally Bagshaw,
@snappysentences

EDUCATE
COLLABORATE
FACILITATE

EDUCATE
COLLABORATE
FACILITATE

www.flickr.com/photos/mrgarin/2418185010

first, go to
them.

www.flickr.com/photos/incomedream/5549766013

meet barb.

BARB WAS
DIFFICULT. SHE
WAS STUBBORN.
WE NEEDED HER.

✦

How did you develop the
process you have now?

✦

Where are you spending the
most time?

✦

What’s hard about your job?

✦

What might make it easier?

EDUCATE
COLLABORATE
FACILITATE

www.flickr.com/photos/clam113/2666711074

content is a
team sport.

www.flickr.com/photos/darrensnow/2566687702

specialized,
not special.

EDUCATE
COLLABORATE
FACILITATE

www.flickr.com/photos/JMV/2692208452

we can’t be
superheroes.

www.flickr.com/photos/justsketchy/6639463877

but we can
be guides.

THIS IS OUR
MOMENT.

HOW WILL YOU
MAKE IT MATTER?

thank you.
@sara_ann_marie
sara@sarawb.com

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Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

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ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

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GenAI Risks & Security Meetup 01052024.pdf

GenAI Risks & Security Meetup 01052024.pdf

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Tata AIG General Insurance Company - Insurer Innovation Award 2024

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

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Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

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🐬 The future of MySQL is Postgres 🐘

🐬 The future of MySQL is Postgres 🐘

Partners Life - Insurer Innovation Award 2024

Partners Life - Insurer Innovation Award 2024

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

MySQL Webinar, presented on the 25th of April, 2024. Summary: MySQL solutions enable the deployment of diverse Database Architectures tailored to specific needs, including High Availability, Disaster Recovery, and Read Scale-Out. With MySQL Shell's AdminAPI, administrators can seamlessly set up, manage, and monitor these solutions, ensuring efficiency and ease of use in their administration. MySQL Router, on the other hand, provides transparent routing from the application traffic to the backend servers in the architectures, requiring minimal configuration. Completely built in-house and supported by Oracle, these solutions have been adopted by enterprises of all sizes for their business-critical applications. In this presentation, we'll delve into various database architecture solutions to help you choose the right one based on your business requirements. Focusing on technical details and the latest features to maximize the potential of these solutions.

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

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Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

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Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

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Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

A Principled Technologies deployment guide Conclusion Deploying VMware Cloud Foundation 5.1 on next gen Dell PowerEdge servers brings together critical virtualization capabilities and high-performing hardware infrastructure. Relying on our hands-on experience, this deployment guide offers a comprehensive roadmap that can guide your organization through the seamless integration of advanced VMware cloud solutions with the performance and reliability of Dell PowerEdge servers. In addition to the deployment efficiency, the Cloud Foundation 5.1 and PowerEdge solution delivered strong performance while running a MySQL database workload. By leveraging VMware Cloud Foundation 5.1 and PowerEdge servers, you could help your organization embrace cloud computing with confidence, potentially unlocking a new level of agility, scalability, and efficiency in your data center operations.

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...

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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

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Top 5 Benefits OF Using Muvi Live Paywall For Live Streams

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Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Our Mobile Moment - Content Strategy Applied Keynote

1. our mobile moment content strategy applied // october 2013 sara wachterboettcher

2.

3.

4.

5.

6.

7.

8.

9.

10. BUT I’LL ADMIT IT...

11. MOBILE IS HARD.

12. ‘‘ Being everywhere is challenging. We want people to feel like they experience the same news stories everywhere. —Marisa Gallagher, CNN Digital

13. IT’S MADE CONTENT PROBLEMS MORE OBVIOUS.

14. now devices keep getting weirder and weirder.

15. it’s not just phones and tablets, either.

16. www.flickr.com/photos/ggwig/3576755559 none of us is sure what’s coming.

17. Image link COPY TO GO WITH IMAGE.

18. WE HAVE TO ADAPT INSTEAD.

19.

20. CONTENT GOES HERE.

21. Trim, compact writing Modular content Logically broken into parts Clearly labeled Cleanly stored

22. We are in a war between giant, unstructured blobs of content, and clean, well-structured !ields of content... We are in a war of Blobs versus Chunks. —Karen McGrane

23. www.flickr.com/photos/ogimogi/2253657555/ Chunks create opportunities...

24. www.flickr.com/photos/wallyg/2391794127 ...to build what our users need.

25. IT’S A LOT OF WORK, TRUE.

26. BUT IT MEANS WE’RE IN DEMAND.

27.

28.

29.

30.

31. www.flickr.com/photos/mirka23/4600669094/

32. www.flickr.com/photos/nickwebb/3904325807/ we’ve finally made it.

33. WE’RE JUST GETTING STARTED.

34.

35. CONTENT IS ALSO WHAT COMES OUT OF AN ORGANIZATION.

36. www.flickr.com/photos/patchworkharmony/8206364973 it reveals our values and beliefs.

37. our ownership issues. www.flickr.com/photos/seabamirum/2848715801

38. our fear of change. www.flickr.com/photos/paulvaarkamp/481912299

39. www.flickr.com/photos/merlym/3512356738/

40. www.flickr.com/photos/merlym/3512356738/

41.

42. Blah Blah Blah Blah Blah Blah

43. where things fall apart.

44. www.flickr.com/photos/spanner/1591803996 getting unstuck is our job, too.

45. CONTENT STRATEGY APPLIED.

46. CONTENT STRATEGY THAT WORKS.

47. CONTENT STRATEGY SUSTAINED.

48. OUR ROLE MUST BE GREATER THAN THE SUM OF OUR SKILLS.

49. ‘‘ Content is easy, people are messy. —Sally Bagshaw, @snappysentences

50. EDUCATE COLLABORATE FACILITATE

51. EDUCATE COLLABORATE FACILITATE

52. www.flickr.com/photos/mrgarin/2418185010 first, go to them.

53. www.flickr.com/photos/incomedream/5549766013 meet barb.

54. BARB WAS DIFFICULT. SHE WAS STUBBORN. WE NEEDED HER.

55. ✦ How did you develop the process you have now? ✦ Where are you spending the most time? ✦ What’s hard about your job? ✦ What might make it easier?

56. EDUCATE COLLABORATE FACILITATE

57. www.flickr.com/photos/clam113/2666711074 content is a team sport.

58. www.flickr.com/photos/darrensnow/2566687702 specialized, not special.

59. EDUCATE COLLABORATE FACILITATE

60. www.flickr.com/photos/JMV/2692208452 we can’t be superheroes.

61. www.flickr.com/photos/justsketchy/6639463877 but we can be guides.

62. THIS IS OUR MOMENT.

63. HOW WILL YOU MAKE IT MATTER?

64. thank you. @sara_ann_marie sara@sarawb.com