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www.flickr.com/photos/williamholmes/4475990973

SMALL IS BIG
changing your institution, little by little
sara wachter-boettcher / confab higher ed / november 12, 2013
www.flickr.com/photos/barkbud/4772858837

ah, the thrill
of higher ed.
we’ll just need to
run this by a few
stakeholders!

www.flickr.com/photos/jamescridland/613445810
our department
has it under
control!

From NBC Miami
www.flickr.com/photos/rhysasplundh/5202454842/

the faculty
committee has a
few comments.
i’m important!
put me on the
homepage!

www.flickr.com/photos/bevgoodwin/9482142313/
i’m important!
put me on the
homepage!
me too!
no, me!

www.flickr.com/photos/bevgoodwin/9482142313/
www.flickr.com/photos/merlym/3512356738/

SRSLY?
YET WE STILL
<3 HIGHER ED.
www.flickr.com/photos/mountunion/4595496472

we’re all here for
the same reason.
CONTENT MIGHT
BE OUR JOB.
BUT WE DON’T
ACTUALLY OWN IT.
BECAUSE THE WEB
IS EVERYTHING.
WHICH MEANS THE
WEB IS EVERYONE.
including all those
stakeholders.

www.flickr.com/photos/jamescridland/613445810
we’ve tried
swooping in.
www.flickr.com/photos/merlym/3512356738/
Blah

Blah

Blah

Blah

Blah

Blah
www.flickr.com/photos/miaochronicles/2509326023

when did you say
you’d have your
content done?
just follow the
$%*! style
guide, ok?

www.flickr.com/photos/dsifry/2205839462/
by god we
WILL launch
on time!

www.flickr.com/photos/tigergirl/1236320261
IT’S EXHAUSTING,
ISN’T IT?
people wear
what fits.

www.flickr.com/photos/bluryee/2850257762/
what if we got smaller?
SMALL MEANS
SEEING OUR WORK
DIFFERENTLY.
www.flickr.com/photos/hectoralejandro/4533858235

rather than
pulling harder...
www.flickr.com/photos/justsketchy/6639463877

what if we brought
others along, too?
instead of owning
the content...

www.flickr.com/photos/seabamirum/2848715801
www.flickr.com/photos/clam113/2666711074

what if it were
a team sport?
www.flickr.com/photos/darrensnow/2566687702

specialized,
not special.
OUR ROLE IS MORE
THAN THE SUM OF
OUR SKILLS.
SMALL MEANS
BRINGING CLARITY.
it’s not about
being myopic.

www.flickr.com/photos/twodolla/4265029022/
it’s finding
inroads.

www.flickr.com/photos/brandtkurowski/2621694323/
while keeping
perspective.

www.flickr.com/photos/digidreamgrafix/8368988349
www.flickr.com/photos/paulmannix/261313412

it’s creating
a bridge.
SMALL MEANS
EMPOWERING
OTHERS TO LEAD.
www.flickr.com/photos/mrgarin/2418185010

it starts with
going to them.
www.flickr.com/photos/incomedream/5549766013

meet barb.
BARB WAS
DIFFICULT. SHE
WAS STUBBORN.
WE NEEDED HER.
✦

How did you develop the
process you have now?

✦

Where are you spending the
most time?

✦

What’s hard about your job?

✦

What might make it easier?
what would you like
to see happen?
WORKSHOPS ARE
YOUR FRIEND.
who are we?
what’s important?
everyone gets to
identify problems.
make your audit
a team activity.
find shared values
from the start.
YOU CAN EVEN DO
THIS FOR THE
SUPER-HARD STUFF.
WEBSITE

MOBILE
WEB

MOBILE
APPS

SOCIAL
MEDIA

TABLET
APPS

this can be CONTENT
hard to explain.

PRINT

MICROSITES

BLOGS

EMAIL
INTRANET
Karen McGrane, Adapting
Ourselves to Adaptive Content
and this
definitely is.

NPR’s COPE model
THINKING
(FRAMING)

HEARING

SEEING

FEELING
(MOTIVATIONS)

this might
be easier.
DEVICE

DOING
( B E H AV I O R )

TIME

RELATIONSHIPS

12
(CONTEXT)

PLACE

Adaptive Path Guide to
Experience Mapping
start with your
audiences’ paths.

Paul Kahn and Christophe Tallec
what would make
them possible?
WE DON’T
MASTERMIND.
WE REFINE.
AND WE HELP
OTHERS SEE IT
AS THEIRS.
www.flickr.com/photos/cedwardmoran/3649399678

but can small
be satisfying?
www.flickr.com/photos/alittletune/3628391373

tiny bites of
greatness...
www.flickr.com/photos/lamantin/5143354092

make people
crave more.
www.flickr.com/photos/summerdisney/2884870591

it won’t always
be perfect.
www.flickr.com/photos/julietbanana/5247687825

but they’ll
own it.
thank you.
@sara_ann_marie
sara@sarawb.com

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Small is Big: Changing Your Institution, Little by Little - Confab Higher Ed