1. SURELY THERE’S A
BETTER WAY

2. LIGHT
MATERIAL
TECHNOLOGY
SOUND
MOTION
TIME

3. BRICK
& PIXEL

4. DESIGNING FOR
THE FUTURE
OF RETAIL
TECHNOLOGY

6. HOW MIGHT WE DESIGN INTERACTIONS THAT BRIDGE
BRICK & MORTAR AND ECOMMERCE IN WAYS THAT
EMOTIONALLY
SUPPORT
SHOPPERS AS
AUTHORS OF
THEIR OWN
EXPERIENCE?

7. EXPLORING
SELECTIVE
REVEAL

8. THE WORLD
DOESN’T
NEED MORE
“STUFF”...

9. k“COULD I
RESTORE THE
POWER OF
TOUCH?”

11. LOOK MORE CLOSELY AT THE
EMOTIONAL CONDITIONS
ENSURE CLARITY OF GOALS
IMMEDIATE FEEDBACK
EMBRACE SELECTIVE REVEAL/
PROGRESSIVE DISCLOSURE
BALANCE OPPORTUNITY AND
CAPACITY FOR JOYFUL INTERACTION
IN EXPRESSING INFORMATION AND
OPTIONS
BE RESPECTFUL OF THE NUANCED SOCIAL
INTERACTIONS THAT NATURALLY TAKE
PLACE, DO NOT FORCE
MAKE THE CONTRIBUTION VISIBLE
SO THAT IT BECOMES THE INTRINSIC
REWARD
EMBRACE THE PHYSICALITY THAT BRICK
& MORTAR ALLOWS FOR
DESIGN
PRINCIPLES

12. NO
MEANINGFUL
EXPERIENCE
CAN BE CREATED
WITHOUT FIRST
BEING ABLE TO
SOLVE A STICKY
PROBLEM

13. SIZE

14. SIMPLIFICATION
OF SIZE
CONNECTION
connecting your individual
measurements to the correct size
IDENTIFICATION
an easier way to identify what
size from what brand will fit best
VISUALIZATION
an easier method of
selecting the “best fit”
in-store...

15. LET’S
MAP IT

16. ENTRY EXIT
c^
NEGATIVEPOSITIVE
EXISTING
searching trying on discover purchase
emotions

17. EXIT
c^
A + s
ENTRY
NEGATIVEPOSITIVE
POTENTIAL

18. NOW THE
BIG QUESTION
IS HOW
DO WE
GET THERE?

19. FITWELL
A PLATFORM THAT HELPS
SHOPPERS VISUALIZE
YOUR PERFECT FIT.

20. YOU
+
BRANDS

23. button down flannel $48
try on a medium

25. PURCHASE SAVE SHARE
crew neck tee $35
gold bracelet $68
cropped pant $59

26. DON’T FIGHT
THE FORCES
USE THEM
- Buckminster Fuller

27. PROCESS