Slides from National eXtension Conference presentation on the new Facebook Insights

1. Facebook Insights Update
Sarah Baughman, Ph.D.
eXtension
@programeval
sarahbaughman@extension.org

2. 2
Insights Basics
• Must be an administrator on the page to
access insights
• Insights only work on fan pages
• “Old Insights” no longer available

3. 3
Overview of changes
• No more friends of fans
• No more stories created
• New navigation bar
• New information on posts, reach and
engagement
• Data export still available

4. Look for “I” for more
information on metrics
Export data for more
metrics

5. New Feature allowing you
to add pages to compare
yourself to

6. Check your dates!
Choose week,
month, quarter
easily

11. Post Type Screen

12. People Reached
Screen