1) The document provides guidance on how to analyze insights data from a Facebook page to understand engagement. 2) Key metrics to examine include reactions, shares, and reach over time to understand what types of posts perform best. 3) The insights data can be filtered by date range and exported to a CSV file for further analysis. This allows tracking metrics like followers, stories shared, and impressions over time. 4) Understanding where followers come from and how they engage helps optimize Facebook strategies and ensure they are effective at meeting organizational goals.