By Sarah Vogelsberger
Student Number: 86709002

NOMADIC MATT
Nomadic Matt is a blog that offers great insights, tips and content to inspire and motivate people to take the plunge and start traveling. He helps
people plan their trip by offering blog posts, checklists, links to podcasts, books that he has published, guidebooks, itineraries, webinars, interviews
with other travellers and the list goes on.
Nomadic Matt. (12 March 2012). How Lauren Quit Her Job to Travel the
World and Build Her Business. [Blog post]. Retrieved February 21, 2023,
from https://www.nomadicmatt.com/travel-blogs/lauren-success-story/
This is an example of good content marketing for several reasons as:
• Engaging and relatable: It tells a story of a woman named Lauren who quit her job and
started traveling the world. The author uses storytelling to convey the benefits of travel,
and the post is able to tap into the reader's emotions and desires, making them more
likely to engage with the content.
• Informative and actionable: It provides tips and advice on how to save money while
traveling, how to plan a long-term trip, and how to make the most of the experience.
• Well–Optimized: The post is well-optimised for search engines, making it more likely to
be found and shared by readers. It includes relevant keywords, internal and external
links, and shareable social media buttons. These elements make it easy for readers to
engage with the content and share it with others, increasing its reach and impact.

NOMADIC MATT
This is an example of good content marketing for several reasons as:
• Valuable Content: The content provides value to readers by offering practical tips and
advice on packing for travel. The author shares personal experiences and provides
actionable advice that is useful for anyone who is planning to travel. The information is
well-researched and presented in a clear, easy-to-understand format.
• Engaging Format: The content is presented in an engaging format that includes
images, videos, and interactive elements. This makes the content more visually
appealing and helps to keep readers engaged.
• Audience Targeting: The content is tailored to the specific interests of the website's
target audience, which is travelers. The author understands the needs and pain points
of this audience and provides solutions through the content.
• Branding: The content is published on the website of the travel blogger, Nomadic
Matt. The content helps to establish the author's brand and position him as an expert
in the travel industry.
• Call to Action: The content includes a call to action at the end, which encourages
readers to purchase the author's e-book on packing for travel. This is a subtle way of
promoting the author's products and services while providing value to the reader.
Nomadic Matt. (27 April 2021). Packing List: The Ultimate Guide
for Travelers. Retrieved February 21, 2023, from
https://www.nomadicmatt.com/travel-blogs/packing/

This is an example of good content marketing for several reasons as:
Provides Value to the Reader: The article offers a suggested itinerary for a trip to
New York City. The author, Matt Kepnes, provides detailed information on what to
do, see, and eat in the city. The information is helpful for someone planning a trip
to New York City and provides value to the reader.
Establishes Authority: Nomadic Matt is an experienced traveler who has been to
over 100 countries. By providing detailed information on what to do in New York
City, he establishes himself as an authority on travel and someone who can be
trusted for travel advice.
Encourages Engagement: The article encourages engagement by providing a
comment section where readers can ask questions and provide feedback. By
responding to comments, Nomadic Matt can build a community around his brand
and establish deeper connections with his readers.
Nomadic Matt. (20 February 2023.). Suggested Itinerary for New York City: A
Comprehensive Guide. [online] Available at:
https://www.nomadicmatt.com/travel-blogs/suggested-nyc-itinerary/ [Accessed
21 Feb. 2023].
NOMADIC MATT

NOMADIC MATT
This is an example of good content marketing for several reasons as:
• Valuable Content: The content provides value to the reader by offering
a complete travel guide to Boston.
• Informative and actionable: Matt includes detailed descriptions of his
suggested activities, estimated pricing for travellers with different price
points, actionable money-saving tips, recommended accommodation
locations, how to get around Boston with suggestions of different
modes of transport, when to visit, and how to stay safe.
• Easy to Navigate – The content is presented in an easy-to-navigate
format where there is a table of contents that can navigate the reader
to the sought-after information. There are also a well-presented, table
of contents and descriptive headings and subheadings to direct the
reader.
• Well-Optimised: The blog is well optimized including relevant
keywords, internal links like its table of contents, and external to useful
websites or other relevant blog posts like Travel Guides for other US
cities.
Nomadic Matt, 4 Jan, 2023, “Boston Travel Guide,” Nomadic Matt,
https://www.nomadicmatt.com/travel-guides/united-states-travel-guide/boston/ Accessed

NOMADIC MATT
This is an example of good content marketing for several reasons as:
• Easy to Navigate – The content is presented in the same layout as the previous
guide which makes it easy for readers to find relevant information. The post uses
similar descriptive headings and subheadings to direct the reader. There is table of
contents and engaging subheadings to easily navigate
• Valuable Content: The content provides value to the reader by offering a complete
travel guide to Chicago
• Informative and actionable: The content offers compelling, descriptive information
that is written in language that tailored to the target audience, travellers.
• Similar information from the Boston article has been rewritten to be relevant for
Chicago. It includes suggested activities, estimated pricing for travellers with
different price points, actionable money saving tips, recommended
accommodation locations, how to get around Boston with suggestions of different
modes of transport, when to visit, and how to stay safe.
• Well- Optimised: The blog is well optimised including relevant keywords, internal
links like its table of contents and external to useful websites or other relevant
blog posts like Travel Guides for other US cities.
Nomadic Matt, 4 Jan, 2023, “Chicago Travel Guide,” Nomadic Matt,
https://www.nomadicmatt.com/travel-guides/united-states-travel-guide/chicago/
Accessed 11/03/2023

Intrepid Travel. (28 June 2022). Mandi Polar Plunge Antarctica. Retrieved February 22,
2023, from https://www.intrepidtravel.com/adventures/mandi-polar-plunge-antarctica/.
Intrepid Travel
This is an example of good content marketing for several reasons as:
1. Original: The YouTube video has been created by Intrepid an offers a visual
presentation of a tour that is offered.
2. Informative: Provides first-hand experience from a traveller who has experienced
the tour. Provides visuals with commentary of the activities like ice swimming and
seeing whales and penguins, logistics of getting to Antarctica, safety measures and
overall experience of the tour.
3. Relatable: The woman in the video describes her background of where she is from,
Texas, USA where it is sunny. She recalls how she had never been on a boat before
and didnt know whether she got seasick, before booking the tour. She also describes
her experience as a solo female traveller. She connects with the readers who are in a
similar position and are considering the tour.
4. Engaging Format: There is a written blog post describing the video with the
complementary engaging, video.
5. Audience Targeting: The article is tailored to the specific interests of the target
audience of the website being travellers.
6. The written version of the video in the blog includes may external links to other blog
posts followed by a call to action at the bottom with a link to explore the Antarctica
tours that are offered and make a booking.
Intrepid travel is a company that offers amazing travel experiences for over
30 years. They specialise in responsible travel that can help communities

6. Call to Action: The content includes a call to action at the end where you can explore Intrepid’s tours
for Antarctica and can book immediately.
7. Search Engine Optimised: post is well-optimized for search engines, making it more likely to be found
and shared by readers. It includes relevant keywords, internal and external links, and shareable social
media buttons. These elements make it easy for readers to engage with the content and share it with
others, increasing its reach and impact.
8. Credible: The blog is published on Intrepid Travel, a well-known and reputable travel company that
offers various adventure tours around the world. The content is from a guest’s personal experience of
the tour and destination
Intrepid Travel
Continued…
Intrepid Travel. (28 June 2022). Mandi Polar Plunge Antarctica. [Photo] Retrieved February 22, 2023,
from https://www.intrepidtravel.com/adventures/mandi-polar-plunge-antarctica/.

Intrepid Travel, 2020, Feb, 12, “A travellers’ guide to Peruvian Spanish” [Video], Youtube,
https://www.youtube.com/watch?v=0FkN8mSC3pE , retrieved 27, February, 2023
Intrepid Travel
This is an example of good content marketing for several reasons
as:
It is engaging and shows real video footage of one of Intrepid
tours.
Speaks in the right language: it is directed to Intrepid audience,
being travellers’ and sticks to the brand’s tone and style
Informative: Provides information to the audience of basic Spanish
sayings that can be used while on the tour
Actionable: Provides pronunciation and written examples and
translations of Spanish words/sayings that the audience can use.
Optimised: has a concise heading that accurately describes what
the video is about. The video description uses keywords like Lima,
Cusco, Sacred Valley and also has external links to Peru tours &
holidays through Intrepid.

Intrepid Travel. (2 Jan 2023). How to Make Cultural Connections
Through Food. Retrieved February 23, 2023, from
https://www.intrepidtravel.com/adventures/how-to-make-cultural-
connections-through-food/
This is an example of good content marketing for several reasons as:
 Recent: The post focuses on how to make meaningful cultural connections through food in 2023
information and tours that are current.
 Shareable: Visitors to the site can easily share the post to various social media platforms.
 Captivating: Has a captivating introduction that hooks readers by giving them a sample of what
is to be expected on Intrepid food trips.
 SEO: Search engine optimized with external links to other related blog posts like a “plant-based
meal” or “Vietnam Food Adventure” and uses keywords.
 Easy to Navigate: Formatted in a way for readers to navigate and find the information they are
looking for with the use of eye-catching, bold subheadings that are engaging and mention the
relevant destinations
 Value: Easy to understand the information of various food trips offered by Intrepid and provides
the information from the viewpoint of someone who has completed the tour and therefore
speaks in the language of the reader. It pulls on the emotional strings of the reader by
mentioning cooking with a family in Costa Rica or a women-owned brewery or supporting
disadvantaged women in Borneo
 Actionable: External links throughout the article as well as at the very end where readers can
browse available food tours and book their tour immediately.
Intrepid Travel

Intrepid Travel, April 6, 2022, [video], Instagram,
https://www.instagram.com/p/Cb_CsZkjgdf/, retrieved 27 February 2023
Intrepid Travel
This Instagram reel post is an example of good content
marketing for several reasons as:
• It is part of a mini-series so you can keep up to date
through the whole journey of the creator’s experience
• Engaging: The post is personable as the creator is
talking about his experience and shows who he is. He
also shows many views that he sees during the trip.
• Value: provides first-hand experience from a user of
what the tour will be like.
• Actionable: Visitors are able to visit Intrepid’s website
through their Bio link and book the tour immediately.

Armchair Explorers
Aaron Millar, Oct, 2022, Armchair Explorer, “Stories from the
Edge with Legendary BASE Jumper Jeb Corliss” [Podcast],
https://open.spotify.com/episode/0sLkKkEh9MSXg7dHSgmsnQ
Accessed 11/03/2023
I could not figure out how to embed the podcast
This podcast is an example of good content marketing for
several reasons as:
• Entertaining – provides an interview with an adventurous
Base jumper about his stories of Base jumping, his reasons,
injuries etc.
• Engaging – The host presents the interview with cinematic
sounds that helps the listener immerse themselves into the
story
• Provides content that is tailored towards their target
audience of people who love adventure and travel
• Call to Action: The host promotes his sponsor of the episode
and asks listeners to donate money, “for a pint: to the
podcaster” as he is not paid for his time.
• The title and episode description includes keywords for
optimization and external links to the host’s and interview
guest’s social media accounts as well as links to the
sponsor’s websites
“The Armchair Explorer podcast is adventure storytelling set to music and cinematic effects.
Each episode one of the world's greatest adventurers tell their best story from the road”

Armchair Explorers
Armchair Explorer, 27 Oct 2022,
https://www.facebook.com/ArmchairExplorerPodcast,
[Facebook], Accessed 11/03/2023
This is an example of good content marketing for several
reasons as:
• This post is shared across multiple channels
including Instagram
• Call to Action: “NEW EPISODE” announces to
followers to listen to the new episode
• Eye Catching images that attract potential
listeners
• Engaging: Includes an engaging description of the
podcast and uses external links to link the
interview guest’s Facebook and website.
• Only negative is that there is no external link to
the actual podcast.