IIEX

IMAGINED AND PRESENTED BY
06.13.2016 – 06.15.2016
Georgia Tech Hotel & Conference Center
Atlanta
INSIGHT
INNOVATION
EXCHANGE
2016
SUPPORTED BY

SAVE THE DATE
FOR IIEX LATIN
AMERICA THIS
AUGUST.
LIMA / AUGUST 24-25 2016 / iiex-la.insightinnovation.org
Join us in Lima this August 24-25 for two days of our
trademark focus on innovation, startups, collaboration
and networking – led by the industry thought leaders
of Latin America.

WELCOME TO IIEX 2016
Welcome to Insight Innovation eXchange North America. We’ll let the event speak for itself, but we think you’ll agree
that there’s no event like IIeX.
Prepare yourself. This event is fast-paced, jam-packed with brand new content, and full of opportunities to collaborate,
network, and never stop learning.
01
MOBILE APP
To access the most accurate up-to-the-minute version of the agenda, download the Bizzabo
app for OSX or Android, search for “IIeX North America,” and press “Join” to access our
event information. The access code to join the IIeX community is “JOINIIEX”. If you don’t
have a device handy, you can also check the online agenda via Unimrkt’s interactive
charging station on the exhibitor floor.
GET CONNECTED VIA WI-FI
The network name is GT Visitor, and no password is required.
NEED HELP?
If you have questions on-site, or need any help, please stop by the registration desk
on the first floor, or the IIeX table on the second floor. You can also email us at
iiexevents@greenbook.org, and we’ll get back to you ASAP.
TWITTER
Join the conversation online using the conference hashtag: #iiex – you can also follow us
at @InsightNovation for updates!
DOWNLOADING PRESENTATIONS
All presentation PDFs will be uploaded to our event website within the next few weeks.
We’ll send an email to all attendees once they’re available.

GRAND
BALLROOM:
TRACK 1
CONFERENCE
B: EXHIBIT
HALL
CONFERENCE 2: TRACK
4 (WORKSHOPS)
DATAGAME
TAP
ROOM
CONFERENCE 4:
TRACK 3
CONFER-
ENCE 5
BOARD
ROOM
CONFERENCE
A: EXHIBIT
HALL
CONFER-
ENCE 7
CONFER-
ENCE 6
CONFER-
ENCE 8
CONFER-
ENCE 9
CONFERENCE
C
SCIFUTURES
INTERACTIVE
SPACE
BUSINESS CENTER
CONFER-
ENCE1
CONFER-
ENCEE
ELEVATOR
ELEVATOR
OUTSIDE
COURTYARD
ESOMAR
LOUNGE
GRAND
BALLROOM:
TRACK 2
Check in for private
meetings here.
The IIeX table is
located here if you
have any questions.
02
VENUEMAP: SECOND FLOOR

03
LOOKING FOR COOL STUFF AT IIEX?
EXPERIENCE THE FUTURE
DATAGAME TAPROOM
Need a break? We’re bringing the brews to you! Datagame is offering
on-site microbrews and space to plug in (or unplug!). Visit them in
Conference Room 3, between the rooms for Track 3 and Track 4.
ESOMAR LOUNGE
Grab a snack or a drink, and find a seat to relax or check your email
here – the lounge is located right across from the hotel elevators (see
map on opposite page for reference!).
SCIFUTURES INTERACTIVE SPACE
Try out a variety of VR applications, check out wearable technologies,
and experience the future with SciFutures! Visit them in Conference
Room D.
BRÄDO INNOVATION LAB
Brädo Creative Insight brought their mobile prototyping suite to IIeX!
Their lab is a custom-designed shipping container retrofitted with
everything needed to rapid prototype. It’s parked outside the hotel
lobby front doors, and Brädo will be offering tours.
NEED TO RELAX?

NETWORKING EVENTS
MONDAY NETWORKING EVENT HOSTED BY MARKET CUBE
Join us for complimentary drinks at Monday’s networking event, hosted by Market
Cube, at The Garden at Community Smith (on the Renaissance Hotel Rooftop)
from 6:00-8:00PM. It’s located at 866 West Peachtree St NW - don’t forget to
bring along your drink tickets; you’ll find them stuffed into your badge holder!
TUESDAY NETWORKING EVENT HOSTED BY GREENBOOK
After the day’s sessions end on Tuesday, please join us for drinks in the
exhibit hall from 5:30-6:30PM, and connect with your fellow attendees.
GINNY VALENTINE BADGE OF COURAGE AWARDS RECEPTION
The Ginny Valentine Badge of Courage Awards are holding a reception
offsite on Tuesday night from 6:00-7:30PM. You’ll find them at The
Barrelhouse, located at 22 5th
Street Northwest, Suite B.
WOMEN IN RESEARCH (WIRE) NETWORKING RECEPTION
WiRE is holding a networking event on Tuesday night from 6:30-8:00PM.
Join them in the Club Room on the ground floor!
04
NETWORKING AT IIEX
SUNDAY WELCOME RECEPTION HOSTED BY SOAPBOX SAMPLE
Coming in early on Sunday, or live in Atlanta? SoapBox Sample is hosting
a pre-conference event so you can meet the other early bird attendees, and
beat the registration rush by checking in early! Join us Sunday night from
7:30-9:00PM on the ground level of the Georgia Tech Hotel.

MORNING MOTIVATION SESSIONS / MEET IN HOTEL LOBBY
AGENDA: DAY ONE
8:45AM-9:00AM
Opening Remarks
Gregg Archibald (Gen2 Advisors) & Sarah Snudden (Keurig Green Mountain)
9:00AM-9:20AM
Science Faction: Tomorrowland Is Here Now
Ari Popper (SciFutures)
9:20AM-9:40AM
Future Shock: How Powerful Forces are Transforming Market Research
Melanie Courtright (Research Now)
9:40AM-10:00AM
Leveraging DIY Research at Sephora
Sarah Beachler (Sephora)
10:00AM-10:20AM
Fueling an Iconic Brand by Breaking the Rules of Insight Development
Heather Malenshek (Harley-Davidson Motor Company)
10:20AM-10:40AM
Time for a New Breed of Researcher?
Joan Lewis (Independent)
PLENARY SESSION / GRAND BALLROOM
CHAIRED BY GREGG ARCHIBALD & SARAH SNUDDEN
Living in a World of Science Faction
6:50AM-7:30AM
Morning Runner’s Group
NETWORKING BREAK & INNOVATION SHOWCASE
10:40AM-11:00AM
Networking Break & Innovation Showcase
06
REGISTRATION & WELCOME COFFEE / HOTEL LOBBY
7:30AM-8:45AM
Registration & Welcome Coffee
6:50AM-7:30AM
Beginners Yoga Group by Corepower Yoga

07
AGENDA: DAY ONE
11:00AM-11:20AM
Automated Text Coding:
Humans and Machines
Learning Together
Stu Shulman (Texifter)
11:20AM-11:40AM
Automated Classification
of Demonstrated
Interests, at Scale
and Depth
Ian McCarty (eContext)
11:40AM-12:00PM
Text Analytics for
Social Media Insights
Michalis Michael
(DigitalMR)
TRACK1/GRANDBALLROOM
CHAIRED BY SETH GRIMES
Harnessing Text for
Human Insights
11:00AM-11:20AM
Leveraging Innovations
in Mobile Technology
for Deeper Insights
Brian Mondry
(Kantar Health)
11:20AM-11:40AM
Architecting an Insights
Nervous System
Steve August (FocusVision)
& David Moore (Eli Lilly
& Company)
11:40AM-12:00PM
Global Seismic Shifts:
Headwind or Tailwinds?
Your Choice
Ravi Parmeswar
(Johnson & Johnson)
CHAIRED BY JEFF ADLER
Diagnosing the Future of
Healthcare Insights
11:00AM-11:20AM
The New EU Privacy Shield
Impact on U.S. Research
& Achieving Teamwork in
Data Security Protection
Rebecca West (Civicom)
11:20AM-11:40AM
The Next Generation
of Online Research:
When Machine Learning
Takes Over Surveys
Adriana Rocha (eCGlobal)
11:40AM-12:00PM
Focus Groups Provide
New Insights vs. Tradi-
tional “Awake” Groups
Hal Goldberg (Qualitative
and Quantitative Research)
TRACK3/CONFERENCE4
CHAIRED BY MIKE COURTNEY
New Horizons of
Qualitative Research
11:00AM-11:30AM
Workshop: Simplified
Access to the Consumer
Subconscious
Aaron Reid, Ph.D. & Clint Tay-
lor (Sentient Decision Science)
11:30AM-12:00PM
Workshop: Visual
Questionnaire
Design – A New Method
for Improving Data
Accuracy & Respondent
Comprehension
Jason Kramer
(Vital Findings)
TRACK4/CONFERENCE2
CHAIRED BY DANA STANLEY
Workshops
LUNCH FOR RED GROUP / DOWNSTAIRS DINING ROOM
PLEASE REFER TO YOUR BADGE STICKER FOR YOUR GROUP
12:00PM-1:00PM
Lunch Break & Innovation Showcase
12:00PM-12:20PM
Millennial Family Passion Points: Marketing to
the Family Heart, Not Its Head
George Carey (Family Room LLC)
TRACK 1 / GRAND BALLROOM
CHAIRED BY RYAN HOGG
UnderstandingtheMillennialMindset
12:00PM-12:20PM
Turning Research into a Lead Generating Activity
Through Content Development
Christina Kyriazi (Peak 10)
CHAIRED BY JOAN LEWIS
LeadershipLessons

AGENDA: DAY ONE
12:20PM-12:40PM
Join the #MRX Journey: Engaging Millennials
to Create Actionable Insight
Andy Pyle (Millennial Mix) & Sima Vasa (Infinity
Squared Ventures)
12:40PM-1:00PM
How the 4 Drivers of BeSci Crack the Code
On the Millennial Mind
Hunter Thurman (ThrivePlan)
Understanding the Millennial Mindset
12:20PM-12:40PM
The Women’s Code: A New Leadership Balance
Beate Chelette (Chelette Enterprises Inc)
12:40PM-1:00PM
Raising Your Transformation IQ
Jeff Resnick (Stakeholder Advisory Services)
Leadership Lessons
1:00PM-2:00PM
1:00PM-1:20PM
Millennial Family Passion Points: Marketing to
the Family Heart, Not Its Head
George Carey (Family Room LLC)
1:20PM-1:40PM
Join the #MRX Journey: Engaging Millennials
to Create Actionable Insight
Andy Pyle (Millennial Mix) & Sima Vasa (Infinity
Squared Ventures)
1:40PM-2:00PM
How the 4 Drivers of BeSci Crack the Code
On the Millennial Mind
Hunter Thurman (ThrivePlan)
Understanding the Millennial Mindset
1:00PM-1:20PM
Panel: Ginny Valentine Badge of Courage
Moderated by Fiona Blades, with panelists Dana
DiGregorio (Nielsen), Caroline Smiley (Delta Air Lines)
& Annie Pettit (Peanut Labs)
1:20PM-1:40PM
Why Customer Centricity and Not Technology
is the Future of Market Research
Denyse Drummond Dunn (C3Centricity)
1:40PM-2:00PM
Leverage the Workplace to Elevate Your Culture
Patrick Braswell (Transcend)
Leadership Lessons
LUNCH FOR BLUE GROUP / DOWNSTAIRS DINING ROOM
08

AGENDA: DAY ONE
2:00PM-2:10PM
Competition Finalist
#1: Monet Networks
Competition judged by
Dan Foreman (Hatted),
Joan Lewis (Independent),
Jeff Krentz (Kantar), Scott
Miller (Vision Critical) &
Tanya Franklin (Lowe’s)
2:10PM-2:20PM
#2: Votechimp
2:20PM-2:30PM
#3: OdinText
2:30PM-2:40PM
#4: Remesh
2:40PM-2:50PM
#5: Collaborata
2:50PM-3:00PM
#6: Beatgrid Media
CHAIREDBYGREGGARCHIBALD
Insight Innovation
Competition
2:00PM-2:20PM
Will Watson Replace
Researchers?
Bruce Weed (IBM)
2:20PM-2:40PM
Co-Creating a Tailored
Experience to Identify
Relevant Insights
Leveraging Advanced
Cognitive Text Analytics
Sion Agami (P&G) &
David Johnson (Decooda)
2:40PM-3:20PM
The Perils & Pitfalls of
Recall Memory: How
Flawed Recall and
Memory Bias Pollute
Market Research
Moderated by David Paull
(Dialsmith), with panelists
Elizabeth Merrick (Nest),
Andrew Jeavons (Mass
Cognition) & Elizabeth
Loftus (UC Irvine)
CHAIRED BY DAN FOREMAN
Tipping the Sacred
Cows of MR
2:00PM-2:20PM
The Insight Value of
Social Sentiment
Seth Grimes (Alta Plana)
2:20PM-2:40PM
Words++: How Social
Communication Methods
Are Changing the Game
for Market Research
Seth Redmore (Lexalytics)
2:40PM-3:00PM
Photoshop, Kim
Kardashian, & Twitter:
Breaking the Internet
with Social Analytics
Jennifer Bruce
(Adobe Systems)
TRACK3/CONFERENCE4
Getting Social
With Analytics
2:00PM-2:40PM
Workshop: Ad
Effectiveness –
Measuring Online
to Offline
Mahyar Salek &
Dylan Lorimer (Google)
2:40PM-3:20PM
Workshop: The Power
of Retargeted Surveys
Chris Kelly (Survata)
TRACK4/CONFERENCE2
Workshops
09

AGENDA: DAY ONE
3:00PM-3:20PM
IIeX Competition Winners
Circle: Fetch Rewards
Anusha Sthanunatha
(Fetch Rewards)
3:20PM-3:40PM
IIeX Competition Winners
Circle: Dalia Research
Nico Jaspers
(Dalia Research)
CHAIREDBYGREGGARCHIBALD
Insight Innovation
Competition
2:40PM-3:20PM (CONT)
The Perils & Pitfalls of
Recall Memory: How
Flawed Recall and
Memory Bias Pollute
Market Research
3:20PM-3:40PM
Social Disruption: The
Vertical Network Arrives
Ashlyn Berg (Spiceworks)
CHAIRED BY DAN FOREMAN
Tipping the Sacred
Cows of MR
3:00PM-3:20PM
Picture This – How
Machines Help Brands
Organize Visual Content
Daniel Hayden &
Lisa Black (Oracle)
3:20PM-3:40PM
The Visual DNA of Car
Brands in Social Media
Francesco D’Orazio
(Face/Pulsar)
TRACK3/CONFERENCE4
Getting Social
With Analytics
Workshop: The Power
of Retargeted Surveys
TRACK4/CONFERENCE2
Workshops
3:40PM-4:00PM
4:00PM-4:20PM
Chameleon Communities:
Immersive Learning
Takes Many Forms
Stephen Thompson
(Ramius) & Kendall
Nash (Burke Inc.)
CHAIRED BY WILL LEACH
Up Close & Personal
With Consumers
4:00PM-4:20PM
Simple Snackables are
Taking Off: How Delta
Airlines’ Bite-Sized
Reporting is the Future
Catherine Rickwood (MESH
Experience) & Caroline
Smiley (Delta Air Lines)
CHAIRED BY PATRICIO PAGANI
AI & Analytics
4:00PM-4:20PM
The Power of Community:
Building Connections
for Engagement,
Loyalty, and More
Jonathan Price
(Virtual Incentives)
TRACK3/CONFERENCE4
CHAIREDBYDENYSEDRUMMOND
Engagingand
UnderstandingConsumers
4:00PM-4:40PM
Workshop: The Power
of Now – Targeting
Emotions to Improve
the User Experience
Seth DeAvila (Forbes
Consulting Group)
TRACK4/CONFERENCE2
Workshops
10

AGENDA: DAY ONE
4:20PM-4:40PM
What Nonconscious
Measurement Says About
America as a Brand
Elissa Moses (IPSOS
Neuro & Behavioral
Science Center)
4:40PM-5:00PM
Return on Customer
Investment: Linking
Customer Insights to
Revenue Growth
Manila Austin, Ph.D (C Space)
5:00PM-5:20PM
Social Insights:
The Next Generation
Rob Key (Converseon)
5:20PM-5:40PM
Happiness, Hatred, & Hair:
Forecasting the Presidential
Election the System 1 Way
Alex Hunt & Jeff McDonald
(BrainJuicer)
5:40PM-5:50PM
Closing Remarks
Gregg Archibald
(Gen2 Advisors)
CHAIRED BY WILL LEACH
Up Close & Personal
With Consumers
4:20PM-4:40PM
Can Machines “See” Bet-
ter Than We Can? Analyz-
ing Visual Data at Scale
Kelsy Saulsbury (Schwan
Food Company) & Sami
Kaipa (GlimpzIt)
4:40PM-5:00PM
Live Example of a Modern
Storytelling Dashboard
Rudy Nadilo (Dapresy) &
Andrew Cannon (GRBN)
5:00PM-5:40PM
Workshop: Applying
Artificial Intelligence
to Research
Patricio Pagani &
Jonathan Bear
(Infotools)
5:40PM-5:50PM
Closing Remarks
Sarah Snudden
(Keurig Green Mountain)
CHAIRED BY PATRICIO PAGANI
AI & Analytics
4:20PM-4:40PM
Innovative Smartphone
Qual in Action
Jamie Shuttleworth
(McGarryBowen Advertis-
ing) & Ross McLean
(Over the Shoulder)
4:40PM-5:00PM
Dawn of the Promiscuous
Consumer: Digital Natives
Are “Shopping Around”
Rebecca Brooks
(Alter Agents)
5:00PM-5:20PM
Applying Behavioral Eco-
nomics: How Small Nudges
Can Have a Major Impact
Eric Singler (PRS IN VIVO)
5:20PM-5:40PM
Eliminating the Bias in
New Product Forecasts
John Barrett (Consensus
Point) & Thomas Juetten
(IRI Worldwide)
TRACK3/CONFERENCE4
CHAIREDBYDENYSEDRUMMOND
Engagingand
UnderstandingConsumers
Workshop: The Power
of Now – Targeting
Emotions to Improve
the User Experience
Seth DeAvila (Forbes
Consulting Group)
4:40PM-5:40PM
Workshop: Brainstorming
for the Future of
Market Research
Holly DeMuro (Confirmit)
TRACK4/CONFERENCE2
Workshops
NETWORKING EVENT / THE GARDEN AT COMMUNITY SMITH
6:00PM-8:00PM
Networking Event hosted by Market Cube at The Garden at Community Smith (Renaissance Hotel Rooftop)
11

AGENDA: DAY TWO
8:45AM-9:00AM
Opening Remarks
Laura Bright
(Bright Consulting)
9:00AM-9:20AM
The App Generation
Beyond USA & Millennials
Claudio Flores Thomas
& Guido Lara (Lexia)
9:20AM-9:40AM
Cross Marketing in
Action: Using Research
Data to Unlock Cross
Marketing Opportunities
Frank Kelly
(Lightspeed GMI)
9:40AM-10:00AM
How Clorox Uses
Technology to Rethink
Research & Targeting
Sandra Kang (Clorox) &
10:00AM-10:20AM
Storytelling Without
Storytellers: The
Next Wave of DIY
Jonathan Deitch (AYTM)
CHAIRED BY LAURA BRIGHT
The Survey Experience
8:45AM-9:00AM
Opening Remarks
Steve Needel
(Advanced Simulations)
9:00AM-9:20AM
I Didn’t Do Anything
Wrong: The Inventor’s
Dilemma
Rick West (Field Agent)
9:20AM-9:40AM
Completing the
Consumer Journey with
Purchase Analytics
Jared Schrieber
(InfoScout) & Eric Pakurar
(Geometry Global)
9:40AM-10:00AM
Brands & American Mythol-
ogy: Narrative Identity, Brand
Identity & the Construction
of the American Self
Jim White (RealityCheck)
10:00AM-10:20AM
Reimagining
the Traditional
Consumer Panel
Bijal Shah (Ibotta, Inc.)
CHAIRED BY STEVE NEEDEL
ShopperInsightsforForesights
8:45AM-9:00AM
Opening Remarks
Peter Orban (GreenBook)
9:00AM-9:20AM
Marketers vs Millennials: Do
We Understand Their Needs?
Lana Novikova (Heartbeat Ai) &
KatjaBressette(BeaconInsights)
9:20AM-9:40AM
#MakeSurveysGreatAgain:
How to Gamify Your
Survey in 10 Minutes
Jason Anderson
(Datagame)
9:40AM-10:00AM
Conversational Chaos
and Churn Prediction
Harris Turner
(Sententia, LLC)
10:00AM-10:20AM
Have You Tried Stopping
a Russian Nuclear Power
Plant with Social Media
Insights Before?
Daniel Fazekas
(Bakamo.Social)
TRACK3/CONFERENCE4
CHAIRED BY PETER ORBAN
Startup Summit
8:45AM-9:00AM
Opening Remarks
Jaceey Sebastian
(Independent)
9:00AM-9:40AM
TBA
TBA
9:40AM-10:20AM
The Future of
Insight-Led Innovation
Andy Ford &
Kim Bowers (Brädo
Creative Insight)
TRACK4/CONFERENCE2
CHAIREDBYJACEEYSEBASTIAN
Workshops
MORNING MOTIVATION SESSIONS / MEET IN HOTEL LOBBY
6:50AM-7:30AM
Morning Runner’s Group
6:50AM-7:30AM
Beginners Yoga Group by Corepower Yoga
13

AGENDA: DAY TWO
10:40AM-11:00AM
The 5 Media Questions
Brand Researchers
Need to Answer
Joel Rubinson
(Rubinson & Partners)
11:00AM-11:20AM
New Approach to
Passive Media
Recognition
Unlocking New TV
and Radio Insights
Daniel Tjondronegoro
(Beatgrid Media)
11:20AM-11:40AM
Award Winning
Cox Study
Rex Briggs (Marketing
Evolution) & Mollie Andrews
(Cox Residential)
11:40AM-12:00PM
What Does ‘Presidential’
Mean to You?
Parry Bedi (GlimpzIt) &
Adhil Patel (TNS)
CHAIRED BY JOEL RUBINSON
Audience Measure(meant)
for the Modern Consumer
10:40AM-11:20AM
Impacting Clients:
Raising the Bar
Moderated by Andrew
Cannon (GRBN), with
panelists Alex Hunt
(BrainJuicer), Simon
Chadwick (Cambiar) &
Kathy Cochran (Boston
Consulting Group)
11:20AM-11:40AM
Using Social Media
Intelligence to Analyze
Category & Brand
Performance Against
Changing Benefits
Natasha Stevens (GfK)
11:40AM-12:00PM
The Compass and
the Map of Content
Marketing Insights
Andres Almeida &
Peter McCue (AOL)
CHAIRED BY JEFFREY RESNICK
The Future of Insights
10:40AM-11:00AM
Automating the Analysis
of Open Question Re-
sponses: Faster, More Ac-
curate, More Consistent
and in Every Language
Dr. Jussi Karlgren (Gavagai)
11:00AM-11:20AM
Advanced Location
Intelligence for Retailers:
Beyond Geofencing
Artem Tinchurin & Nelly
Mamyan (Squawk Surveys)
11:20AM-11:40AM
Man vs. Machine:
Harnessing the
Power of Brand and
Influencer Motivations
Reed Berglund (Fullbottle)
11:40AM-12:00PM
Agile Mobile
Qualitative Video
Research with Vidlet
Patricia Roller (Vidlet)
TRACK3/CONFERENCE4
Startup Summit
10:40AM-11:20AM
Workshop: Best Practices
in Establishing a Culture
for Customer Co-Creation
Allyssa B. Gresser
(KL Communications) &
Dan Womack (Aflac)
11:20AM-12:00PM
Workshop: “The Digital
Download” Workshop
Optimizing Digital for
Consumers
Rick Candelaria (MetrixLab)
& Nirali Bhagdev (Facebook)
TRACK4/CONFERENCE2
Workshops
10:20AM-10:40AM
14

AGENDA: DAY TWO
EXECUTIVE ROUNDTABLE DISCUSSIONS / GRAND BALLROOM (TRACK 1 SIDE)
CHAIRED BY DANA STANLEY / TABLES WILL ROTATE FOR ATTENDEES TO SWITCH DISCUSSIONS EVERY 20 MINUTES
12:00PM-1:00PM
Table 1: Proactive Applications of Customer Co-Creation / Lisa Fuchs (KL Communications)
Table 2: Making Online Qual More Dynamic / Ray Fischer (Aha! Online Qualitative Platform)
Table 3: Creating Engaging Insight Experiences Instead of Research Projects / Jim Chastain (RealityCheck)
Table 4: Meet the Research Participants / Kerry Hecht Labsuirs (Recollective)
Table 5: Meet the Research Participants / Jessica Broome (Jessica Broome Research)
Table 6: Ways for Increasing Your “Return On Insights” / Niels Schillewaert (InSites Consulting)
Table 7: Text Analysis & Text Mining / Tom Anderson (Odintext)
Table 8: Help Respondents Help Researchers (Qual + Quant) / Ken Berry (Jibunu)
Table 9: Unlocking Facebook Topic Data / Francesco D’Orazio (Pulsar)
Table 10: Real Time “Sensing” of Millennial Behavior / Brianna Elefant (Signals Group)
1:00PM-2:00PM
EXECUTIVE ROUNDTABLE DISCUSSIONS / GRAND BALLROOM (TRACK 1 SIDE)
CHAIRED BY DANA STANLEY / TABLES WILL ROTATE FOR ATTENDEES TO SWITCH DISCUSSIONS EVERY 20 MINUTES
1:00PM-2:00PM
Table 1: Proactive Applications of Customer Co-Creation / Lisa Fuchs (KL Communications)
Table 2: Making Online Qual More Dynamic / Ray Fischer (Aha! Online Qualitative Platform)
Table 3: Creating Engaging Insight Experiences Instead of Research Projects / Jim Chastain (RealityCheck)
Table 4: Meet the Research Participants / Kerry Hecht Labsuirs (Recollective)
Table 5: Meet the Research Participants / Jessica Broome (Jessica Broome Research)
Table 6: Ways for Increasing Your “Return On Insights” / Niels Schillewaert (InSites Consulting)
Table 7: Text Analysis & Text Mining / Tom Anderson (Odintext)
Table 8: Help Respondents Help Researchers (Qual + Quant) / Ken Berry (Jibunu)
Table 9: Unlocking Facebook Topic Data / Francesco D’Orazio (Pulsar)
Table 10: Real Time “Sensing” of Millennial Behavior / Brianna Elefant (Signals Group)
12:00PM-1:00PM
LUNCH FOR RED GROUP / DOWNSTAIRS DINING ROOM
LUNCH FOR BLUE GROUP / DOWNSTAIRS DINING ROOM
15

AGENDA: DAY TWO
2:00PM-2:20PM
Altruism, Automation, &
Effective Advertising; How
Nehemiah Manufacturing
Builds Brands, Create
Jobs, and Change Lives
Ryan Barry (ZappiStore)
& Eric Wellinghoff
(Nehemiah MFG)
2:20PM-2:40PM
Leveraging Location:
Triggered Mobile Surveys
to Measure In-Store
Purchase Behavior
Saran Ganesh (SSI) &
Jerry Farrell (Condé Nast)
2:40PM-3:20PM
Panel: Adaptation and
Metamorphosis - A Look
at the Future of Sample
Moderated by Dave
Carruthers (VoxPopMe),
with panelists Patrick
Comer (Lucid), Mendy
Orimland (Prodege),
Jacqueline Rosales
(SoapBoxSample), &
Bonnie Breslauer
(Lightspeed Research)
CHAIRED BY MIKE MACLEOD
Automating the Future
2:00PM-2:20PM
Understanding Your
Brand’s Audience
Through Interest-Graph
Segmentation
Ryan Hogg (Affinio)
2:20PM-2:40PM
2015 Global
Brand Simplicity
Index Findings
David Pulaski
(Siegel & Gale)
2:40PM-3:00PM
The Power of Triangula-
tion: How Integrating
Multiple Data Sources
Gave Birth to a New
Brand Campaign
Allan Fromen (IDC) &
Kelly Hopping (Rackspace)
3:00PM-3:20PM
Gatorade: Fueling
Fast and Future-
Focused Brand Insights
Through Automation
Jeff Powell (Added Value),
Lauryl Schraedly (Pepsi/
Gatorade) & Ryan Barry
(ZappiStore)
CHAIRED BY JAMIE GORDON
Branding 3.0
2:00PM-2:20PM
Feedback 2.0 - How
the Creative Review
Process is Broken
(And What Researchers
Can Do About It)
Trevor Solf (delvv.io)
2:20PM-2:40PM
Sense360: How
Mobile Sensor Data
Can Transform
Market Research
Eli Portnoy (Sense360)
2:40PM-3:00PM
Collaborative Research:
A New Way to Think
About Kickstarting
Projects
Peter Zollo (Collaborata) &
Debra Senra (Euromonitor
International)
3:00PM-3:20PM
Atlantia Search:
The Power of Client
Centric Experience
Juan José Mora
(Atlantia Search)
TRACK3/CONFERENCE4
CHAIRED BY TODD POWERS
StartupSummit
2:00PM-2:40PM
Workshop: Empowering
People with Video Insight
Dave Carruthers
(Voxpopme)
2:40PM-3:20PM
Workshop: Adaptive
Storytelling – Know
Your Brand, Know
Your Audience
Piero Procacci
(Second City Works)
TRACK4/CONFERENCE2
Workshops
16

AGENDA: DAY TWO
3:40PM-4:00PM
The Politics of Emotion
and Reason
Aaron Reid (Sentient
Decision Science)
4:00PM-4:20PM
An Insights Introspective:
Einstein’s Definition of
Insanity & The Future of
Consumer Insight
Randy Adis (Olson Zaltman)
& Dr. Andrew Baron (Univer-
sity of British Columbia)
4:20PM-4:40PM
The Future of Advertising
is the Brain – Why
Branded Content’s
Success Will Be Driven
by Neuroscience
Kevin Keane (Brainsights)
4:40PM-5:00PM
Strategic Brand Meaning
Management: Aligning
Associations, Metaphors,
& Emotions for Enduring
Brand Relationships
Anders Bengtsson
(Meta4 Insight) & Roberto
Cymrot (Coca-Cola)
CHAIREDBYANDREWJEAVONS
Nonconscious Impact
Measurement
3:40PM-4:00PM
Future of Cross-Mix Mea-
surement: TV Via ACR +
Digital Attribution
Rick Bruner (Viant)
4:00PM-4:20PM
Developing Tools
for Real-Time Brand
Management: A
Twitter/TNS Partnership
Jonathan Sinton (TNS) &
Heather O’Shea (Twitter)
4:20PM-4:40PM
Monet – A New Currency
for Video Content Rating
Anurag Bist
(Monet Networks)
4:40PM-5:00PM
Marketers Entertain &
Inform Consumers to
Convey Brand’s Message:
Use These Techniques
to Engage Audiences for
Research Participation
Craig Stevens &
Dyna Boen (UBMobile)
MarTech Meets
Insights
3:40PM-4:00PM
Democratizing Data
From Analyst to C-Suite
John Sevec (mTAB)
4:00PM-4:20PM
Zero to 16 Countries
in 30 Months: From
Disruption to International
Research Business
James Fergusson (MDI)
4:20PM-4:40PM
My Long Journey
Into Market Research
Ulf Kuhn (Votechimp)
4:40PM-5:00PM
No More Metrics, Please!
Alfonso Perez
(Shopperception)
TRACK3/CONFERENCE4
Startup Summit
3:40PM-4:20PM
Workshop: Personas
and Consumer Profiles –
Getting to the Very
Essence of the Person
Peter Simpson (Segmedica)
4:20PM-5:00PM
The ABC’s of Gen
Z: Their Attitudes,
Behaviors & Concerns
Carol Fitzgerald (Buzzback)
TRACK4/CONFERENCE2
Workshops
3:20PM-3:40PM
17

5:30PM-6:30PM
GreenBook Networking Event
Located in the Exhibit Hall
6:00PM-7:30PM
Ginny Valentine Badge of Courage Awards Reception
Located offsite at The Barrelhouse, at 22 5th
Street Northwest, Suite B
6:30PM-8:00PM
Women in Research (WiRE) Networking Reception
Located in the Club Room on the 1st
Floor
AGENDA: DAY TWO
5:00PM-5:20PM
Smile! How Emotion
Analytics Drives
Brand Engagement
Paula David (Affectiva)
5:20PM-5:30PM
Closing Remarks
Gregg Archibald
(Gen2 Advisors)
CHAIREDBYANDREWJEAVONS
Nonconscious Impact
Measurement
5:00PM-5:20PM
Audience-Centric
Social Listening:
Finding Customer
Signals Overlooked
by Market Research
Seth Duncan (W2O Group)
& Jessica Williams (Visa)
5:20PM-5:30PM
Closing Remarks
Sarah Snudden (Keurig
Green Mountain)
MarTech Meets
Insights
5:00PM-5:20PM
Transitioning Research
From “The Ape That
Knows” to “The Ape That
Creates” – Using Machine
Learning and AI to Define
Data Driven Creative
Tom Edwards (Epsilon) &
Sonny Garcia (Oculus360)
TRACK3/CONFERENCE4
Startup Summit
5:00PM-5:20PM
Exploring the
Participant Experience
Jessica Broome (Jessica
Broome Research) &
Kerry Hecht Labsuirs
(Recollective)
TRACK4/CONFERENCE2
Workshops
EVENING NETWORKING EVENTS
18

FIND YOUR
INSPIRATION.
TELL YOUR STORY.
GROW YOUR
BUSINESS.
NEW YORK CITY / SEPTEMBER 30 2016 / imd.insightinnovation.org
Join us this September in New York City for a day of
learning, networking, and inspiration – crafted to help
you expand your market research business by utilizing
the power of better marketing.

AGENDA: DAY THREE
8:45AM-9:00AM
Opening Remarks
9:00AM-9:20AM
Inspiring Vendors to Go the Distance for Exceptional Insights
Debbie Balch (Elevated Insights) & Ramiro Davila (PepsiCo)
9:20AM-9:40AM
The Brain Science of Buying
Susan Weinschenk (The Team W)
9:40AM-10:00AM
The Real Role of Emotions in Marketing
Daryl Weber (Zero Mile Brands)
10:00AM-10:20AM
GreenBook Research Industry Trends Panel: The Future of Insights
Moderated by Sarah Snudden (Keurig Green Mountain) with panelists Kevin Lonnie (KL Communications),
Mark Simon (Toluna), Collin Manaois (TangoCard), Steve Phillips (ZappiStore), Niels Schillewaert (InSites Consulting),
Aaron Reid, Ph.D. (Sentient Decision Science) & Dave Carruthers (VoxPopMe)
Creating the Future Now
10:40AM-11:00AM
Networking Break & Innovation Showcase / Book Signing by Daryl Weber
11:00AM-11:20AM
Transformative Partnerships: Facebook’s Hybrid Approach to Insights
Naomi Grewal (Facebook)
20

THANKS FOR BEING PART OF IIEX NORTH AMERICA - SEE US AGAIN AT FUTURE EVENTS
IIEX LATIN AMERICA 2016
August 24-25, 2016 in Lima
IIeX returns to Latin America for two days of our trademark focus on innovation, collaboration, and networking.
INSIGHTS MARKETING DAY 2016
September 30, 2016 in New York City
Insights Marketing Day is designed to deliver practical tips and hands-on training to help you market your
business more effectively as a market researcher.
IIEX FORUMS 2016: BEHAVIORAL MARKETING & NONCONSCIOUS IMPACT MEASUREMENT
Autumn 2016
IIeX Forums will be back this year by popular demand. Join us for a learning experience focused on behavior
change and neuroscience.
If you’re interested in getting involved with any upcoming events, please contact Chris Kosar, Director of
Business Development at GreenBook (646.840.3427 / ckosar@greenbook.org) regarding sponsorship and
exhibition opportunities. If you have any other questions regarding our events, please get in touch with us
via iiexevents@greenbook.org. We hope to see you at another event soon!
AGENDA: DAY THREE
11:20AM-12:00PM
Client Panel: Future Needs for Corporate Researchers
Moderated by Gregg Archibald (Gen2 Advisors), with panelists Nick McCracken (Ford Motor Company),
Sarah Snudden (Keurig Green Mountain), & Charlie Rader (P&G)
12:00PM-12:20PM
The Singularity is Now: Partnering With Cutting Edge Tech To Create Breakthrough Innovation
Kyle Nel (Lowe’s Innovation Lab)
12:20PM-12:35PM
Announcement of Insight Innovation Competition Results & Closing Remarks
21

GOLD SPONSORS
THANKS TO OUR SPONSORS
22

MEDIA SPONSOR
INSIGHT INNOVATION COMPETITON SPONSORS
GOLDEN TICKET SPONSOR
LOUNGE SPONSOR TAPROOM SPONSOR
WORKSHOP SPONSORS
23
NETWORKING EVENT SPONSORS

EXHIBITORS
24

IIEX NORTH AMERICA IMAGINED AND PRESENTED BY
25
THANKS TO OUR SPONSORS & PARTNERS
QUALITATIVE RESEARCH
CONSULTANTS ASSOCIATION
MEDIA PARTNERS
NOTEPAD & PEN SPONSOR
ROUNDTABLE SPONSORS
ESPRESSO SPONSOR
WELLNESS SPONSOR

TITLE SPONSOR
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