Hi tech india, PVC bottle, Powerpoint presentation, Infographics, PVC plastic India

1. Hitech was born from an idea. An idea to kindle a host of other ideas for betterment of life. Fuelled by passion
and commitment, we have set out to implement what we imagined. And we are trying to do it better than it has
ever been done before, inspiring positive change across numerous facets of life and industry.

2. CONTENT
• Company Info.
• Strategy
• Market Environment Analysis
• Industry Analysis
• Internal Analysis
• Market Analysis
• Marketing Mix
• Opportunity and Challenges
• Observation. Finding.
Suggestion. Conclusion
• Sector. Plastic Industry.

3. Year GDP Growth Polymer Consumption
Growth
Import Duty
2000-04 5.9% 5.8% 45% - 15%
2005-12 8.7% 10.9% 12.5% - 5%
2012-17
(12th Plan)
7.2% 10.6% 7.5% - 5%
2017-2022
(13th Plan)
8% 10.4% 5% - 0%
Outlook – India Plastic Industry
Polymer Consumption
• 15500KT (2016-17)
• 20000KT (2019-20)
• 9% CAGR
• PE – 4600KT
• PP – 4400KT
• PVC – 3000KT
Polymer and plastic Import &
Export
• Import 4200KT polymer
(2016-17)
• PVC 1600KT
• Export 1362KT raw
material(2016-17)

4. • PVC Industry in India stood at 3000
KTPA in 2016-17 and is projected
to grow at a CAGR of 9% during
2019-2020 to reach 3900 KTPA.
• The Global PVC market size was
62654.7 million USD in 2018 and it
is expected to grow CAGR of 7.2%
during forecast.
Pipes, 2100
Clendering, 270
Wire &
Cable,
150
Flims, 115
Fittings, 110
Profiles, 95
Sheet, 40
PVC Sector wise Consumption 2016-17
Pipes
Clendering
Wire & Cable
Flims
Fittings
Profiles
Sheet
Others

5. IMAGINE. INSPIRE. IMPLEMENT.
Founded by
Mr. Ashwin Dani in 1991
Catering over 2000
customer through 1000+
professionals and expert
With over a 1000
employees
Spread across 15 location
in India, including 13 top-
notch manufacturing
facility.
Milestone:
We are committed to innovation-led exponential growth having serviced over 2000 customers across 12 countries

6. Vision.
To be the most respected solutions
provider in the plastics and
specialty chemicals business
MISSION.
To be best at satisfying customers’
needs with innovative and tailored
solutions. This will be achieved through
the integration of individual creativity
and talent into the collective action of
our employees.
OBJECTIVE.
Keen insight-driven innovation, in-
depth product expertise, and strategic
management practices help us stay on
top of our competitors and enhance
relationships with our customers &
stakeholders.STRATEGY.
Develop unique practices among
employees that help in day-to-day
success. Motivate employees by
making them believe external change
can only be achieved through internal
perfection

7. P E S T E L
• Rules regarding
the use and
quality of plastic
• Trade regulation
• Factory land
norms
• Fluctuation in
exchange rate
• Government
policies
regarding taxes
• Declining
demand of
plastic product
• Product Safety
concerns
• Advertisement
regulations
• Growing focus
on IOT in
packaging
• Using of laser in
manufacturing
• Risk of cyber
security
• Waste material
disposal
• Posing health
hazards
• Use of recycling
materials
• Intellectual
property
Infringement
• Direct to
consumer laws
IMAGINE. INSPIRE. IMPLEMENT.

8. PORTER’S
FIVE
FORCES
ANALYSIS
Threat of New
Entrance(Low)
• Capital Intensive
• Labor shipping and
energy are the major
cost items in
manufacturing.
Threat of
Substitutes(Moderate)
• It is one of the most
widely used
thermoplastic polymers.
• Glass a very close
substitute in the market.
Competitor
Rivalry(High)
• Wide variety of Plastic
having different
features.
• Price war in the industry.
• Quality output wins.
Bargaining Power
of Suppliers(Low)
• Only 15 key polymer
manufacturer.
• Oligopoly Market
Bargaining Power
of Buyer(Moderate)
• 5 producers and 6000
processors
• Forces the industry to
provide differentiated
product in terms of pricing
and quality.

9. • 360º service model of end-to-end engineering
solutions and consultation caters to brands
multifaceted requirements in rigid packaging.
• Strong Research and Development department.
• Advance multivariant design and features according
to the needs.
• Analytical Thinking
• Utilization of Resources
• Client service
• Creativity
• Interpersonal Relationship
• Forward thinking
• Concern for Environment
COMPETITIVE ADVANTAGE
CORE COMPETENCIES

10. Marketi
ng
Analysis
Segmentation
Macro Segment
Based on Product Application and End
Use.
Rigid
Plastics
Food and
Beverages
Personal
Care
Home Care
Food &
Beverages
Agrochemic
als
Lubricants
Paintings and Coatings Personal Care Home Care Food & Beverages Agrochemicals Lubricants
Bottles
Contain
ers
Targeting :- Selective Specialization And Market
Specialization

11. Positioning
Imagine Implement Inspire
Hitech was born from an idea. An idea to kindle a host of other ideas for betterment of life. Fueled by passion
and commitment, we have set out to implement what we imagined. And we are trying to do it better than it
has ever been done before, inspiring positive change across numerous facets of life and industry.

12. Product Mix
Width
Lengt
h
Paints and
Coating
Personal
Care
Home Care Food &
Beverage
Agriculture Lubricant

13. Product Mix
Width
Lengt
h
Paints and
Coating
Personal
Care
Home Care Food &
Beverage
Agriculture Lubricant
Promotion Mix Main Promotion Technique Used by the Hitechgroup :
Advertisement Sales Promotion Personal selling Public
Relation and publicity

14. Product Mix
Width
Lengt
h
Paints and
Coating
Personal
Care
Home Care Food &
Beverage
Agriculture Lubricant
Promotion Mix Main Promotion Technique Used by the Hitechgroup :
Advertisement Sales Promotion Personal selling Public
Relation and publicity
DISTRIBUTION
CHANNEL
MANUFACTURER CUSTOMER
CONSUMERONLINEMANUFACTURER
Zero level distribution
One level distribution
Services Management
Online Information-
Hitech provide all the necessary information whether it is related to product or company, they provide it in
their website. All the specification related to rigid plastic is given.
Insurance Services-
Marine Insurance
Aviation Insurance
Health Insurance
Life Insurance
Oil and Gas
Transportation

15. Product Mix
Width
Lengt
h
Paints and
Coating
Personal
Care
Home Care Food &
Beverage
Agriculture Lubricant
Promotion Mix Main Promotion Technique Used by the Hitechgroup :
Advertisement Sales Promotion Personal selling Public
Relation and publicity
DISTRIBUTION
CHANNEL
MANUFACTURER CUSTOMER
CONSUMERONLINEMANUFACTURER
Zero level distribution
One level distribution
Services Management
Online Information-
Hitech provide all the necessary information whether it is related to product or company, they provide it in
their website. All the specification related to rigid plastic is given.
Insurance Services-
Marine Insurance
Aviation Insurance
Health Insurance
Life Insurance
Oil and Gas
Transportation
Market Intelligence
• Understanding Market Potential
• Competitor Analysis
• Business Trend Analysis
Hi tech promotes (Integrity , Commitment , Innovation) because the trend of quality and long term profitability is a
major trend in the business world. (For the current scenario )
HITECH GROUP follows Procurement orientation as it focuses on improved quality.
It has a strong research and development team in Pune which continuously comes out with innovative packaging,
new design and improved quality for their clients. They use advance software’s like Solid works, Creo, Key Shot and
AutoCAD.
As the company deals with big brands like Asian Paints, P&G, Amway, Bharat Petroleum, Tata Chemicals, Reckitt
Benckiser, Oriflame, Pidilite, Lakme, Marico, Cipla, Goderej and many more. So, they will try to maintain long term
relationship with these companies and providing them PVC bottles according to their needs and with enhanced
quality.
Purchase / Buying function

16. Challenges
• Keeping insight Driven Innovation
• In-depth product expertise
• Strategic Management Practices
Opportunities
• Rise in the startups:
• Insurance Policies
• Cosmetics Industry
Opportunities and challenges for the
organization

17. Observations
• Hitech believes in Integrity + Commitment + Innovation =Excellence
• Aim is to earn the trust of their consumers by working according to their requirements
• Used Quality as a brand source
• Engaged in both Key Account and Major Accounts
• Development of skill Employees
• Promotes Goodwill
• Believes in the idea of evolve and as well as meeting requirement needs.
• The brand follows Procurement Orientation method to purchase materials from its suppliers
depending on the market demand.
Findings
• Has a Research & Development center developed in Pune, approved by the government of
India’s Department of Scientific and Industrial Research (DSIR)
• Created 500 moul designs
• Uses Expert tooling development and validation for improving performance.

18. Conclusion
Hitech have been through a wonderful journey. The company which has been started in 1991 is still
going very well with continuous innovation and creativity. With years of practice and advance
technologies Hitech reached at a high position and also continues to win several awards because
Hitech believe in doing quality work which adds value in every step. In every department and at
every role, there are complex problems which there by provide opportunities to be turned into
opportunity. Hitech provide variety of products and produce different kinds of bottle, containers or
jars. Apart from bottle manufacturing, Hitech also provide insurance services. Recently they added
two new manufacturing facilities thus significantly pumping up its plastic processing capacity.
Hitech empower their employees with the freedom and autonomy to own their work from their
start to finish, cultivating increased responsibility, creativity and self-driven work efficiently.