Building and maintaining relationships between management, residents and neighbors is a tricky balance. Here are key insights on what to focus on over the first half of 2021.
3. Quick
Stats
COVID-19 National Renter Study,
Overall Results
How likely will you be to renew your
lease when it expires?
26.8%
17.3%
38.6%
17.3%
Very Likely Somewhat Likely Not Likely I Don't Know
4. Quick
Stats
COVID-19 National Renter Study,
Overall Results
Why didn’t you answer “very likely”
to renew?
1 Rent Increase
2 Apartment - Appearance, Condition
3 Office Staff
4 Management Decisions Due to COVID-19
5 Neighbors
6 Community - Overall Quality
7 Can't Afford
8 Value, Found Better Deal
9 Community – Appearance, Cleanliness
10 Safety - Sense of Security
5. Quick
Stats
COVID-19 National Renter Study,
Overall Results
Why didn’t you answer “very likely”
to renew?
1 Rent Increase
2 Apartment - Appearance, Condition
3 Office Staff
4 Management Decisions Due to COVID-19
5 Neighbors
12. Improving
relations
• Be visible
• Video chat, live stream team meetings, post
weekly video updates
• Be flexible
• Brainstorm ideas for getting around what you
can’t do (take 1…give 2)
• Be thoughtful
• Think long-term when making decisions and
careful how changes are communicated
• Be relatable
• Revise auto-responders, edit responses to email
inquiries, throw out review response templatesLIVE Q&A coming up!
menti.com
Code: 7755761
14. Key
Takeaways
• Critical period: next 6 months
• Avoid a breakdown in key
relationships
• Interactions, respect and
accountability
• Residents need a win
LIVE Q&A coming up!
menti.com
Code: 7755761